SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ

Zehra Bozbay; Cansu Türker; Habib Mehmet Akpınar

doi:10.18092/ulikidince.323696

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ

Abstract

Bu çalışmanın amacı elektronik güven, elektronik bağlılık ve ağızdan ağıza iletişim arasındaki ilişkileri belirlemektir. Çevirimiçi platformlarda faaliyetlerini sürdüren şirketlerin başarısı elektronik güvenin ve elektronik bağlılığın yaratılmasında ve buna bağlı olarak çevirimiçi platformlarda oluşacak elektronik ağızdan ağıza iletişim ile yakından ilgilidir. Çalışmada, sosyal medya kullanıcılarının elektronik alışveriş sitelerine ilişkin elektronik güvenleri, elektronik bağlılıkları ve elektronik ağızdan ağıza iletişimleri arasındaki ilişkiler incelenmiştir. Araştırmada, internet üzerinden 335 geçerli anket toplanmıştır. Araştırma bulguları, elektronik güven, elektronik bağlılık ve elektronik ağızdan ağıza iletişim arasında anlamlı ilişkiler olduğunu ortaya koymuştur. Buna ek olarak, sosyal medya kullanıcılarının sosyo-demografik özelliklerine göre elektronik güven, elektronik bağlılık ve elektronik ağızdan ağıza iletişimleri farklılık göstermektedir. Bu bağlamda, araştırma literatüre katkı sağlamaya çalışmasının yanı sıra çevirimiçi ortamlarda faaliyet gösteren işletmelere pazarlama stratejileri geliştirmelerinde öneriler sunmaya çalışmaktadır.

Keywords

Sosyal Medya,Elektronik Güven,Elektronik Bağlılık,Elektronik Ağızdan Ağıza İletişim

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Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

Zehra Bozbay
İSTANBUL ÜNİVERSİTESİ
Türkiye

Cansu Türker
İSTANBUL GELİŞİM ÜNİVERSİTESİ
Türkiye

Habib Mehmet Akpınar
İSTANBUL ÜNİVERSİTESİ
Türkiye

Publication Date

September 16, 2017

Submission Date

June 25, 2017

Acceptance Date

September 15, 2017

Published in Issue

Year 2017

DOI

https://doi.org/10.18092/ulikidince.323696

IZ

https://izlik.org/JA35RA74XN

APA

Bozbay, Z., Türker, C., & Akpınar, H. M. (2017). SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, 273-292. https://doi.org/10.18092/ulikidince.323696

AMA

1.Bozbay Z, Türker C, Akpınar HM. SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ. IJEAS. Published online November 1, 2017:273-292. doi:10.18092/ulikidince.323696

Chicago

Bozbay, Zehra, Cansu Türker, and Habib Mehmet Akpınar. 2017. “SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ”. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, November 1, 273-92. https://doi.org/10.18092/ulikidince.323696.

EndNote

Bozbay Z, Türker C, Akpınar HM (November 1, 2017) SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi 273–292.

IEEE

[1]Z. Bozbay, C. Türker, and H. M. Akpınar, “SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ”, IJEAS, pp. 273–292, Nov. 2017, doi: 10.18092/ulikidince.323696.

ISNAD

Bozbay, Zehra - Türker, Cansu - Akpınar, Habib Mehmet. “SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ”. Uluslararası İktisadi ve İdari İncelemeler Dergisi. November 1, 2017. 273-292. https://doi.org/10.18092/ulikidince.323696.

JAMA

1.Bozbay Z, Türker C, Akpınar HM. SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ. IJEAS. 2017;:273–292.

MLA

Bozbay, Zehra, et al. “SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ”. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, Nov. 2017, pp. 273-92, doi:10.18092/ulikidince.323696.

Vancouver

1.Zehra Bozbay, Cansu Türker, Habib Mehmet Akpınar. SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ. IJEAS. 2017 Nov. 1;273-92. doi:10.18092/ulikidince.323696

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