Gülçin Erdoğan profile image
Gülçin Erdoğan Doctoral İSTANBUL ÜNİVERSİTESİ
Publication 2 Review 0 CrossRef Cited 3
2 Publication
0 Review
3 CrossRef Cited

Research Fields

Digital Marketing Consumer Behaviour Marketing Management Product and Brand Management

Institution

İSTANBUL ÜNİVERSİTESİ

Popular Publications

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ
Authors: Ahmet Şekerkaya , Gülçin Erdoğan
Published: 2019 , Oneri
DOI: 10.14783/maruoneri.594979
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 4574

3

1

4574

Publications

Consumer Persuasion Processes in the Digital Age: Cognitive, Motivational, and Behavioral Approaches
Authors: Gülçin Erdoğan , Zehra Bozbay
Published: 2025 , Söke İşletme Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 209

0

209

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ
Authors: Ahmet Şekerkaya , Gülçin Erdoğan
Published: 2019 , Oneri
DOI: 10.14783/maruoneri.594979
FAVORITE 1 TOTAL DOWNLOAD COUNT 4574

1

4574

Articles published in
Oneri
Oneri
Söke İşletme Fakültesi Dergisi
Söke İşletme Fakültesi Dergisi
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Publications

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ
Authors: Ahmet Şekerkaya , Gülçin Erdoğan
Published: 2019 , Oneri
DOI: 10.14783/maruoneri.594979
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 4574

3

1

4574

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.