Erdem Özkan profile image
Erdem Özkan Assoc. Prof. İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI
Publication 8 Review 26 CrossRef Cited 18 TR Dizin Cited 12
8 Publication
26 Review
18 CrossRef Cited
12 TR Dizin Cited

Research Fields

Marketing (Other) Marketing Digital Marketing Service Marketing Customer Relationship Management Marketing Research Methodology Marketing Communications Marketing Management Advertisement Sales Management Consumer Behaviour Consumer-Oriented Product or Service Development Product and Brand Management

Institution

İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI

Popular Publications

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Publications

Tüketici Bilgi Kaynaklarının Kredibilitesi: Deneysel Bir Araştırma
Authors: Erdem Özkan , Ahmet Şekerkaya
Published: 2021 ,
DOI: 10.15659/ppad.14.2.257
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Publications

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