Prof. Dr. İbrahim Kırcova is a Professor of Marketing in the Department of Business Administration at Yıldız Technical University, Türkiye. His academic interests include marketing theory, marketing management, strategic marketing, digital marketing, e-commerce, and consumer behavior.

His current research focuses on the impact of digital transformation on businesses and marketing strategies, artificial intelligence applications in marketing, and emerging business models. He has authored books and academic publications in these fields.

In addition to his academic activities, Professor Kırcova provides strategic management and marketing consultancy to public institutions, professional organizations, and private-sector companies. He also conducts research projects and facilitates strategic workshops, while regularly participating as a speaker and moderator in national and international academic and industry events.

Sıddık Bozkurt is an Associate Professor of Marketing in the Department of Business Administration at Osmaniye Korkut Ata University, Türkiye, and has served as a Visiting Researcher at Cardiff University, United Kingdom. He received his Ph.D. in Marketing from the University of Mississippi in 2020. His primary research interests include consumer behavior, customer engagement, social media marketing, brand justice, and service failures. Dr. Bozkurt has published numerous articles in top-tier international peer-reviewed journals, such as the Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Retailing and Consumer Services, and Journal of Research in Interactive Marketing. Building on advanced methodological frameworks, he is also the author of pioneering methodology books in Turkish on mediation, moderation, and conditional process analysis using the SPSS PROCESS macro and Memore macro. Additionally, he serves on editorial boards and acts as a reviewer for several reputable scholarly journals.