Year 2016, Volume 13, Issue 33, Pages 258 - 275 2016-04-14

Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama

Emel KURŞUNLUOĞLU YARIMOĞLU [1] , Erhan GÜR [2]

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There are three main entry modes in the literature regarding entering international markets such as export based, contractual based, and investment based. Choice of entry mode depends on some variables such as host country, home country, macro environment elements, degree of control, and sectoral factors. The aim of this research was to understand the sectoral insights regarding international trade relations between Turkey and Balkans, and reveal the entry modes which are mostly preferred by companies in international trade between Turkey and Balkans. One Turkish company, one Albanian company, and one Kosovon company were included to the research sample in order to analyze the trade relations between Turkey and Balkans. Convenience sampling technique was used in selecting these companies which have already had trade relations. Albanian and Kosovon firms were included to the research in order to represent Balkan markets since they are the business partners of Turkish company. Structured online interview technique was used as data collection method, and two employees from each company were interviewed online. Findings showed that the most preferred entry mode between Turkey and Balkan markets is exporting. Except exporting; joint venture, franchising, and licensing agreements are preferred by Turkish and Balkan companies commonly. It was advised to Turkish and Balkan firms to pay attention to the variables in the literature which affect firms’ decisions regarding entry modes when entering a new international market.  

Giriş stratejisi, Balkan pazarları, Türkiye, Uluslararası pazarlar, Yapılandırılmış online görüşme tekniği
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Primary Language en
Journal Section Araştırma Makaleleri
Authors

Author: Emel KURŞUNLUOĞLU YARIMOĞLU

Author: Erhan GÜR

Dates

Publication Date: April 14, 2016

Bibtex @ { mkusbed208993, journal = {Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1304-429X}, address = {Mustafa Kemal University}, year = {2016}, volume = {13}, pages = {258 - 275}, doi = {}, title = {Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama}, key = {cite}, author = {KURŞUNLUOĞLU YARIMOĞLU, Emel and GÜR, Erhan} }
APA KURŞUNLUOĞLU YARIMOĞLU, E , GÜR, E . (2016). Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama. Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13 (33), 258-275. Retrieved from http://dergipark.org.tr/mkusbed/issue/19579/208993
MLA KURŞUNLUOĞLU YARIMOĞLU, E , GÜR, E . "Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama". Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13 (2016): 258-275 <http://dergipark.org.tr/mkusbed/issue/19579/208993>
Chicago KURŞUNLUOĞLU YARIMOĞLU, E , GÜR, E . "Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama". Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13 (2016): 258-275
RIS TY - JOUR T1 - Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama AU - Emel KURŞUNLUOĞLU YARIMOĞLU , Erhan GÜR Y1 - 2016 PY - 2016 N1 - DO - T2 - Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 258 EP - 275 VL - 13 IS - 33 SN - 1304-429X- M3 - UR - Y2 - 2019 ER -
EndNote %0 Mustafa Kemal University Journal of Social Sciences Institute Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama %A Emel KURŞUNLUOĞLU YARIMOĞLU , Erhan GÜR %T Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama %D 2016 %J Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1304-429X- %V 13 %N 33 %R %U
ISNAD KURŞUNLUOĞLU YARIMOĞLU, Emel , GÜR, Erhan . "Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama". Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13 / 33 (April 2016): 258-275.
AMA KURŞUNLUOĞLU YARIMOĞLU E , GÜR E . Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama. Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2016; 13(33): 258-275.
Vancouver KURŞUNLUOĞLU YARIMOĞLU E , GÜR E . Entry Mode to Western Balkans: An Implementation in Albania and Kosovo Markets / Batı Balkanlara Giriş Şekli: Arnavutluk ve Kosova Pazarlarında Bir Uygulama. Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2016; 13(33): 275-258.