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E-Satın Alma Niyeti İnternet ve Sosyal Medya Kullanımı Tarafından Pekiştiriliyor Mu? Üniversite Öğrencileri Üzerine Nicel Bir Araştırma

Yıl 2018, Cilt: 5 Sayı: 4, 143 - 162, 30.07.2018

Nahit Erdem Köker Özgür Köseoğlu Mehmet Yakın

https://doi.org/10.17680/erciyesiletisim.422394
Cited By: 4

Öz

Sosyal medyanın popülerliği arttıkça çevrimiçi alışveriş olgusuyla iç içe geçtiği
söylenebilir. Pazarlamacılar çevrimiçi satın almayı özendirmek için sosyal medyayı
tüketicinin başta reklam olmak üzere, çekiliş, yeni ürün tanıtımı, örnek ürün
dağıtımı ve indirim mesajlarına maruz kaldığı bir ortama çevirme eğilimindedirler.
Üstelik sosyal medya tüketicilerin bazen de pazarlamacıların, çevrimiçi alışverişe
yol açabilecek türden ağızdan ağıza mesajlar ürettiği ve çoğalttığı bir merkez
haline gelmiştir. Bu nedenle, söz konusu çalışma sosyal medya kullanımının
e-satın alma niyeti oluşturup oluşturmadığını anlamaya çalışmaktadır. Araştırma
kapsamında üniversite öğrencilerinin e-alışveriş niyeti algılarını ve sosyal medya
kullanım alışkanlarını ölçen bir anket uygulanmıştır. Sonuçlar, internette ve sosyal
medyada daha çok vakit geçiren ve sosyal medya hesaplarını daha sık kontrol eden
kullanıcıların daha fazla e-alışveriş niyeti geliştirdiğini göstermektedir. Bunlara
ek olarak, yeni ürün tanıtımlarını takip eden ve belirli bir markanın hayranı olan
kullanıcıların daha güçlü alışveriş niyetine sahip oldukları gözlenmiştir. Sonuçlar
aynı zamanda, internetten son bir yılda daha çok sayıda ürün/hizmet satın alanların
ve e-alışverişe daha çok para harcayanların, daha güçlü e-satın alma niyetine sahip
olduğunu göstermektedir.

Anahtar Kelimeler

Sosyal Medya Kullanımı e-Satın Alma Niyeti İnternet Kullanımı

Kaynakça

  • Ajzen, I. (1991). The Theory Of Planned Behavior. Organizational Behavior And Human Decision Processes, 50(2), 179-211.
  • Anderson, J. C. ve Gerbing, D. W. (1988). Structural Equation Modeling In Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411.
  • Bagozzi, R. P. (1981). Attitudes, İntentions, And Behavior: A Test Of Some Key Hypotheses. Journal Of Personality And Social Psychology, 41(4), 607.
  • Bagozzi, R. P., Baumgartner, J., ve Yi, Y. (1989). An Investigation Into The Role Of Intentions as Mediators of The Attitude-Behavior Relationship. Journal Of Economic Psychology, 10(1), 35-62.
  • Balakrishnan, B. K., Dahnil, M. I., ve Yi, W. J. (2014). The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.
  • Bauman, Zygmunt (1999). Çalışma, Tüketicilik ve Yeni Yoksullar, (Ü. Öktem, Çev.), Sarmal Yayınevi, İstanbul.
  • Byrne, B. M. (2013). Structural Equation Modeling With LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, And Programming. Psychology Press.
  • Celebi, S. I. (2015). How Do Motives Affect Attitudes and Behaviors Toward Internet Advertising and Facebook Advertising?. Computers in Human Behavior, 51, 312-324.
  • Chen, S. J., ve Chang, T. Z. (2003). A descriptive model of online shopping process: some empirical results. International Journal of Service Industry Management, 14(5), 556-569.
  • Chen, L.-D., Gillenson, M. L. ve Sherrell, D. L. (2002). Enticing Online Consumers: An Extended Technology Acceptance Perspective, Information & Management, 39(8), 705-719.
  • Chu, S. C., ve Kim, Y. (2011). Determinants of Consumer Engagement In Electronic Word-of-Mouth (E-wom) in Social Networking Sites. International Journal of Advertising, 30(1), 47-75.
  • Cooper, P. (1989). Comparison Between The UK And US: The Qualitative Dimension, Journal of the Marketing Research Society, 31(4), 509-520.
  • Coughlan S. (2016 ) Time Spent Online ‘Overtakes Tv’ Among Youngsters. Erişim:16.05.2018. BBC http://www.bbc.com/news/education-353996586
  • Crespo, Á. H. ve del Bosque, I. R. (2008). The Effect Of Innovativeness On The Adoption Of B2C E-Commerce: A Model Based On The Theory Of Planned Behaviour. Computers in Human Behavior, 24(6), 2830-2847.
  • Çelik, A. H. (2009). Yapısal Eşitlik Modellemesi Ve Bir Uygulama: Genişletilmiş Online Alışveriş Kabul Modeli. Yayınlanmamış Doktora Tezi.
  • Dehghani, M., ve Tumer, M. (2015). A Research on Effectiveness of Facebook Advertising on Enhancing Purchase Intention of Consumers. Computers in Human Behavior, 49, 597-600.
  • Erkan, I., ve Evans, C. (2016). The Influence of E-wom in Social Media on Consumers’ Purchase Intentions: An Extended Approach to Information Adoption. Computers in Human Behavior, 61, 47-55.
  • Ertugan, A. (2017). Using Statistical Reasoning Techniques to Describe The Relationship Between Facebook Advertising Effectiveness and Benefits Gained. Procedia Computer Science, 120, 132-139.
  • Facebook (2018) Temel Hedefleme, Erişim:16.05.2018. https://www.facebook. com/business/help/633474486707199 Facebook Newsroom Statitistics (2018) Erişim:15.05.2018. https://newsroom. fb.com/company-info/
  • Forsythe, S. M. ve Shi, B. (2003). Consumer Patronage And Risk Perceptions In Internet Shopping. Journal Of Business Research, 56(11), 867-875.
  • Gillenson, M. L. ve Sherrell, D. L. (2002). Enticing Online Consumers: An Extended Technology Acceptance Perspective. Information and Management, 39(8), 705-719.
  • Gunawan, D. D., ve Huarng, K. H. (2015). Viral Effects of Social Network And Media on Consumers’ Purchase Intention. Journal of Business Research, 68(11), 2237- 2241.
  • Hadija, Z., Barnes, S. B., ve Hair, N. (2012). Why We Ignore Social Networking Advertising. Qualitative Market Research: An International Journal, 15(1), 19-32.
  • Hudson, S., ve Thal, K. (2013). The Impact of Social Media on The Consumer Decision Process: Implications for Tourism Marketing. Journal of Travel ve Tourism Marketing, 30(1-2), 156-160.
  • Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., ve Jianzhou, Y. (2017). eWOM Source Credibility, Perceived Risk and Food Product Customer’s Information Adoption. Computers in Human Behavior, 66, 96-102.
  • Intention (2018). Merriam-Webster içinde. Erişim: 04 Nisan 2018, https://www. merriam-webster.com/dictionary/intention
  • Jöreskog, K. G. ve Sörbom, D. (1982). Recent Developments In Structural Equation Modeling. Journal Of Marketing Research, 404-416.
  • Kağıtçıbaşı, Ç., ve Üskül, A. (2006). Yeni İnsan ve İnsanlar: Sosyal Psikolojiye Giriş. İstanbul: Evrim Yayınevi.
  • Kelly, K. (1999). New Rules For The New Economy: 10 Radical Strategies For A Connected World. Newyork: Penguin.
  • King, R. A., Racherla, P., ve Bush, V. D. (2014). What We Know And Don’t Know About Online Word-of-Mouth: A Review and Synthesis of The Literature. Journal of Interactive Marketing, 28(3), 167-183.
  • Köseoğlu, Ö. (2012). Sosyal Ağ Sitesi Kullanıcılarının Motivasyonları: Facebook Üzerine Bir Araştırma. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 7(2), 58-81.
  • Köseoğlu, Ö. (2013). Bir Pazarlama İletişimi Ortamı Olarak Facebook: Reklam ve Elektronik Ağızdan Ağıza Mesajların Karşılaştırılmasına Yönelik Bir Analiz. Global Media Journal: Turkish Edition, 3(6), 74-101.
  • Leelayouthayotin, L. (2004). Factors Influencing Online Purchase Intention: The Case Of Health Food Consumers Yn Thailand. Yayınlanmamış Doktora Tezi, University Of Southern Queensland.
  • Lenhart, A., Purcell, K., Smith, A. ve Zickuhr, K. (2010). Social Media ve Mobile Internet Use among Teens and Young Adults. Millennials. Pew Internet ve American Life Project.
  • Lomax, R. G. ve Schumacker, R. E. (2004). A Beginner’s Guide To Structural Equation Modeling. Psychology Press.
  • Mangold, W. G., ve Faulds, D. J. (2009). Social Media: The New Hybrid Element of The Promotion Mix. Business Horizons, 52(4), 357-365.
  • Mikalef, P., Giannakos, M., ve Pateli, A. (2013). Shopping and Word-of-Mouth Intentions on Social Media. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 17-34.
  • Moon, J. W. ve Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information ve Management, 38(4), 217-230.
  • Morrison, D. G. (1979). Purchase Intentions And Purchase Behavior. The Journal of Marketing, 43(2), 65-74.
  • Park, E. J., ve Kim, E. Y. (2016). Factors Driving Consumer Intentions to Purchase and Word-of-Mouth of Fashion Products on Social Media Sites. Global Marketing Conference at Hong Kong. 1712-1713.
  • Pereira, H. G., de Fátima Salgueiro, M., ve Mateus, I. (2014). Say Yes to Facebook and Get Your Customers Involved! Relationships In a World of Social Networks. Business Horizons, 57(6), 695-702.
  • San Martín, H., ve Herrero, Á. (2012). Influence of The User’s Psychological Factors on The Online Purchase Intention In Rural Tourism: Integrating Innovativeness to the UTAUT Framework. Tourism Management, 33(2), 341-350.
  • Sashittal, H. C., Sriramachandramurthy, R., ve Hodis, M. (2012). Targeting College Students on Facebook? How to Stop Wasting Your Money. Business Horizons, 55(5), 495-507.
  • Shu, M., ve Scott, N. (2014). Influence of Social Media On Chinese Students’ Choice of An Overseas Study Destination: An Information Adoption Model Perspective. Journal of Travel ve Tourism Marketing, 31(2), 286-302.
  • Sorce, P., Perotti, V. ve Widrick, S. (2005). Attitude And Age Differences In Online Buying. International Journal of Retail ve Distribution Management, 33(2), 122-132.
  • Speck, P. S., ve Elliott, M. T. (1997). Predictors of Advertising Avoidance in Print And Broadcast Media. Journal of Advertising, 26(3), 61-76.
  • Suh, B. ve Han, I. (2002). Effect of Trust on Customer Acceptance of Internet Banking. Electronic Commerce Research And Applications, 1(3-4), 247-263.
  • Sweeney, J. C., Soutar, G. N., ve Mazzarol, T. (2008). Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives. European Journal of Marketing, 42(3/4), 344-364.
  • Şimşek, Ö. F. (2007). Yapısal Eşitlik Modellemesine Giriş: Temel İlkeler ve LISREL Uygulamaları. Ankara: Ekinoks.
  • Vrechopoulos, A.P., Siomkos, G.F. ve Doukindis, G.I. (2001). Internet Shopping Adoption by Greek Consumers. European Journal of Innovation Management, 4(3), 142-152.
  • Wang, F. ve Head, M. (2007). How Can The Web Help Build Customer Relationships?: An Empirical Study on E-Tailing. Information ve Management, 44(2), 115-129.
  • Wang, X., Yu, C., ve Wei, Y. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal Of İnteractive Marketing, 26(4), 198-208.
  • Windels, K., Heo, J., Jeong, Y., Porter, L., Jung, A. R., ve Wang, R. (2018). My Friend Likes This Brand: Do Ads with Social Context Attract More Attention on Social Networking Sites?. Computers in Human Behavior, 84, 420-429

Is E-Purchase Intention Reinforced by The Use of the Internet and Social Media? A Quantitative Study of University Students

Yıl 2018, Cilt: 5 Sayı: 4, 143 - 162, 30.07.2018

Nahit Erdem Köker Özgür Köseoğlu Mehmet Yakın

https://doi.org/10.17680/erciyesiletisim.422394
Cited By: 4

Öz

As social media grows in popularity, it is seemingly becoming intertwined with
online shopping. Marketers tend to turn social media into a platform through which
consumers are exposed to all kinds of promotional activities and messages primarily
advertisements but also raffle draws, new product introductions, sampling and price
reductions in order to increase online purchases. Moreover, today’s social media is
evidently the hub of e-word of mouth generated and amplified by consumers and
in some cases by marketers, which may lead to an increase in online purchases.
Therefore, this study aims to discover if the Internet and social media use encourage
growth of e-purchase intention. A large sample of university students completed
a questionnaire that assessed their e-purchase intention and their social media
use. The results indicate that the users who spend more time on the Internet and
social media, and those who check their accounts more frequently are more likely to
develop e-purchase intention. In addition to these, the users who follow new product
introductions on social media and those who are funs of a particular brand establish
a stronger e-purchase intention. The results also show that both the users who
purchased more items online and the ones who spent more money online during
the last year developed a greater e-purchase intention.

Anahtar Kelimeler

The Internet Use Social Media Use e-Purchase Intention

Kaynakça

  • Ajzen, I. (1991). The Theory Of Planned Behavior. Organizational Behavior And Human Decision Processes, 50(2), 179-211.
  • Anderson, J. C. ve Gerbing, D. W. (1988). Structural Equation Modeling In Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411.
  • Bagozzi, R. P. (1981). Attitudes, İntentions, And Behavior: A Test Of Some Key Hypotheses. Journal Of Personality And Social Psychology, 41(4), 607.
  • Bagozzi, R. P., Baumgartner, J., ve Yi, Y. (1989). An Investigation Into The Role Of Intentions as Mediators of The Attitude-Behavior Relationship. Journal Of Economic Psychology, 10(1), 35-62.
  • Balakrishnan, B. K., Dahnil, M. I., ve Yi, W. J. (2014). The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.
  • Bauman, Zygmunt (1999). Çalışma, Tüketicilik ve Yeni Yoksullar, (Ü. Öktem, Çev.), Sarmal Yayınevi, İstanbul.
  • Byrne, B. M. (2013). Structural Equation Modeling With LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, And Programming. Psychology Press.
  • Celebi, S. I. (2015). How Do Motives Affect Attitudes and Behaviors Toward Internet Advertising and Facebook Advertising?. Computers in Human Behavior, 51, 312-324.
  • Chen, S. J., ve Chang, T. Z. (2003). A descriptive model of online shopping process: some empirical results. International Journal of Service Industry Management, 14(5), 556-569.
  • Chen, L.-D., Gillenson, M. L. ve Sherrell, D. L. (2002). Enticing Online Consumers: An Extended Technology Acceptance Perspective, Information & Management, 39(8), 705-719.
  • Chu, S. C., ve Kim, Y. (2011). Determinants of Consumer Engagement In Electronic Word-of-Mouth (E-wom) in Social Networking Sites. International Journal of Advertising, 30(1), 47-75.
  • Cooper, P. (1989). Comparison Between The UK And US: The Qualitative Dimension, Journal of the Marketing Research Society, 31(4), 509-520.
  • Coughlan S. (2016 ) Time Spent Online ‘Overtakes Tv’ Among Youngsters. Erişim:16.05.2018. BBC http://www.bbc.com/news/education-353996586
  • Crespo, Á. H. ve del Bosque, I. R. (2008). The Effect Of Innovativeness On The Adoption Of B2C E-Commerce: A Model Based On The Theory Of Planned Behaviour. Computers in Human Behavior, 24(6), 2830-2847.
  • Çelik, A. H. (2009). Yapısal Eşitlik Modellemesi Ve Bir Uygulama: Genişletilmiş Online Alışveriş Kabul Modeli. Yayınlanmamış Doktora Tezi.
  • Dehghani, M., ve Tumer, M. (2015). A Research on Effectiveness of Facebook Advertising on Enhancing Purchase Intention of Consumers. Computers in Human Behavior, 49, 597-600.
  • Erkan, I., ve Evans, C. (2016). The Influence of E-wom in Social Media on Consumers’ Purchase Intentions: An Extended Approach to Information Adoption. Computers in Human Behavior, 61, 47-55.
  • Ertugan, A. (2017). Using Statistical Reasoning Techniques to Describe The Relationship Between Facebook Advertising Effectiveness and Benefits Gained. Procedia Computer Science, 120, 132-139.
  • Facebook (2018) Temel Hedefleme, Erişim:16.05.2018. https://www.facebook. com/business/help/633474486707199 Facebook Newsroom Statitistics (2018) Erişim:15.05.2018. https://newsroom. fb.com/company-info/
  • Forsythe, S. M. ve Shi, B. (2003). Consumer Patronage And Risk Perceptions In Internet Shopping. Journal Of Business Research, 56(11), 867-875.
  • Gillenson, M. L. ve Sherrell, D. L. (2002). Enticing Online Consumers: An Extended Technology Acceptance Perspective. Information and Management, 39(8), 705-719.
  • Gunawan, D. D., ve Huarng, K. H. (2015). Viral Effects of Social Network And Media on Consumers’ Purchase Intention. Journal of Business Research, 68(11), 2237- 2241.
  • Hadija, Z., Barnes, S. B., ve Hair, N. (2012). Why We Ignore Social Networking Advertising. Qualitative Market Research: An International Journal, 15(1), 19-32.
  • Hudson, S., ve Thal, K. (2013). The Impact of Social Media on The Consumer Decision Process: Implications for Tourism Marketing. Journal of Travel ve Tourism Marketing, 30(1-2), 156-160.
  • Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., ve Jianzhou, Y. (2017). eWOM Source Credibility, Perceived Risk and Food Product Customer’s Information Adoption. Computers in Human Behavior, 66, 96-102.
  • Intention (2018). Merriam-Webster içinde. Erişim: 04 Nisan 2018, https://www. merriam-webster.com/dictionary/intention
  • Jöreskog, K. G. ve Sörbom, D. (1982). Recent Developments In Structural Equation Modeling. Journal Of Marketing Research, 404-416.
  • Kağıtçıbaşı, Ç., ve Üskül, A. (2006). Yeni İnsan ve İnsanlar: Sosyal Psikolojiye Giriş. İstanbul: Evrim Yayınevi.
  • Kelly, K. (1999). New Rules For The New Economy: 10 Radical Strategies For A Connected World. Newyork: Penguin.
  • King, R. A., Racherla, P., ve Bush, V. D. (2014). What We Know And Don’t Know About Online Word-of-Mouth: A Review and Synthesis of The Literature. Journal of Interactive Marketing, 28(3), 167-183.
  • Köseoğlu, Ö. (2012). Sosyal Ağ Sitesi Kullanıcılarının Motivasyonları: Facebook Üzerine Bir Araştırma. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 7(2), 58-81.
  • Köseoğlu, Ö. (2013). Bir Pazarlama İletişimi Ortamı Olarak Facebook: Reklam ve Elektronik Ağızdan Ağıza Mesajların Karşılaştırılmasına Yönelik Bir Analiz. Global Media Journal: Turkish Edition, 3(6), 74-101.
  • Leelayouthayotin, L. (2004). Factors Influencing Online Purchase Intention: The Case Of Health Food Consumers Yn Thailand. Yayınlanmamış Doktora Tezi, University Of Southern Queensland.
  • Lenhart, A., Purcell, K., Smith, A. ve Zickuhr, K. (2010). Social Media ve Mobile Internet Use among Teens and Young Adults. Millennials. Pew Internet ve American Life Project.
  • Lomax, R. G. ve Schumacker, R. E. (2004). A Beginner’s Guide To Structural Equation Modeling. Psychology Press.
  • Mangold, W. G., ve Faulds, D. J. (2009). Social Media: The New Hybrid Element of The Promotion Mix. Business Horizons, 52(4), 357-365.
  • Mikalef, P., Giannakos, M., ve Pateli, A. (2013). Shopping and Word-of-Mouth Intentions on Social Media. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 17-34.
  • Moon, J. W. ve Kim, Y. G. (2001). Extending the TAM for a World-Wide-Web context. Information ve Management, 38(4), 217-230.
  • Morrison, D. G. (1979). Purchase Intentions And Purchase Behavior. The Journal of Marketing, 43(2), 65-74.
  • Park, E. J., ve Kim, E. Y. (2016). Factors Driving Consumer Intentions to Purchase and Word-of-Mouth of Fashion Products on Social Media Sites. Global Marketing Conference at Hong Kong. 1712-1713.
  • Pereira, H. G., de Fátima Salgueiro, M., ve Mateus, I. (2014). Say Yes to Facebook and Get Your Customers Involved! Relationships In a World of Social Networks. Business Horizons, 57(6), 695-702.
  • San Martín, H., ve Herrero, Á. (2012). Influence of The User’s Psychological Factors on The Online Purchase Intention In Rural Tourism: Integrating Innovativeness to the UTAUT Framework. Tourism Management, 33(2), 341-350.
  • Sashittal, H. C., Sriramachandramurthy, R., ve Hodis, M. (2012). Targeting College Students on Facebook? How to Stop Wasting Your Money. Business Horizons, 55(5), 495-507.
  • Shu, M., ve Scott, N. (2014). Influence of Social Media On Chinese Students’ Choice of An Overseas Study Destination: An Information Adoption Model Perspective. Journal of Travel ve Tourism Marketing, 31(2), 286-302.
  • Sorce, P., Perotti, V. ve Widrick, S. (2005). Attitude And Age Differences In Online Buying. International Journal of Retail ve Distribution Management, 33(2), 122-132.
  • Speck, P. S., ve Elliott, M. T. (1997). Predictors of Advertising Avoidance in Print And Broadcast Media. Journal of Advertising, 26(3), 61-76.
  • Suh, B. ve Han, I. (2002). Effect of Trust on Customer Acceptance of Internet Banking. Electronic Commerce Research And Applications, 1(3-4), 247-263.
  • Sweeney, J. C., Soutar, G. N., ve Mazzarol, T. (2008). Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives. European Journal of Marketing, 42(3/4), 344-364.
  • Şimşek, Ö. F. (2007). Yapısal Eşitlik Modellemesine Giriş: Temel İlkeler ve LISREL Uygulamaları. Ankara: Ekinoks.
  • Vrechopoulos, A.P., Siomkos, G.F. ve Doukindis, G.I. (2001). Internet Shopping Adoption by Greek Consumers. European Journal of Innovation Management, 4(3), 142-152.
  • Wang, F. ve Head, M. (2007). How Can The Web Help Build Customer Relationships?: An Empirical Study on E-Tailing. Information ve Management, 44(2), 115-129.
  • Wang, X., Yu, C., ve Wei, Y. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal Of İnteractive Marketing, 26(4), 198-208.
  • Windels, K., Heo, J., Jeong, Y., Porter, L., Jung, A. R., ve Wang, R. (2018). My Friend Likes This Brand: Do Ads with Social Context Attract More Attention on Social Networking Sites?. Computers in Human Behavior, 84, 420-429
Toplam 53 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Türkçe Araştırma Makaleleri
Yazarlar

Nahit Erdem Köker

Özgür Köseoğlu

Mehmet Yakın

Yayımlanma Tarihi 30 Temmuz 2018
Gönderilme Tarihi 9 Mayıs 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 5 Sayı: 4

Kaynak Göster

APA Köker, N. E., Köseoğlu, Ö., & Yakın, M. (2018). E-Satın Alma Niyeti İnternet ve Sosyal Medya Kullanımı Tarafından Pekiştiriliyor Mu? Üniversite Öğrencileri Üzerine Nicel Bir Araştırma. Erciyes İletişim Dergisi, 5(4), 143-162. https://doi.org/10.17680/erciyesiletisim.422394

Cited By

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R&S - Research Studies Anatolia Journal
https://doi.org/10.33723/rs.1315001
Gençlerin Teknoloji Kabulünün ve Web Sitesi Tasarımının Online Alışveriş Deneyimi Üzerindeki Etkisi
Gençlik Araştırmaları Dergisi
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SANAL MAĞAZA ATMOSFERİ UNSURLARI VE INSTAGRAM MAĞAZA ATMOSFERİ UNSURLARININ KARŞILAŞTIRILMASI INSTAGRAM MAĞAZA ATMOSFERİ UNSURLARINI BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
19 Mayıs Sosyal Bilimler Dergisi
https://doi.org/10.52835/19maysbd.947726
Tüketicilerin Satın Alma Tarzlarının Mobil Satın Alma Niyetine Etkisinde Sosyal Medya Reklamlarının Aracılık Rolü
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Volkan ÖNGEL
https://doi.org/10.20990/kilisiibfakademik.869536
 Kapak Resmi İndir
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