Dış Ticaret Firmalarının Hedef Pazar Seçim Kriterlerinin Aralık Değerli Pisagor Bulanık AHP Yöntemi ile Değerlendirilmesi: Otomotiv Sektöründe Bir Uygulama

Year 2024, Volume: 31 Issue: 4, 805 - 822, 21.12.2024

İpek Gürsoy

Abstract

Bu araştırmada, otomotiv sektöründe faaliyet gösteren dış ticaret firmalarının hedef pazar seçim kriterlerinin değerlendirilmesi amaçlanmaktadır. Bu amaca yönelik olarak, Türkiye’de büyük ölçekli bir otomotiv firmasında çalışan üç uzmandan görüş alınarak otomotiv sektörü için uluslararası hedef pazar seçim kriterleri belirlenmiştir. Pazarın büyüklüğü, vergi kanunları, gümrük vergileri, pazara girişteki engeller, ülkenin ithalat büyüklüğü, güvenlik, siyasi gelişmeler, işçilik giderleri, kira giderleri ve nakliye giderleri kriterlerine yönelik ikili karşılaştırma matrisleri uzmanlar tarafından doldurulmuştur. Karşılaştırma matrislerinden elde edilen veriler Aralık Değerli Pisagor Bulanık AHP yöntemi ile analiz edilmiştir. Analiz sonucunda, en yüksek önem derecesine sahip olan kriterin pazarın büyüklüğü, en düşük önem derecesine sahip kriterin ise kira giderleri olduğu tespit edilmiştir.
Anahtar Kelimeler: Otomotiv Sektörü, Uluslararası Hedef Pazar Seçim Kriterleri, Aralık Değerli Pisagor Bulanık AHP.
JEL Sınıflandırması: C44, M1, M31

Keywords

Otomotiv Endüstrisi, Uluslararası Hedef Pazar Seçim Kriterleri, Aralık Değerli Pisagor Bulanık AHP.

Evaluation of Target Market Selection Criteria of International Trade Companies with Interval-Valued Pythagorean Fuzzy AHP Method: An Application in the Automotive Sector

Abstract

This research aims to evaluate the target market selection criteria of foreign trade companies operating in the automotive sector. For this purpose, international target market selection criteria for the automotive sector were determined by taking the opinions of three experts working in a large-scale automotive company in Türkiye. Pairwise comparison matrices were filled in by the experts for the criteria of market size, tax laws, customs duties, barriers to market entry, import size of the country, security, political developments, labor costs, rent costs and transportation costs. The data obtained from the comparison matrices were analyzed with the Interval-Valued Pythagorean Fuzzy AHP method. As a result of the analysis, it was determined that the criterion with the highest degree of importance was the market size, and the criterion with the lowest degree of importance was rent expenses.
Key Words: Automotive Sector, International Target Market Selection Criteria, Interval-Valued Pythagorean Fuzzy AHP.
JEL Classification: C44, M1, M31

Keywords

Automotive Industry, International Target Market Selection Criteria, Interval-Valued Pythagorean Fuzzy AHP.

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