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CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK

Year 2020, Volume: 24 Issue: 1, 13 - 28, 05.04.2020

Abstract

This study investigates the English language preference in the advertisements (ads) in the Turkish advertising market in order to increase the number of clients. The research questions seek an answer to the effect of English language on advertisements; how advertisers play with words is an order to emphasize the effect of their advertisements; the reasons why advertisers use English as a second language in their works. Although products and consumers are Turkish, advertisers choose English phrases and statements in order to catch the eye of the consumers. While they are using English they do not regard its effects on the Turkish language. In the last part of the study a Turkish television commercial, ‘Hakan Plastic’ is analyzed to show the usage of English in Turkish commercials. First, a visual picture and the verbal language of the commercial is shown. Then, the usage of the English language instead of Turkish is examined to highlight its effect on the Turkish consumer. Consequently, this study aims to shed light on the effects of English as a preferred language on Turkish in the advertising sector in Turkey.

References

  • Aaker, D. A. & Batra, R. & Myers, J. G. (2000). Advertising Management (5th ed.). New Jersey: Prentice Hall.
  • Arens, W. F. (2006). Contemporary Advertising (lOth ed.). New York: McGraw-Hill Companies.
  • Banarh, N. H.(l998}. Ttirkcenin Sulan. istanbul: Ozal Matbaas1.
  • Başaran, M. (1989). Dilim, Dilim Anadilim. istanbul: TUrk Dili Dergisi: 15.
  • Belch, M. A. & Belch, G. E. (2004). Advertising and Promotion (6th ed.). New York: McGraw-Hill Companies.
  • Burnett, J. & Moriarty, S. & Wells, W. (2006). Advertising Principles and Practice (7th ed.). New Jersey: Prentice Hall.
  • Dtindar, A. (1988). Türkçenin yozlasması. istanbul: Remzi Kitabevi.
  • Elden, M. & Ulukok, 6. & Yeygel, S. (2005). Simdi Reklamlar. istanbul: iletişim Yaymcıhk A.$.
  • Göktürk, A. (2000). Sözün Ötesi. İstanbul: Yapı Kredi Yayınları.
  • Gonel, G. (2007). Reklamlarda Yabancı Dil Terimlerin Artması ve Türkçe Kullanımı [On-line]. Available: http://www.haberturk.com/news/21201l.html.
  • Grey, B. (2007). Advertising Language [On-line]. Available: http://www.putleamingfirst.com/language/19advert/advert2.html
  • Habermes, J. (2004). Television Advertising. Oxford: Butterworth Heinemann. Hepçilingirler, F. (2000). Dedim Ahh. istanbul: Remzi Kitapevi.
  • Hepçilingirler, F. (2000). Türkçe Off. istanbul: Remzi Kitapevi. ince, I. (1993). Reklam Diline Dilbilimsel bir Bak1s. Hacettepe Oniversitesi Edebiyat Faktiltesi Dergisi, 10, 231-245.
  • Jones, J.P. (1999). The Advertising Business. United States: Sage Publications. Kaplan, M. (1998). Ktiltiir ve Dil. istanbul: yap1 Kredi Yaymlan.
  • Karhan, F. (2004). ikidilli Reklamlar ve Sunulan Kimlikler. Ha.cettepe Universitesi Edebiyat Faktiltesi Dergisi, 21, 101- 116.
  • Kongar, E. (1999). Konsatremi Bozma!. istanbul: Remzi Kitapevi.
  • Kongar, E. (2000). Yozla an Medya ve Yozla an Tiirkc;e. istanbul: Remzi Kitapevi. Landa, R. (2004). Advertising by Design. New Jersey: John Wiley & Sons. Inc. Mackay, A. & Wilmshurst, J. (2000). The Fundementalsof Advertising (2nd ed.). Oxford: Butterworth Heinemann.
  • Me Luhan, M.(et al). (1997). iletisim ve Yabancllasma Ankara.
  • Ozgtiler, A. (1989). Ttirkc;emizdeki Yabanc1 Kelimeler Sozl tigti. istanbul: Sim matbaac1hk.
  • Oztinlti, D. (2007). Reklam Dilinin Dilbilimsel Boyutlar1 [On-line]. Available: http://vision1.eee.metu.edu.tr/-metafor/yazi/219reklam.htm
  • Sevgi, A. (2003). Türkçenin AcGtinleri. Konya.
  • Sinanoglu, 0. (2003). Bye Bye Türkçe. istanbul: Otopsi yaymlan.
  • Sinanoglu, 0. (2004). Türkçenin Yabancılasma ve Yozlasması [On-line]. Available: < http://www.sinanogh.net./fikir medyas1/showthread.php?t=6721>
  • Soysal, M. (1993). Türkçenin Düşmanları: Milliyet.
Year 2020, Volume: 24 Issue: 1, 13 - 28, 05.04.2020

Abstract

References

  • Aaker, D. A. & Batra, R. & Myers, J. G. (2000). Advertising Management (5th ed.). New Jersey: Prentice Hall.
  • Arens, W. F. (2006). Contemporary Advertising (lOth ed.). New York: McGraw-Hill Companies.
  • Banarh, N. H.(l998}. Ttirkcenin Sulan. istanbul: Ozal Matbaas1.
  • Başaran, M. (1989). Dilim, Dilim Anadilim. istanbul: TUrk Dili Dergisi: 15.
  • Belch, M. A. & Belch, G. E. (2004). Advertising and Promotion (6th ed.). New York: McGraw-Hill Companies.
  • Burnett, J. & Moriarty, S. & Wells, W. (2006). Advertising Principles and Practice (7th ed.). New Jersey: Prentice Hall.
  • Dtindar, A. (1988). Türkçenin yozlasması. istanbul: Remzi Kitabevi.
  • Elden, M. & Ulukok, 6. & Yeygel, S. (2005). Simdi Reklamlar. istanbul: iletişim Yaymcıhk A.$.
  • Göktürk, A. (2000). Sözün Ötesi. İstanbul: Yapı Kredi Yayınları.
  • Gonel, G. (2007). Reklamlarda Yabancı Dil Terimlerin Artması ve Türkçe Kullanımı [On-line]. Available: http://www.haberturk.com/news/21201l.html.
  • Grey, B. (2007). Advertising Language [On-line]. Available: http://www.putleamingfirst.com/language/19advert/advert2.html
  • Habermes, J. (2004). Television Advertising. Oxford: Butterworth Heinemann. Hepçilingirler, F. (2000). Dedim Ahh. istanbul: Remzi Kitapevi.
  • Hepçilingirler, F. (2000). Türkçe Off. istanbul: Remzi Kitapevi. ince, I. (1993). Reklam Diline Dilbilimsel bir Bak1s. Hacettepe Oniversitesi Edebiyat Faktiltesi Dergisi, 10, 231-245.
  • Jones, J.P. (1999). The Advertising Business. United States: Sage Publications. Kaplan, M. (1998). Ktiltiir ve Dil. istanbul: yap1 Kredi Yaymlan.
  • Karhan, F. (2004). ikidilli Reklamlar ve Sunulan Kimlikler. Ha.cettepe Universitesi Edebiyat Faktiltesi Dergisi, 21, 101- 116.
  • Kongar, E. (1999). Konsatremi Bozma!. istanbul: Remzi Kitapevi.
  • Kongar, E. (2000). Yozla an Medya ve Yozla an Tiirkc;e. istanbul: Remzi Kitapevi. Landa, R. (2004). Advertising by Design. New Jersey: John Wiley & Sons. Inc. Mackay, A. & Wilmshurst, J. (2000). The Fundementalsof Advertising (2nd ed.). Oxford: Butterworth Heinemann.
  • Me Luhan, M.(et al). (1997). iletisim ve Yabancllasma Ankara.
  • Ozgtiler, A. (1989). Ttirkc;emizdeki Yabanc1 Kelimeler Sozl tigti. istanbul: Sim matbaac1hk.
  • Oztinlti, D. (2007). Reklam Dilinin Dilbilimsel Boyutlar1 [On-line]. Available: http://vision1.eee.metu.edu.tr/-metafor/yazi/219reklam.htm
  • Sevgi, A. (2003). Türkçenin AcGtinleri. Konya.
  • Sinanoglu, 0. (2003). Bye Bye Türkçe. istanbul: Otopsi yaymlan.
  • Sinanoglu, 0. (2004). Türkçenin Yabancılasma ve Yozlasması [On-line]. Available: < http://www.sinanogh.net./fikir medyas1/showthread.php?t=6721>
  • Soysal, M. (1993). Türkçenin Düşmanları: Milliyet.
There are 24 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Nazlı Gündüz

Bahriye Alper Yeşeri

Publication Date April 5, 2020
Submission Date February 14, 2020
Published in Issue Year 2020 Volume: 24 Issue: 1

Cite

APA Gündüz, N., & Alper Yeşeri, B. (2020). CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi, 24(1), 13-28.
AMA Gündüz N, Alper Yeşeri B. CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi. April 2020;24(1):13-28.
Chicago Gündüz, Nazlı, and Bahriye Alper Yeşeri. “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”. Türkiye Sosyal Araştırmalar Dergisi 24, no. 1 (April 2020): 13-28.
EndNote Gündüz N, Alper Yeşeri B (April 1, 2020) CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi 24 1 13–28.
IEEE N. Gündüz and B. Alper Yeşeri, “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”, Türkiye Sosyal Araştırmalar Dergisi, vol. 24, no. 1, pp. 13–28, 2020.
ISNAD Gündüz, Nazlı - Alper Yeşeri, Bahriye. “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”. Türkiye Sosyal Araştırmalar Dergisi 24/1 (April 2020), 13-28.
JAMA Gündüz N, Alper Yeşeri B. CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi. 2020;24:13–28.
MLA Gündüz, Nazlı and Bahriye Alper Yeşeri. “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”. Türkiye Sosyal Araştırmalar Dergisi, vol. 24, no. 1, 2020, pp. 13-28.
Vancouver Gündüz N, Alper Yeşeri B. CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi. 2020;24(1):13-28.