About
About
Roadmap
Trends
DOI Service
Subjects
Journals
Publishers
All
University
Government
TRH
Association
Foundation
Trade Association
Company
Person
Union
Researchers
Journal Wizard
Help
English
Turkish
English
Admin Panel
User Panel
My Journals
My Research
My Followers
Profile
Logout
Login
Zehra Bozbay
Assoc. Prof. Dr.
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication
15
Review
13
CrossRef Cited
23
15
Publication
13
Review
23
CrossRef Cited
Follow
Following
Edit My Profile
Followers
Following
Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Marketing Research Methodology
Consumer Behaviour
International Marketing
Product and Brand Management
Institution
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Popular Publications
Comparing country images of Japan and China
Authors: Kemal Kurtuluş,
Zehra Bozbay
Published: 2010 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
2728
0
CITED
1
FAVORITE
2728
TOTAL DOWNLOAD COUNT
The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors:
Zehra Bozbay
, Yılmaz Yaman,
Erdem Özkan
Published: 2016 ,
Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
4716
2
CITED
1
FAVORITE
4716
TOTAL DOWNLOAD COUNT
SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors:
Zehra Bozbay
, Cansu Türker,
Habib Mehmet Akpınar
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1239
2
CITED
1
FAVORITE
1239
TOTAL DOWNLOAD COUNT
DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Authors:
İlkay Kaş
,
Zehra Bozbay
Published: 2017 ,
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1670
0
CITED
1
FAVORITE
1670
TOTAL DOWNLOAD COUNT
Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors:
Zehra Bozbay
,
Adem Uysal
,
Esra’a Zaid
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
678
1
CITED
1
FAVORITE
678
TOTAL DOWNLOAD COUNT
Publications
A BIBLIOMETRIC ANALYSIS OF THE EXAMINATION OF PRICE PROMOTIONS WITHIN THE FRAMEWORK OF BEHAVIORAL ECONOMY THEORIES
Authors:
Gözde Güsan Köse
,
Zehra Bozbay
Published: 2023 ,
Oneri
DOI: 10.14783/maruoneri.1258322
FAVORITE
0
TOTAL DOWNLOAD COUNT
402
0
FAVORITE
402
TOTAL DOWNLOAD COUNT
Tüketicilerin Bilgi Arama ve Satın Alma Davranışlarında Farklı Kanal Tercihlerinin İncelenmesi
Authors:
Emine Karakuş Başlar
,
Zehra Bozbay
Published: 2023 ,
Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.54558/jiss.1207245
FAVORITE
1
TOTAL DOWNLOAD COUNT
363
1
FAVORITE
363
TOTAL DOWNLOAD COUNT
ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II
Authors:
Elif Kizir
,
Zehra Bozbay
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.741104
FAVORITE
1
TOTAL DOWNLOAD COUNT
880
1
FAVORITE
880
TOTAL DOWNLOAD COUNT
The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention
Authors:
Elif Taşkın
,
Zehra Bozbay
Published: 2020 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.774197
FAVORITE
1
TOTAL DOWNLOAD COUNT
722
1
FAVORITE
722
TOTAL DOWNLOAD COUNT
Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi
Authors:
Zehra Bozbay
,
Habib Mehmet Akpınar
Published: 2020 ,
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.754154
FAVORITE
1
TOTAL DOWNLOAD COUNT
793
1
FAVORITE
793
TOTAL DOWNLOAD COUNT
Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma
Authors:
Zehra Bozbay
,
Aylin Ecem Gürşen
,
Habib Mehmet Akpınar
, Özlem Komitoğlu Yaman
Published: 2019 ,
Galatasaray Üniversitesi İletişim Dergisi
DOI: 10.16878/gsuilet.509226
FAVORITE
0
TOTAL DOWNLOAD COUNT
3796
0
FAVORITE
3796
TOTAL DOWNLOAD COUNT
THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors:
Zehra Bozbay
,
Melike Güleç
,
Nargiz Zulfugarova
Published: 2019 ,
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.507915
FAVORITE
1
TOTAL DOWNLOAD COUNT
1395
1
FAVORITE
1395
TOTAL DOWNLOAD COUNT
Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors:
Zehra Bozbay
,
Adem Uysal
,
Esra’a Zaid
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
FAVORITE
1
TOTAL DOWNLOAD COUNT
678
1
FAVORITE
678
TOTAL DOWNLOAD COUNT
KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ
Authors:
Emine Karakuş Başlar
,
Zehra Bozbay
Published: 2019 ,
Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.533993
FAVORITE
1
TOTAL DOWNLOAD COUNT
836
1
FAVORITE
836
TOTAL DOWNLOAD COUNT
Investor and Portfolio Differences Between Generations in Turkish Capital Markets
Authors:
Bahman Huseynli
,
Zehra Bozbay
Published: 2018 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
988
1
FAVORITE
988
TOTAL DOWNLOAD COUNT
DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Authors:
İlkay Kaş
,
Zehra Bozbay
Published: 2017 ,
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1670
1
FAVORITE
1670
TOTAL DOWNLOAD COUNT
SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors:
Zehra Bozbay
, Cansu Türker,
Habib Mehmet Akpınar
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
FAVORITE
1
TOTAL DOWNLOAD COUNT
1239
1
FAVORITE
1239
TOTAL DOWNLOAD COUNT
The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors:
Zehra Bozbay
, Yılmaz Yaman,
Erdem Özkan
Published: 2016 ,
Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
FAVORITE
1
TOTAL DOWNLOAD COUNT
4716
1
FAVORITE
4716
TOTAL DOWNLOAD COUNT
Comparing country images of Japan and China
Authors: Kemal Kurtuluş,
Zehra Bozbay
Published: 2010 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
2728
1
FAVORITE
2728
TOTAL DOWNLOAD COUNT
A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)
Authors:
Zehra Bozbay
Published: 2007 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
635
0
FAVORITE
635
TOTAL DOWNLOAD COUNT
Articles published in
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Galatasaray Üniversitesi İletişim Dergisi
İstanbul Üniversitesi İşletme Fakültesi Dergisi
International Journal of Economics and Administrative Studies
Journal of Social Sciences of Mus Alparslan University
Journal of Transportation and Logistics
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Oneri
Pamukkale University Journal of Social Sciences Institute
Yildiz Social Science Review
Editorship
İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi
Section Editor
Istanbul Management Journal
Section Editor
Reviews
Advances in Hospitality and Tourism Research (AHTR)
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Bilecik Şeyh Edebali University Journal of Social Science
Bingöl University Journal of Social Sciences Institute
GSU Managerial and Social Sciences Letters
Journal of Management and Economics Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Transportation and Logistics
Oneri
Sinop Üniversitesi Sosyal Bilimler Dergisi
Yaşar Üniversitesi E-Dergisi
Publications
ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II
Authors:
Elif Kizir
,
Zehra Bozbay
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.741104
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
880
2
CITED
1
FAVORITE
880
TOTAL DOWNLOAD COUNT
The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention
Authors:
Elif Taşkın
,
Zehra Bozbay
Published: 2020 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.774197
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
722
2
CITED
1
FAVORITE
722
TOTAL DOWNLOAD COUNT
Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi
Authors:
Zehra Bozbay
,
Habib Mehmet Akpınar
Published: 2020 ,
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.754154
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
793
1
CITED
1
FAVORITE
793
TOTAL DOWNLOAD COUNT
Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma
Authors:
Zehra Bozbay
,
Aylin Ecem Gürşen
,
Habib Mehmet Akpınar
, Özlem Komitoğlu Yaman
Published: 2019 ,
Galatasaray Üniversitesi İletişim Dergisi
DOI: 10.16878/gsuilet.509226
CITED
7
FAVORITE
0
TOTAL DOWNLOAD COUNT
3796
7
CITED
0
FAVORITE
3796
TOTAL DOWNLOAD COUNT
THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors:
Zehra Bozbay
,
Melike Güleç
,
Nargiz Zulfugarova
Published: 2019 ,
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.507915
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1395
2
CITED
1
FAVORITE
1395
TOTAL DOWNLOAD COUNT
Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors:
Zehra Bozbay
,
Adem Uysal
,
Esra’a Zaid
Published: 2019 ,
Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
678
1
CITED
1
FAVORITE
678
TOTAL DOWNLOAD COUNT
KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ
Authors:
Emine Karakuş Başlar
,
Zehra Bozbay
Published: 2019 ,
Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.533993
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
836
4
CITED
1
FAVORITE
836
TOTAL DOWNLOAD COUNT
SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors:
Zehra Bozbay
, Cansu Türker,
Habib Mehmet Akpınar
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1239
2
CITED
1
FAVORITE
1239
TOTAL DOWNLOAD COUNT
The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors:
Zehra Bozbay
, Yılmaz Yaman,
Erdem Özkan
Published: 2016 ,
Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
4716
2
CITED
1
FAVORITE
4716
TOTAL DOWNLOAD COUNT
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.
Start Tour