MOTIVATIONAL FACTORS OF ECOPRENEURS

Year 2020, Volume: 6 Issue: 9, 20 - 41, 01.08.2020

Orçun Türegün

Abstract

Although it is quite new phenomenon in business life, ecopreneurship is a growing profession among the entrepreneurs in almost every industry. More and more people are choosing to become ecopreneurs when they start their own business. This study tries to shed light to the underlying reasons why people want to become ecopreneurs and what drives them to walk down such a path. The study also compares the motivating factors between the classical entrepreneurs and ecopreneurs and highlights the differences and similarities. The method of the study is a critical review of the literature and it is intended to be a starting point for further emprical analysis.

Keywords

Entrepreneurship, Ecopreneurship, Motivation

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