Hayat Ayar Şentürk profile image
Hayat Ayar Şentürk Assoc. Prof. Dr. YILDIZ TEKNİK ÜNİVERSİTESİ
Publication 1 Review 3
1 Publication
3 Review

Research Fields

Advertisement Corporate Branding Product and Brand Management Neuromarketing

Institution

YILDIZ TEKNİK ÜNİVERSİTESİ

Popular Publications

Traces of TOGG’s social media ads in the brain: A neuromarketing study with EEG
Authors: Hayat Ayar Şentürk , Seyfullah Akkök
Published: 2025 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2025-1474143
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 857

0

1

857

Publications

Traces of TOGG’s social media ads in the brain: A neuromarketing study with EEG
Authors: Hayat Ayar Şentürk , Seyfullah Akkök
Published: 2025 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2025-1474143
FAVORITE 1 TOTAL DOWNLOAD COUNT 857

1

857

Articles published in
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Editorial Board Memberships
Yildiz Social Science Review
Yildiz Social Science Review

Reviews

Equinox Journal of Economics Business and Political Studies
Equinox Journal of Economics Business and Political Studies
İş'te Davranış Dergisi
İş'te Davranış Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.