Kozmetik İşlemler ve Sosyal Medya: Tıp Öğrencileri ve Doktorların Görüşleri

Abstract

Sosyal medya, kozmetik işlemler hakkında önemli bir bilgi kaynağı haline gelmiş olup hem profesyonel bakış açılarını hem de hasta tercihlerini etkileyebilmektedir. Bu çalışma, tıp öğrencileri ve doktorlar arasında sosyal medya kullanımı ile cerrahi ve cerrahi olmayan kozmetik işlemlere ilgi arasındaki ilişkiyi değerlendirmeyi amaçlamaktadır. Kesitsel tasarımla yürütülen ankete 18–55 yaş arası 431 kişi katılmıştır. Katılımcılardan demografik veriler, sosyal medya kullanımı, kozmetik işlem öyküsü ve aile tutumları toplanmıştır. Katılımcıların %93,9’u sosyal medya kullanmakta, %68,5’i ise bu platformlardan kozmetik işlemler hakkında bilgi edinmektedir. En sık kullanılan platformlar Instagram (%55,2), Google (%53) ve YouTube (%33,9) olmuştur. Kadınlar filtre kullanımında (p=0,006) ve özellikle cerrahi olmayan işlemler için kozmetik tedavi reklamlarından etkilenmede (p<0,001) daha yüksek oranlar göstermiştir. Otuz beş yaş ve üzerindekilerde hem cerrahi hem de cerrahi olmayan işlemler anlamlı derecede daha yaygındır (p<0,001). Genel olarak katılımcıların %30,5’i en az bir kozmetik işlem geçirmiş olup, en sık yapılan cerrahi dışı işlem botulinum toksin enjeksiyonu, cerrahi işlem ise rinoplasti olmuştur. Bu bulgular, tıp alanında eğitim almış bireyler arasında dahi sosyal medyanın kozmetik ilgi ve davranışları şekillendirdiğini göstermektedir. Kadınlar ve ileri yaş gruplarında ilgi ve uygulama oranlarının daha yüksek olması, cinsiyet, yaş ve hedeflenmiş dijital içeriklerin etkisini vurgulamaktadır. Tıp eğitimi süresince dijital etkinin farkındalığını artırmaya ve etik bilgi paylaşımını güçlendirmeye yönelik çalışmalar önem taşımaktadır.

Keywords

• kozmetik dermatoloji
• kozmetik prosedürler
• sosyal medya

The Influence of Social Media on Interest in Cosmetic Procedures Among Medical Students and Doctors

Abstract

Social media has become a key source of information on cosmetic procedures and may influence both professional perspectives and patient choices. This study aimed to evaluate the relationship between social media use and interest in surgical and non-surgical cosmetic treatments among medical students and doctors. A cross-sectional survey was conducted with 431 participants aged 18–55 years. Data on demographics, social media use, cosmetic procedure history, and family attitudes were collected. Most respondents (93.9%) reported social media use, and 68.5% sought cosmetic-related information through these platforms. The most frequently used sources were Instagram (55.2%), Google (53.0%), and YouTube (33.9%). Women were more likely to use beauty filters (p=0.006) and were significantly more influenced by cosmetic treatment advertisements, particularly for non-surgical procedures (p<0.001). Individuals aged ≥35 years showed higher rates of both surgical and non-surgical procedures (p<0.001). Overall, 30.5% of participants had undergone at least one cosmetic procedure, with botulinum toxin injection being the most common non-surgical treatment and rhinoplasty the most common surgical procedure. These findings demonstrate that social media plays an important role in shaping cosmetic interests and behaviors even among medically trained individuals. Women and older participants were more likely to engage in or consider cosmetic treatments, highlighting the impact of gender, age, and targeted online content. Increased education on digital influence and ethical communication during medical training is essential to ensure accurate information sharing and to guide patient counseling regarding cosmetic procedures.

Keywords

• cosmetic dermatology
• cosmetic procedures
• social media

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