İŞLETMELERİN İNKÜBATÖRÜ OLARAK REKABETÇİ ZEKÂNIN STRATEJİK ROLÜ

Year 2014, Volume: 5 Issue: 11, 178 - 195, 05.08.2016

Ömer Kürşad Tüfekci

Abstract

Rekabetçi Zekâ (RZ), bilgi odaklı hareket etmektedir. RZ, işletmenin amacına yönelik, güncel ve proaktif bilgiyi elde etmesini gerektirir. RZ, bu nedenle işletmeler açısından stratejik bir rol üstlenmektedir. Bu çalışmada RZ'nın kavramsal yönünü vurgulamak ve RZ'ya yüklenen stratejik anlamı açıklamak amaçlanmıştır. Bu kapsamda RZ'nın ortaya çıkışı, kavramsal yönü, kapsamı ve süreci üzerinde durulmuştur. Çalışmanın sonucunda RZ ile ilgili hem akademik çalışmaların hem de uygulamaların artırılması gerekliliği ortaya çıkmıştır

Keywords

Rekabetçi Zekâ, Bilgi, Strateji, Sürdürülebilir Rekabet Avantajı

THE STRATEGIC ROLE OF COMPETITIVE INTELLIGENCE AS BUSINESS INCUBATOR

Abstract

Competitive Intelligence (CI) is acting information oriented. CI requires obtaining information for the purpose of business, current and proactively. CI, therefore assumes a strategic role in terms of businesses. This study, it is intended to emphasize the conceptual aspects of CI and CI uploads to explain strategic sense. In this context, it is focused on CI emergence, conceptual aspect, scope and process. As a result of study, has emerged the need for increasing both academic studies as well as applications about CI

Keywords

Competitive Intelligence, Information, Strategy, Sustainable Competitive Advantage

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