Elektrikli Araçlara Yönelik Algı: MaxQDA ile Nitel Analiz

Abstract

Bu çalışma, sürdürülebilir ulaşım hedefleri doğrultusunda elektrikli araçların (EV) toplumsal kabulünü anlamaya yönelik olarak nitel bir araştırma yaklaşımıyla gerçekleştirilmiştir. Artan çevresel sorunlar, fosil yakıt bağımlılığı ve kentleşmenin etkisiyle elektrikli araçlar, çevre dostu ve enerji verimli alternatifler olarak önem kazanmaktadır. Ancak bu teknolojilerin yaygınlaşmasında yalnızca teknik ve ekonomik unsurlar değil, aynı zamanda bireylerin tutumları, algıları ve sosyal normlar da belirleyici rol oynamaktadır. Bu çerçevede araştırmada, katılımcıların elektrikli araçlara ilişkin bilgi düzeyleri, algıları, çevresel hassasiyetleri ve satın alma niyetleri incelenmiştir. Veri toplama aracı olarak yarı yapılandırılmış görüşme formu kullanılmış; 62 katılımcı mülakatlar gerçekleştirilmiştir. Toplanan veriler, içerik analizi yöntemiyle çözümlenmiş ve MaxQDA yazılımı kullanılarak sistematik biçimde kodlanmıştır. Kodlar, araştırmacılar arası geçerlik kontrolüyle analiz edilmiştir. Bulgular, katılımcıların genel olarak elektrikli araçlara olumlu yaklaştığını ancak yüksek satın alma maliyeti, sınırlı şarj altyapısı, batarya ömrü ve menzil gibi teknik ve ekonomik kaygıların bu ilgiyi sınırladığını ortaya koymuştur. Çalışma, elektrikli araçların benimsenmesini etkileyen bireysel, yapısal ve algısal etkenleri çok boyutlu şekilde değerlendirmekte; politika yapıcılara, kent planlamacılarına ve otomotiv sektörüne yol gösterici öneriler sunmaktadır.

Keywords

• elektrikli araçlar
• sürdürülebilir ulaşım
• tüketici tutumları
• nitel analiz

Perception of Electric Vehicles: Qualitative Analysis with MaxQDA

Abstract

This study was conducted with a qualitative research approach to understand the social acceptance of electric vehicles in line with sustainable transport goals. Electric vehicles are gaining importance as environmentally friendly and energy-efficient alternatives due to increasing environmental problems, fossil fuel dependency, and urbanisation. However, not only technical and economic factors but also individuals' attitudes, perceptions and social norms play a decisive role in the spread of these technologies. In this framework, the study analysed the knowledge levels, perceptions, environmental sensitivities and purchase intentions of the participants regarding electric vehicles. A semi-structured interview form was used as a data collection tool; 62 participants were interviewed. The collected data were analysed by content analysis method and coded systematically using MaxQDA software. The codes were analysed with an inter-rater validity check. The findings revealed that participants were generally positive towards electric vehicles, but technical and economic concerns such as high purchase cost, limited charging infrastructure, battery life and range limited this interest. The study evaluates the individual, structural and perceptual factors affecting the adoption of electric vehicles in a multidimensional manner, and provides guiding recommendations for policymakers, urban planners and the automotive industry.

Keywords

• electric vehicles
• sustainable transport
• consumer attitudes
• qualitative analysis

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