Nargiz Zulfugarova profile image
Nargiz Zulfugarova Doctoral ALTINBAŞ ÜNİVERSİTESİ
Publication 5 Review 0 CrossRef Cited 14 TR Dizin Cited 3
5 Publication
0 Review
14 CrossRef Cited
3 TR Dizin Cited
0000-0002-8266-7575

Research Fields

Marketing Consumer Behaviour Product and Brand Management

Institution

ALTINBAŞ ÜNİVERSİTESİ

Popular Publications

AN APPLICATION OF THE RELATION BETWEEN THE ADVERTISING STRATEGIES OF GLOBAL BRANDS ON LOCAL MARKETS AND CULTURAL DIFFERENCES
Authors: Özlen Onurlu, Nargiz Zulfugarova
Published: 2016 , Oneri
DOI: -
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4905

6

1

4905

THE EFFECT OF BRAND AUTHENTICITY ON CONSUMER BASED BRAND EQUITY
Authors: Bahar Yaşin, Nargiz Zulfugarova , Adem Uysal , Fahatie Doumbıa
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.353284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 3289

3

1

3289

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2022

5

1

2022

Publications

Kiki ve Bouba Etkisi Olarak Bilinen Ses ve Şekil Sembolizmi Teorisinin Pazarlamada Kullanımı
Authors: Nargiz Zulfugarova , Cenk Arsun Yüksel
Published: 2019 , Galatasaray University Journal of Communication
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3941

0

3941

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
FAVORITE 1 TOTAL DOWNLOAD COUNT 2022

1

2022

KATILIM BANKACILIĞINDA PAZARLAMA ALANINDA YAPILAN ÇALIŞMALARA İLİŞKİN LİTERATÜR İNCELEMESİ
Authors: Abdullah Okumuş , Nargiz Zulfugarova , Melike Güleç , Esraa Zaıd
Published: 2018 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1704

0

1704

THE EFFECT OF BRAND AUTHENTICITY ON CONSUMER BASED BRAND EQUITY
Authors: Bahar Yaşin, Nargiz Zulfugarova , Adem Uysal , Fahatie Doumbıa
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.353284
FAVORITE 1 TOTAL DOWNLOAD COUNT 3289

1

3289

AN APPLICATION OF THE RELATION BETWEEN THE ADVERTISING STRATEGIES OF GLOBAL BRANDS ON LOCAL MARKETS AND CULTURAL DIFFERENCES
Authors: Özlen Onurlu, Nargiz Zulfugarova
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4905

1

4905

Articles published in
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Oneri
Oneri
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Publications

THE ROLE OF PERCEIVED QUALITY, PERCEIVED RISK, AND TRUST ON PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS
Authors: Zehra Bozbay , Melike Güleç , Nargiz Zulfugarova
Published: 2019 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.507915
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2022

5

1

2022

THE EFFECT OF BRAND AUTHENTICITY ON CONSUMER BASED BRAND EQUITY
Authors: Bahar Yaşin, Nargiz Zulfugarova , Adem Uysal , Fahatie Doumbıa
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.353284
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 3289

3

1

3289

AN APPLICATION OF THE RELATION BETWEEN THE ADVERTISING STRATEGIES OF GLOBAL BRANDS ON LOCAL MARKETS AND CULTURAL DIFFERENCES
Authors: Özlen Onurlu, Nargiz Zulfugarova
Published: 2016 , Oneri
DOI: -
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4905

6

1

4905

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.