Research Fields
Marketing
Digital Marketing
Service Marketing
Customer Relationship Management
Marketing Studies
Marketing Communication
Consumer Behaviours
Product and Brand Management
Institution
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI