Zehra Bozbay profile image
Zehra Bozbay Prof. Dr. İstanbul Üniversitesi İşletme Fakültesi Pazarlama Anabilim Dalı
Publication 18 Review 13 CrossRef Cited 31 TR Dizin Cited 51
18 Publication
13 Review
31 CrossRef Cited
51 TR Dizin Cited
0000-0002-2728-8003

Research Fields

Marketing Research Methodology International Marketing Marketing Product and Brand Management Consumer Behaviour Tourism Marketing

Institution

İstanbul Üniversitesi İşletme Fakültesi Pazarlama Anabilim Dalı

Popular Publications

Comparing country images of Japan and China
Authors: Kemal Kurtuluş, Zehra Bozbay
Published: 2010 , İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3037

0

1

3037

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors: Zehra Bozbay , Yılmaz Yaman, Erdem Özkan
Published: 2016 , Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 5046

2

1

5046

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors: Zehra Bozbay , Cansu Türker, Habib Mehmet Akpınar
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1540

3

1

1540

DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Authors: İlkay Kaş , Zehra Bozbay
Published: 2017 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1930

0

1

1930

Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors: Zehra Bozbay , Adem Uysal , Esra’a Zaid
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 845

1

1

845

Publications

Consumer Persuasion Processes in the Digital Age: Cognitive, Motivational, and Behavioral Approaches
Authors: Gülçin Erdoğan , Zehra Bozbay
Published: 2025 , Söke İşletme Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 71

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71

Examining Social Media Usage Strategies of NGOs in the Context of TEMA, TEGV, and LÖSEV
Authors: Meriç Altaylı , Zehra Bozbay
Published: 2025 , Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.1697566
FAVORITE 0 TOTAL DOWNLOAD COUNT 161

0

161

Examining Academic Studies concerning Female Entrepreneurs in Marketing through Descriptive Analysis Method
Authors: Başak Bengisu Akbulut , Arzu Orhan , Şükran Başanbaş , Zehra Bozbay
Published: 2024 , Mediterranean Journal of Gender and Women’s Studies (KTC)
DOI: 10.33708/ktc.1376323
FAVORITE 0 TOTAL DOWNLOAD COUNT 788

0

788

A BIBLIOMETRIC ANALYSIS OF THE EXAMINATION OF PRICE PROMOTIONS WITHIN THE FRAMEWORK OF BEHAVIORAL ECONOMY THEORIES
Authors: Gözde Güsan Köse , Zehra Bozbay
Published: 2023 , Oneri
DOI: 10.14783/maruoneri.1258322
FAVORITE 0 TOTAL DOWNLOAD COUNT 963

0

963

Tüketicilerin Bilgi Arama ve Satın Alma Davranışlarında Farklı Kanal Tercihlerinin İncelenmesi
Authors: Emine Karakuş Başlar , Zehra Bozbay
Published: 2023 , Journal of Institute of Social Sciences
DOI: 10.54558/jiss.1207245
FAVORITE 1 TOTAL DOWNLOAD COUNT 638

1

638

ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II
Authors: Elif Kizir , Zehra Bozbay
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.741104
FAVORITE 1 TOTAL DOWNLOAD COUNT 1321

1

1321

The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention
Authors: Elif Taşkın , Zehra Bozbay
Published: 2020 , Yildiz Social Science Review
DOI: 10.51803/yssr.774197
FAVORITE 1 TOTAL DOWNLOAD COUNT 1003

1

1003

Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi
Authors: Zehra Bozbay , Habib Mehmet Akpınar
Published: 2020 , Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.754154
FAVORITE 1 TOTAL DOWNLOAD COUNT 1034

1

1034

Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma
Authors: Zehra Bozbay , Aylin Ecem Gürşen , Habib Mehmet Akpınar , Özlem Komitoğlu Yaman
Published: 2019 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.509226
FAVORITE 0 TOTAL DOWNLOAD COUNT 4804

0

4804

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
FAVORITE 1 TOTAL DOWNLOAD COUNT 1758

1

1758

Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors: Zehra Bozbay , Adem Uysal , Esra’a Zaid
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
FAVORITE 1 TOTAL DOWNLOAD COUNT 845

1

845

KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ
Authors: Emine Karakuş Başlar , Zehra Bozbay
Published: 2019 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.533993
FAVORITE 1 TOTAL DOWNLOAD COUNT 1188

1

1188

Investor and Portfolio Differences Between Generations in Turkish Capital Markets
Authors: Bahman Huseynli , Zehra Bozbay
Published: 2018 , İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1241

1

1241

DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
Authors: İlkay Kaş , Zehra Bozbay
Published: 2017 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1930

1

1930

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors: Zehra Bozbay , Cansu Türker, Habib Mehmet Akpınar
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
FAVORITE 1 TOTAL DOWNLOAD COUNT 1540

1

1540

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors: Zehra Bozbay , Yılmaz Yaman, Erdem Özkan
Published: 2016 , Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
FAVORITE 1 TOTAL DOWNLOAD COUNT 5046

1

5046

Comparing country images of Japan and China
Authors: Kemal Kurtuluş, Zehra Bozbay
Published: 2010 , İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3037

1

3037

A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)
Authors: Zehra Bozbay
Published: 2007 , İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 762

0

762

Articles published in
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
İstanbul Üniversitesi İşletme Fakültesi Dergisi
İstanbul Üniversitesi İşletme Fakültesi Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Journal of Transportation and Logistics
Journal of Transportation and Logistics
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Mediterranean Journal of Gender and Women’s Studies (KTC)
Mediterranean Journal of Gender and Women’s Studies (KTC)
Oneri
Oneri
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Söke İşletme Fakültesi Dergisi
Söke İşletme Fakültesi Dergisi
Yildiz Social Science Review
Yildiz Social Science Review
Editorship
İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi
İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi
Section Editor

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Journal of Transportation and Logistics
Journal of Transportation and Logistics
Advances in Hospitality and Tourism Research (AHTR)
Advances in Hospitality and Tourism Research (AHTR)
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
GSU Managerial and Social Sciences Letters
GSU Managerial and Social Sciences Letters
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Oneri
Oneri
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Publications

ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II
Authors: Elif Kizir , Zehra Bozbay
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.741104
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1321

2

1

1321

The Effects of Consumer Personality, Brand Personality and Store Personality on Purchase Intention
Authors: Elif Taşkın , Zehra Bozbay
Published: 2020 , Yildiz Social Science Review
DOI: 10.51803/yssr.774197
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1003

2

1

1003

Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi
Authors: Zehra Bozbay , Habib Mehmet Akpınar
Published: 2020 , Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.47129/bartiniibf.754154
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1034

2

1

1034

Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma
Authors: Zehra Bozbay , Aylin Ecem Gürşen , Habib Mehmet Akpınar , Özlem Komitoğlu Yaman
Published: 2019 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.509226
CITED 11 FAVORITE 0 TOTAL DOWNLOAD COUNT 4804

11

0

4804

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1758

4

1

1758

Examining Differences between the Motivations of Providing and Seeking Electronic Word-of-Mouth among Turkish and Foreign Student Groups
Authors: Zehra Bozbay , Adem Uysal , Esra’a Zaid
Published: 2019 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.468662
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 845

1

1

845

KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ
Authors: Emine Karakuş Başlar , Zehra Bozbay
Published: 2019 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.533993
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1188

4

1

1188

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ
Authors: Zehra Bozbay , Cansu Türker, Habib Mehmet Akpınar
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.323696
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1540

3

1

1540

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries
Authors: Zehra Bozbay , Yılmaz Yaman, Erdem Özkan
Published: 2016 , Journal of Transportation and Logistics
DOI: 10.22532/jtl.237885
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 5046

2

1

5046

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.