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REKLAM VE FİYAT ESNEKLİĞİ

Year 2006, Issue: 2, 0 - 0, 01.05.2006

Abstract

Çalışmada, Türkiye’deki
reklam faaliyetlerinin talebin fiyat esnekliği üzerindeki etkisi incelenmiştir.
İlk bölümde reklamın tanımı, piyasa yapısı, talebin fiyat esnekliğini etkileyen
unsurlar ve reklamın fiyatlar üzerine etkisine yönelik çalışmalar üzerinde
durulmuştur. İkinci bölümde Türkiye İmalat Sanayinde reklam faaliyetlerinin en
çok yapıldığı dört basamaklı 13 adet alt sektöre ait regresyon analizine yer
verilmiştir. 

References

  • BAİN, J. S.: Barriers To New Competition, Cambridge, M.A., Harward University Press. (1956).
  • BROZEN, Y.: “İs Advertising A Barrier To Entry ?”, Advertising and Society (New York, 1974)., 79-109.
  • BULMUŞ, İsmail: Mikroiktisat (Ankara, 1994).
  • CLARKE, R.: İndustrial Economics (Oxford, 1990).
  • COWLİNG, K.: Market Structure and Corporate Behavior: Theory and Empirical Analysis of the Firm (London-1972).
  • DEMSETZ, H.: “The Nature of Equilibrium in Monopolistic Competition”, Journal of Political Economy, 67 (1959), 21-30.
  • DİE: Aylık İstatistik Bülteni Aralık 1998, DİE Yayınları.
  • DORFMAN, R. ve STEİNER, P. O.: “Optimal Advertising and Optimal Quality”, American Economic Review, 44 (1954), 826-836.
  • DOYLE, P.: “Advertising Expenditure and Consumer Demand”, Oxford Economic Papers, 20 (1968b), 395-417.
  • EKELUND, Jr R. B. ve SAURMAN, D. S.: Reklam ve Piyasa Süreci, Çev: Vural SAVAŞ (Ankara, 1999).
  • FERGUSON, P. R.: Industrial Economics: İssuesand Perspectif (London, 1992).
  • HAY, D. A.-MORRİS, D. J.: İndustrial Economics and Organization, Teory and Evidence (Oxford, 1991).
  • KOCH, J. V.: İndustrial Organization and Prices (1980).
  • KOUTSOYİANNİS, A.: Non-Price Decisions (London, 1982).
  • LAMBİN, J.: Advertising, Competition and Market Conduct in Oligopoly Over Time (Amsterdam – Oxford, 1976).
  • NAZİK, Hamil: Türkiye’de Tüketici Profili (Ankara, 1999).
  • NEEDHAM, D.: The Economics of İndustrial Structure And Performance (Holt Rinehart and Winston, 1978).
  • NELSON, P.: “Advertising as İnformation”, Journal of Political Economy, 82 (1974b), 729-54.
  • NELSON, P.: “The Economic Consequences of Advertasing ”, Journal of Business, 48 (1975), 213-241.
  • NERLOVE, M. ve ARROW, K. J.: “Optimal Advertasing Policy Under Dynamic Conditions”, Economica, 29 (1962), 129-142.
  • OZGA, S. A.: “İmperfect Markets Through Lack orf Knowledge”, Quartely Journal of Economics, 74 (1960), .29-52.
  • PİNOYCK-D.L. RUBİNFELD: Microeconomics (New York, 1998).
  • SCHMALENSEE, R. J.: “A Note on Monopolistic Competition and Excess Capacity”, Journal Political Economy, 80 (1972).
  • SCHNALENSEE, R.: The Economics of Advertising (Amsterdam, 1972).
  • ŞENGÖK, Z. Neşe: Reklam Harcamalarının Farklı Piyasa Türlerine Göre Ekonomik Etkileri ve Türkiye Örneği, Ankara Gazi Üniversitesi, (Yayınlanmamış Doktora Tezi).
  • STİGLER, G.: The Organization of İndustry (Homewood İllinois, 1968).
  • TÜZÜN, G.: “Piyasa Yapısı ile Firma Davranış ve Başarısı Arasındaki İlişki”, Mülkiyeliler Birliği Yayınları, No:8, Ankara, 1989, 362-371.
  • ÜNSAL, M. Erdal: Mikro İktisat (Ankara,1998).
  • VON DER FEHR, N. H. M. –STEVİK, K.:”Persuasive Advertising and Product Diferantation”, Southern Economic Journal, 65(1), 1998,
Year 2006, Issue: 2, 0 - 0, 01.05.2006

Abstract

References

  • BAİN, J. S.: Barriers To New Competition, Cambridge, M.A., Harward University Press. (1956).
  • BROZEN, Y.: “İs Advertising A Barrier To Entry ?”, Advertising and Society (New York, 1974)., 79-109.
  • BULMUŞ, İsmail: Mikroiktisat (Ankara, 1994).
  • CLARKE, R.: İndustrial Economics (Oxford, 1990).
  • COWLİNG, K.: Market Structure and Corporate Behavior: Theory and Empirical Analysis of the Firm (London-1972).
  • DEMSETZ, H.: “The Nature of Equilibrium in Monopolistic Competition”, Journal of Political Economy, 67 (1959), 21-30.
  • DİE: Aylık İstatistik Bülteni Aralık 1998, DİE Yayınları.
  • DORFMAN, R. ve STEİNER, P. O.: “Optimal Advertising and Optimal Quality”, American Economic Review, 44 (1954), 826-836.
  • DOYLE, P.: “Advertising Expenditure and Consumer Demand”, Oxford Economic Papers, 20 (1968b), 395-417.
  • EKELUND, Jr R. B. ve SAURMAN, D. S.: Reklam ve Piyasa Süreci, Çev: Vural SAVAŞ (Ankara, 1999).
  • FERGUSON, P. R.: Industrial Economics: İssuesand Perspectif (London, 1992).
  • HAY, D. A.-MORRİS, D. J.: İndustrial Economics and Organization, Teory and Evidence (Oxford, 1991).
  • KOCH, J. V.: İndustrial Organization and Prices (1980).
  • KOUTSOYİANNİS, A.: Non-Price Decisions (London, 1982).
  • LAMBİN, J.: Advertising, Competition and Market Conduct in Oligopoly Over Time (Amsterdam – Oxford, 1976).
  • NAZİK, Hamil: Türkiye’de Tüketici Profili (Ankara, 1999).
  • NEEDHAM, D.: The Economics of İndustrial Structure And Performance (Holt Rinehart and Winston, 1978).
  • NELSON, P.: “Advertising as İnformation”, Journal of Political Economy, 82 (1974b), 729-54.
  • NELSON, P.: “The Economic Consequences of Advertasing ”, Journal of Business, 48 (1975), 213-241.
  • NERLOVE, M. ve ARROW, K. J.: “Optimal Advertasing Policy Under Dynamic Conditions”, Economica, 29 (1962), 129-142.
  • OZGA, S. A.: “İmperfect Markets Through Lack orf Knowledge”, Quartely Journal of Economics, 74 (1960), .29-52.
  • PİNOYCK-D.L. RUBİNFELD: Microeconomics (New York, 1998).
  • SCHMALENSEE, R. J.: “A Note on Monopolistic Competition and Excess Capacity”, Journal Political Economy, 80 (1972).
  • SCHNALENSEE, R.: The Economics of Advertising (Amsterdam, 1972).
  • ŞENGÖK, Z. Neşe: Reklam Harcamalarının Farklı Piyasa Türlerine Göre Ekonomik Etkileri ve Türkiye Örneği, Ankara Gazi Üniversitesi, (Yayınlanmamış Doktora Tezi).
  • STİGLER, G.: The Organization of İndustry (Homewood İllinois, 1968).
  • TÜZÜN, G.: “Piyasa Yapısı ile Firma Davranış ve Başarısı Arasındaki İlişki”, Mülkiyeliler Birliği Yayınları, No:8, Ankara, 1989, 362-371.
  • ÜNSAL, M. Erdal: Mikro İktisat (Ankara,1998).
  • VON DER FEHR, N. H. M. –STEVİK, K.:”Persuasive Advertising and Product Diferantation”, Southern Economic Journal, 65(1), 1998,
There are 29 citations in total.

Details

Journal Section Articles
Authors

Zehra Neşe Şengök This is me

Publication Date May 1, 2006
Submission Date July 28, 2017
Published in Issue Year 2006 Issue: 2

Cite

APA Şengök, Z. N. (2006). REKLAM VE FİYAT ESNEKLİĞİ. Verimlilik Dergisi(2).

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