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Antrenörlük Eğitimi Bölümü Öğrencilerinin Tüketici Karar Verme Tarzlarının Çeşitli Değişkenler Açısından İncelenmesi

Year 2021, Volume: 2 Issue: 3, 136 - 156, 31.12.2021

Abstract

Bu araştırma antrenörlük eğitimi bölümü öğrencilerinin tüketici karar verme tarzlarının çeşitli değişkenler
açısından incelenmesi amacıyla gerçekleştirilmiştir. Bu bağlamda nicel olan bu araştırmada, çalışmanın temel
amacı ile tutarlı olan genel tarama modeli kullanılmıştır. Araştırmanın çalışma grubunu, 87 kadın ve 111 erkek
olmak üzere toplam 198 öğrenci oluşturmaktadır. Araştırma grubu seçiminde olasılıklı olmayan örnekleme
yaklaşımlarından kolayda örnekleme yönteminden faydalanılmıştır. Veri toplama aracı olarak anket formu
kullanılmış olup bu form iki bölümden oluşmaktadır. Anket formunun: birinci bölümünde ―Kişisel Bilgi Formu‖,
ikinci bölümünde ise ―Tüketici Karar Verme Tarzları Ölçeği‖ yer almaktadır. Bu form aracılığıyla elde edilen
ham verilerin ilk olarak veri türü gözetilerek tanımlayıcı istatistikleri hesaplanmıştır. Daha sonra elde edilen
verilere ilişkin ölçek alt boyutlarının güvenirlikleri araştırılmış olup farklılık ve ilişki (korelasyon) testleri,
istatistiksel değerlendirmelerde kullanılmıştır. Bu doğrultuda; cinsiyet, sınıf, anne eğitim düzeyi, baba eğitim
düzeyi, algılanan aile gelir düzeyi, hissedilen refah düzeyi ve milli sporculuk durumu değişkenleri kapsamında
anlamlı farklılıklar tespit edilmiştir. Ancak ikamet edilen yerleşim yeri, aktif olarak spor yapma durumu, lisanslı
sporculuk geçmişi ve egzersiz yapma durumu değişkenleri kapsamında ise ölçek alt boyutlarında anlamlı bir
farklılık bulunmamıştır. Bununla birlikte sosyal medyada haftada ortalama vakit geçirme süresi ile alışverişten
kaçınma ölçek alt boyutu arasında negatif yönde düşük düzeyde anlamlı bir ilişkinin olduğu görülmüştür. Diğer
taraftan yaş ve internette haftada ortalama vakit geçirme süresi değişkenleri ile ölçek alt boyutları arasında
anlamlı bir ilişki tespit edilmemiştir. Sonuç olarak antrenörlük eğitimi bölümü öğrencilerinin çeşitli değişkenler
kapsamındaki tüketici karar verme tarzları var olduğu şekliyle betimlenmiştir.

References

  • Allport, G. W. (1937). Personality. New York, NY: Holt.
  • Azadi, A., Zarei, A. ve Tojari, F. (2019). The effect of purchasing welfare on consumer purchasing behavior: The role of mediator attitudes. Annals of Applied Sport Science, 7(4), 9-16.
  • Bayrakdaroğlu, F. ve Çakır, H. (2016). Tüketicilerin online alışverişlerine ilişkin karar alma tarzlarının incelenmesine yönelik bir araştırma. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8(15), 266-284.
  • Benjamini, Y. ve Hochberg, Y. (1995). Controlling the false discovery rate: A practical and powerful approach to multiple testing. Journal of the Royal Statistical Society Series B, 57(1), 289-300.
  • Bilgin Turna, G. ve Babuş, L. (2020). The effect of gender and income on consumer styles. International Journal of Economics, Business and Politics, 4(1), 79-100.
  • Broderick, A. J. (2007). A cross-national study of the individual and national-cultural nomological network of consumer involvement. Psychology & Marketing, 24(4), 343-374.
  • Büyüköztürk, Ş., Çakmak, E. K., Akgün, Ö. E., Karadeniz, Ş. ve Demirel, F. (2020). Eğitimde Bilimsel Araştırma Yöntemleri (29. Basım). Ankara: Pegem Akademi.
  • Cornelis, I., Van Hiel, A., Roets, A. ve Kossowska, M. (2009). Age differences in conservatism: Evidence on the mediating effects of personality and cognitive style. Journal of Personality, 77(1), 51-87.
  • Cowart, K. O. ve Goldsmith, R. E. (2007). The influence of consumer decision-making styles on online apparel consumption by college students. International Journal of Consumer Studies, 31(6), 639-47.
  • Curry, L. (1983). An organization of learning styles theory and constructs. Paper presented at the Annual Meeting of the American Educational Research Association, Montreal, Quebec.
  • Dursun, İ., Alnıaçık, Ü. ve Tümer Kabadayı, E. (2013). Tüketici karar verme tarzları ölçeği: Yapısı ve boyutları. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9(19), 293-304.
  • Epstein, S., Pacini, R., Denes-Raj, V. ve Heier, H. (1996). Individual differences in intuitiveexperiential and analyticrational thinking styles. Journal of Personality and Social Psychology, 71(2), 390-405.
  • Fraenkel, J. R. ve Wallen, N. E. (2006). How to Design and Evaluate Research in Education (6th ed.). New York: McGraw-Hill International Edition.
  • Gabbott, M. ve Hogg, G. (1999). Consumer involvement in services: A replication and extension. Journal of Business Research, 46(2), 159-166.
  • Gallaugher, J. ve Ransbotham, S. (2010). Social media and customer dialog management at Starbucks. MIS Quarterly Executive 9(4), 197-212.
  • Galotti, K. M., Ciner, E., Altenbaumer, H. E., Geerts, H. J., Rupp, A. ve Woulfe, J. (2006). Decision-making styles in real life decisions: Choosing a college major. Personality and Individual Differences, 41, 629-639.
  • Hawkins, D. I., Mothersbaugh, D. L. ve Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy (10th ed.). Boston, Mass: McGraw-Hill/Irwin.
  • Isaacson, J. I., Jordaan, Y. ve van Heerden, G. (2018). The relationship between individuallevel culture and consumer decision-making styles through consumer involvement. Journal of Retailing and Consumer Services, 41, 112-120.
  • Jacoby, J. ve Chestnut, R. W. (1978). Brand loyalty: Measurement and management. New York: John Wiley and Sons.
  • Jonassen, D. H. ve Grabowski, B. L. (1993). Handbook of individual differences, learning and instruction. Hiilsdale, NJ: Lawrence Erlbaum Associates.
  • Klein, G. S. (1951). A personal world through perception. In R. R. Blake & G. V. Ramsey (Eds.), Perception: An approach to personality (pp. 328-355). New York: Ronald Press.
  • Kongsompong, K. (2006). Cultural diversities between Singapore and Australia: An analysis on consumption behavior. The Business Review, Cambridge, 5(1), 319-324.
  • Kozhevnikov, M. (2007). Cognitive styles in the context of modern psychology: Toward an integrated framework of cognitive style. Psychological Bulletin, 133(3), 464-481.
  • Kozinets, R. V., De Valck, K., Wojnicki, A. C. ve Wilner, S. J. S. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2), 71-89.
  • Laurent, G. ve Kapferer, J. -N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41-53.
  • Leng, C. Y. ve Botelho, D. (2010). How does national culture impact on consumers' decisionmaking styles? A cross cultural study in Brazil, the United States and Japan. Brazilian Administration Review, 7(3), 260-275.
  • Leo, C., Bennett, R. ve Hartel, C. E. J. (2005). Cross-cultural differences in consumer decisionmaking styles. Cross Cultural Management: An International Journal, 12(3), 32-62.
  • Lewis, B. N. (1976). Avoidance of Aptitude-Treatment Trivialities. In S. Messick (Ed.), Individuality in Learning. San Francisco: Jossey-Bass, 301-308.
  • Lysonski, S., Durvasula, S. ve Zotos, Y. (1996). Consumer decision‐making styles: A multi‐country investigation. European Journal of Marketing, 30(12), 10-21.
  • Maynes, E. S. (1976). Decision-Making for Consumers: An Introduction to Consumer Economics. New York: Macmillan.
  • McDonald, W. J. (1994). Psychological associations with shopping: A moderator variable perspective. Psychology and Marketing, 11(6), 549-568.
  • Mehta, R. ve Dixit, G. (2016). Consumer decision making styles in developed and developing markets: A cross-country comparison. Journal of Retailing and Consumer Services, 33, 202-208.
  • Mitchell, V.W. ve Walsh, G. (2004). Gender differences in German consumer decisionmaking styles. Journal of Consumer Behavior, 3(4), 331-46.
  • Özkan Pir, E. ve Yılmaz, F. (2020). Investigation of the relationship between demographic variables and consumers decision making styles. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 21(1), 52-67.
  • Price, L. (2004). Individual differences in learning: Cognitive control, cognitive style, and learning style. Educational Psychology, 24(5), 681-698.
  • Riding, R. J. ve Cheema, I. (1991). Cognitive styles—an overview and integration. Educational Psychology, 11(3), 193-215.
  • Siu, N. Y. M., Wang, C. C. L., Chang, L. M. K. ve Hui, A. S. Y. (2001). Adapting consumer style inventory to Chinese consumers: A confirmatory factor analysis approach. Journal of International Consumer Marketing, 13(2), 29-47.
  • Sproles, G. B. ve Kendall, E. L. (1986). A methodology for profiling consumers’ decision making styles. The Journal of Consumer Affairs, 20(2), 267-279.
  • Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21.
  • Stephenson, R. P. ve Willett, R. P. (1969). Analysis of Comsumers’ Retail Patronage Strategies. In: McDonald, P.R. (Ed.), Marketing Involvement in Society and the Economy. American Marketing Association, Chicago, 316-322.
  • Thorelli, H. B., Becker, H. ve Engeldow, J. (1975). The Information Seekers: An Internationıl Study of Consumer Information and Advertising Image. Mass: Cambridge, Ballinger Publishing.
  • Tsai, W. –H, S. ve Men, L. R. (2013). Motivations and antecedents of consumer engagement with brand pages on social networking sites. Journal of Interactive Advertising, 13(2), 76-87.
  • Witkin, H. A. ve Goodenough, D. R. (1981). Cognitive Styles: Essence and Origins. Field Dependence and Field Independence. New York: International Universities Press.
  • Zhang, A., Zheng, M., Jiang, N. ve Zhang, J. (2013). Culture and consumers' decision-making styles: An experimental study in individual-level. Paper Presented at the 6th International Conference on Information Management, Innovation Management and Industrial Engineering, pp. 444-449.
Year 2021, Volume: 2 Issue: 3, 136 - 156, 31.12.2021

Abstract

References

  • Allport, G. W. (1937). Personality. New York, NY: Holt.
  • Azadi, A., Zarei, A. ve Tojari, F. (2019). The effect of purchasing welfare on consumer purchasing behavior: The role of mediator attitudes. Annals of Applied Sport Science, 7(4), 9-16.
  • Bayrakdaroğlu, F. ve Çakır, H. (2016). Tüketicilerin online alışverişlerine ilişkin karar alma tarzlarının incelenmesine yönelik bir araştırma. Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8(15), 266-284.
  • Benjamini, Y. ve Hochberg, Y. (1995). Controlling the false discovery rate: A practical and powerful approach to multiple testing. Journal of the Royal Statistical Society Series B, 57(1), 289-300.
  • Bilgin Turna, G. ve Babuş, L. (2020). The effect of gender and income on consumer styles. International Journal of Economics, Business and Politics, 4(1), 79-100.
  • Broderick, A. J. (2007). A cross-national study of the individual and national-cultural nomological network of consumer involvement. Psychology & Marketing, 24(4), 343-374.
  • Büyüköztürk, Ş., Çakmak, E. K., Akgün, Ö. E., Karadeniz, Ş. ve Demirel, F. (2020). Eğitimde Bilimsel Araştırma Yöntemleri (29. Basım). Ankara: Pegem Akademi.
  • Cornelis, I., Van Hiel, A., Roets, A. ve Kossowska, M. (2009). Age differences in conservatism: Evidence on the mediating effects of personality and cognitive style. Journal of Personality, 77(1), 51-87.
  • Cowart, K. O. ve Goldsmith, R. E. (2007). The influence of consumer decision-making styles on online apparel consumption by college students. International Journal of Consumer Studies, 31(6), 639-47.
  • Curry, L. (1983). An organization of learning styles theory and constructs. Paper presented at the Annual Meeting of the American Educational Research Association, Montreal, Quebec.
  • Dursun, İ., Alnıaçık, Ü. ve Tümer Kabadayı, E. (2013). Tüketici karar verme tarzları ölçeği: Yapısı ve boyutları. Uluslararası Yönetim İktisat ve İşletme Dergisi, 9(19), 293-304.
  • Epstein, S., Pacini, R., Denes-Raj, V. ve Heier, H. (1996). Individual differences in intuitiveexperiential and analyticrational thinking styles. Journal of Personality and Social Psychology, 71(2), 390-405.
  • Fraenkel, J. R. ve Wallen, N. E. (2006). How to Design and Evaluate Research in Education (6th ed.). New York: McGraw-Hill International Edition.
  • Gabbott, M. ve Hogg, G. (1999). Consumer involvement in services: A replication and extension. Journal of Business Research, 46(2), 159-166.
  • Gallaugher, J. ve Ransbotham, S. (2010). Social media and customer dialog management at Starbucks. MIS Quarterly Executive 9(4), 197-212.
  • Galotti, K. M., Ciner, E., Altenbaumer, H. E., Geerts, H. J., Rupp, A. ve Woulfe, J. (2006). Decision-making styles in real life decisions: Choosing a college major. Personality and Individual Differences, 41, 629-639.
  • Hawkins, D. I., Mothersbaugh, D. L. ve Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy (10th ed.). Boston, Mass: McGraw-Hill/Irwin.
  • Isaacson, J. I., Jordaan, Y. ve van Heerden, G. (2018). The relationship between individuallevel culture and consumer decision-making styles through consumer involvement. Journal of Retailing and Consumer Services, 41, 112-120.
  • Jacoby, J. ve Chestnut, R. W. (1978). Brand loyalty: Measurement and management. New York: John Wiley and Sons.
  • Jonassen, D. H. ve Grabowski, B. L. (1993). Handbook of individual differences, learning and instruction. Hiilsdale, NJ: Lawrence Erlbaum Associates.
  • Klein, G. S. (1951). A personal world through perception. In R. R. Blake & G. V. Ramsey (Eds.), Perception: An approach to personality (pp. 328-355). New York: Ronald Press.
  • Kongsompong, K. (2006). Cultural diversities between Singapore and Australia: An analysis on consumption behavior. The Business Review, Cambridge, 5(1), 319-324.
  • Kozhevnikov, M. (2007). Cognitive styles in the context of modern psychology: Toward an integrated framework of cognitive style. Psychological Bulletin, 133(3), 464-481.
  • Kozinets, R. V., De Valck, K., Wojnicki, A. C. ve Wilner, S. J. S. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2), 71-89.
  • Laurent, G. ve Kapferer, J. -N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41-53.
  • Leng, C. Y. ve Botelho, D. (2010). How does national culture impact on consumers' decisionmaking styles? A cross cultural study in Brazil, the United States and Japan. Brazilian Administration Review, 7(3), 260-275.
  • Leo, C., Bennett, R. ve Hartel, C. E. J. (2005). Cross-cultural differences in consumer decisionmaking styles. Cross Cultural Management: An International Journal, 12(3), 32-62.
  • Lewis, B. N. (1976). Avoidance of Aptitude-Treatment Trivialities. In S. Messick (Ed.), Individuality in Learning. San Francisco: Jossey-Bass, 301-308.
  • Lysonski, S., Durvasula, S. ve Zotos, Y. (1996). Consumer decision‐making styles: A multi‐country investigation. European Journal of Marketing, 30(12), 10-21.
  • Maynes, E. S. (1976). Decision-Making for Consumers: An Introduction to Consumer Economics. New York: Macmillan.
  • McDonald, W. J. (1994). Psychological associations with shopping: A moderator variable perspective. Psychology and Marketing, 11(6), 549-568.
  • Mehta, R. ve Dixit, G. (2016). Consumer decision making styles in developed and developing markets: A cross-country comparison. Journal of Retailing and Consumer Services, 33, 202-208.
  • Mitchell, V.W. ve Walsh, G. (2004). Gender differences in German consumer decisionmaking styles. Journal of Consumer Behavior, 3(4), 331-46.
  • Özkan Pir, E. ve Yılmaz, F. (2020). Investigation of the relationship between demographic variables and consumers decision making styles. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 21(1), 52-67.
  • Price, L. (2004). Individual differences in learning: Cognitive control, cognitive style, and learning style. Educational Psychology, 24(5), 681-698.
  • Riding, R. J. ve Cheema, I. (1991). Cognitive styles—an overview and integration. Educational Psychology, 11(3), 193-215.
  • Siu, N. Y. M., Wang, C. C. L., Chang, L. M. K. ve Hui, A. S. Y. (2001). Adapting consumer style inventory to Chinese consumers: A confirmatory factor analysis approach. Journal of International Consumer Marketing, 13(2), 29-47.
  • Sproles, G. B. ve Kendall, E. L. (1986). A methodology for profiling consumers’ decision making styles. The Journal of Consumer Affairs, 20(2), 267-279.
  • Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21.
  • Stephenson, R. P. ve Willett, R. P. (1969). Analysis of Comsumers’ Retail Patronage Strategies. In: McDonald, P.R. (Ed.), Marketing Involvement in Society and the Economy. American Marketing Association, Chicago, 316-322.
  • Thorelli, H. B., Becker, H. ve Engeldow, J. (1975). The Information Seekers: An Internationıl Study of Consumer Information and Advertising Image. Mass: Cambridge, Ballinger Publishing.
  • Tsai, W. –H, S. ve Men, L. R. (2013). Motivations and antecedents of consumer engagement with brand pages on social networking sites. Journal of Interactive Advertising, 13(2), 76-87.
  • Witkin, H. A. ve Goodenough, D. R. (1981). Cognitive Styles: Essence and Origins. Field Dependence and Field Independence. New York: International Universities Press.
  • Zhang, A., Zheng, M., Jiang, N. ve Zhang, J. (2013). Culture and consumers' decision-making styles: An experimental study in individual-level. Paper Presented at the 6th International Conference on Information Management, Innovation Management and Industrial Engineering, pp. 444-449.
There are 44 citations in total.

Details

Primary Language Turkish
Subjects Sports Activity Management
Journal Section 2021 Cilt: 2 Sayı : 3
Authors

İsmail Karataş This is me

Publication Date December 31, 2021
Published in Issue Year 2021 Volume: 2 Issue: 3

Cite

APA Karataş, İ. (2021). Antrenörlük Eğitimi Bölümü Öğrencilerinin Tüketici Karar Verme Tarzlarının Çeşitli Değişkenler Açısından İncelenmesi. Uluslararası Bozok Spor Bilimleri Dergisi, 2(3), 136-156.