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CORPORATE REPUTATION THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY FOR OPERATIONS EMPLOYEES OF ENTERPRISES IN TURKEY / Türkiye’de, İşletmelerin Çalışanlarına Yönelik Kurumsal Sosyal Sorumluluk Faaliyetlerinin Kurumsal İtibara Etkisi

Yıl 2020, Cilt: 4 Sayı: 2, 393 - 408, 30.10.2020

Yalçin Yalman Kemalettin Çonkar

https://doi.org/10.29216/ueip.783212
Cited By: 1

Öz

Corporate social responsibility (CSR) is the obligations that an enterprise thinks it should fulfill for the society. Corporate reputation, on the other hand, is the sum of the perceptions of the stakeholders that reflect their feelings and thoughts about the business, which they create in their minds over time by comparing them with their competitors, explaining the general situation of the organization. The main subject of the research, according to the founders and managers in Turkey, the corporate social responsibility activities for the employees of the company are the effects of corporate reputation. In order to measure the effects of corporate reputation of corporate social responsibility activities in the study, competitiveness in Turkey with high or borderline and export amount within the first ten sectors in terms of, it is made an analysis on the companies carry out their activities in six different areas. In Turkey, the number of employees and managers over ten and co-founder of the company who directed the survey questions evaluated in SPSS 23 software package, correlation and regression analysis were performed. As a result of the study, it was determined that there is a positive and significant relationship between the corporate social responsibility activities towards the employees of the enterprises and the corporate reputation of the enterprises according to the estimates of the founders and managers of the companies.

Anahtar Kelimeler

Corporate Social Responsibility Corporate Reputation Business Stakeholders Employees Founders and Managers

Kaynakça

  • Abratt, R. ve Kleyn, N. (2012). Corporate Identity, Corporate Branding And Corporate Reputations: Reconciliation And İntegration. European Journal of Marketing, 46(7-8), 1048-1063.
  • Aktan, C.C. (Ed.). (2007). Kurumsal Sosyal Sorumluluk, İşletmeler ve Sosyal Sorumluluk. İstanbul: İgiad Yayınları.
  • Ali, I., Khan, S., Rehman, I. (2013). How Corporate Social Responsibility and Corporate Reputation Influence Employee Engagement? Transformations in Business & Economics, 12(1A,28A), 354-364.
  • Argüden, Y. (2002). Kurumsal Sosyal Sorumluluk. İstanbul: İstanbul: Rota Yayın Yapım.
  • Ashforth, B. ve Mael, F. (1996). Organizational Identity and Strategy as a Context for the Individual. Advances in Strategic Management, 13, 17-62.
  • Backhaus, K. Stone, B. ve Heiner, K. (2002). Exploring The Relationship Between Corporate Social Performance And Employer Attractiveness. Business & Society, 41(3), 292-318
  • Battal, F. ve Karabey, C.N. (2020). Kurumsal Sosyal Sorumluluk, Kurumsal İtibar, Profesyonel Etik Standartlar ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişkiler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 34(2), 603-629.
  • Bowd, R. ve Bowd, L. (2002). Assessing a Financial Value for a Corporate Entity’s Reputation; A Propoesd Formula. Manchester Metropolitan University Business School Working Paper Series.
  • Brady, A.K. (2002). Prolifing Corparate Imagery: A Sustainability Perspective. University of Cambridge- Judge Business School; Mott MacDonald Group, April.
  • Brady, A.K. (2005). The Seven Elements of Reputation Manegement. Corporate Responsibility Management, 1(5), 13.
  • Brammer, S. Millington, A. ve Rayton, B. (2007). The Contribution of Corporate Social Responsibility to Organisational Commitment. International Journal of Human Resource Management, 18(10), 1701-19.
  • Brammer, S.J. Pavelin, S. (2006), Corporate Reputation And Social Performance: The İmportance Of Fit. Journal of Management Studies, 43(3), 435-455.
  • Budd, J. F. (1994). How to Manage Corporate Reputations. Public Relations Quarterly, 39(4), 11–15.
  • Carlisle, Y. ve Faulkner, D. (2005). The Strategy Of Reputation. Strategic Change, 14(8), 413-422.
  • Carroll, A.B. (1979). A Three Dimensional Conceptual Model Of Corporate Social Performance. Academy of Management Review, 4, 497-505.
  • Carroll, A.B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, July-August 1991, 39-48.
  • Caruana, A., Ramasashan, B. ve Krentler, K. A. (2004). Corporate Reputation, Customer Satisfaction, and Customer Loyalty: What Is The Relationship? İn. H. E. Spotts (Eds.). Proceeding Developments in Marketing Science, 27, 301-321.
  • Clarkson, M.B.E. (1995). A Stakeholder Framework For Analyzing And Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92-117.
  • Cravens, K. Oliver, E. ve Ramamoorti, S. (2003). The Reputation Index: Measuring and Managing Corporate Reputation. European Management Journal, 21(2), 201-12
  • Curran, M. (2005). Assessing the Rate of Return of the Adoption of Corporate Social Responsibility Initiatives. University of Edinburgh.
  • Danubianu, M. ve Teodorescu, C. (2017). Impact of corporate social responsibility on sustainable enterprise development. Journal of Contemporary Issues in Economics and Business, 11(1), 129–139. doi: 10.1515/pesd-2017-0012
  • Dowling, G.R. (2004). Corporate Reputations: Should You Compete On Yours?”. California Management Review, 46(3), 19-36.
  • Dutton, J.E., Dukerich, J.M. ve Harquail, C.V. (1994). Organization Images And Member Identification. Administrative Science Quarterly, 39(2), 239-263.
  • Fombrun, C.J. (1996). Reputation: Realizing Value from the Corporate Image. Boston: Massachusett: Harvard Business School Pres.
  • Fombrun, C.J. ve Riel, C.B.M. Van (2004). Fame and Fortune: How Successful Companies Build Winning Reputations. Pearson Education, Upper Saddle River, NJ.
  • Fombrun, C.J., Gardberg, N.A. ve Sever, J.M. (2000). The Reputation Quotient: a Multi-Stakeholder Measure of Corporate Reputation. Journal of Brand Management, 7(4), 241-255.
  • Foreman, J. ve Argenti, P. A. (2005). How Corporate Communication İnfluences Strategy İmplementation, Reputation And The Corporate Brand: An Exploratory Qualitative Study. Corporate Reputation Review, 8(3), 245-264.
  • Friedman, M. (1962). Capitalism and Freedom. Chicago: The University of Chicago Press.
  • Gallego-Álvarez, I., Prado-Lorenzo, J., Rodríguez-Domínguez, L. ve García-Sánchez, I. (2010). Are Social And Environmental Practices A Marketing Tool? Empirical Evidence For The Biggest European Companies. Management Decision, 48(10), 1440-1455.
  • Garriga, E. ve Melé, D. (2004). Corporate Social Responsibility Theories: Mapping The Territory. Journal of Business Ethics, 53(1-2): 51-71.
  • Gatewood, R. Gowan, M. ve Lautenschlager, G. (1993). Corporate Image, Recruitment Image and Initial Job Choice Decisions. Academy of Management Journal, 36(2), 414-27.
  • Gotsi, M. ve Wilson, A. M. (2001). Corporate Reputation: Seeking a Definition”, Journal of Corpor ate Reputations, 6(1), 24-30.
  • Hartmann M. (2011). Corporate Social Responsibility In The Food Sector. European Review of Agricultural Economics, 38 (3): 297-324.
  • Jones, P., Comfort, D., Hillier, D. ve Eastwood, I. (2005). Corporate Social Responsibility: A case study of the UK’s leading food retailers. British Food Journal, 107(6), 423-435.
  • Kadıbeşegil, S. (2006). İtibar Yönetimi 2.Baskı. İstanbul: Media Cat Yayınları.
  • Kılınç, İ. (2018). Kurumsal İtibar Açısından Sosyal Sorumluluk Uygulamaları: Türkiye’deki Çevreci Sivil Toplum Örgütleri Üzerine Bir Araştırma. İletişim Kuram ve Araştırma Dergisi, 47,229-261.
  • Kudlak, R., Szöcs, I., Krumay, B. ve Martinuzzi, A. (2018). The future of CSR-Selected findings from a Europe-wide Delphi study. Journal of Cleaner Production, 183, 282–291. doi: 10.1016/j.jclepro.2018.02.119.
  • Lancaster, I. (2004). Flavour of the Month is Here to Stay as CSR Takes Firm Hold In PR. Media Asia, 1-3
  • Lewis, S. (2001). Measuring Corporate Reputation. Corporate Communications, 6(1), 31-5.
  • Li, J., Sun, X. ve Li, G. (2018). Relationships Among Green Brand, Brand Equity And Firm Performance: Empirical Evidence From China. Transformations in Business and Economics, 17(3), 221–236.
  • Lorena, A. (2018). The Relation Between Corporate Social Responsibility and Bank Reputation: A Review and Roadmap. European Journal of Economics and Business Studies, 4(2), 7-21.
  • Lu, J., Ren, L., Lin, W., He, Y. ve Streimikis, J. (2019). Policies To Promote Corporate Social Responsibility (CSR) and Assessment Of CSR İmpacts. E+M. Ekonomie a Management, 22(1), 82–98. doi: 10.15240/tul/001/2019-1-006
  • Maldonado-Guzman, G., Pinzón-Castro, S.Y. ve Leana-Morales, C. (2017). Corporate Social Responsibility, Brand Image and Firm Reputation In Mexican Small Business. Journal of Management and Sustainability, 7(3), 38-47.
  • McWilliams, A. ve Siegel, D. (2001). Corporate Social Responsibility: A Theory of The Firm Perspective. Academy of Management Review, 26 (1): 117-127.
  • Mishalisin, M.D. ve Smith, R.D. (1997). Startegic Planing Source. International Journal of Organizational Analisis, 5(4), 111.
  • Moir, L. (2001). What Do We Mean by Corporate Social Responsibility?. Corporate Governance, 1(2), 16-22.
  • Moore G. (2003). Hives and Horseshoes, Mintzberg or MacIntyre: What Future for Corporate Social Responsibility? BusinessEthics: A European Review, 12 (1), 41-53.
  • Neville, B.A., Bell, S.J. ve Mengüç, B. (2005). Corporate Reputation, Stakeholders and The Social Performance-Financial Performance Relationship. European Journal of Marketing, 39(9-10), 1184-1198.
  • ORAN (Orta Anadolu Kalkınma Ajansı), (2015). TR72 Bölgesinde Öne Çıkan Sektörler, Kayseri.
  • Peterson, D. (2004). The Relationship between Perceptions of Corporate Citizenship and Organisational Commitment. Business & Society, 43(3), 296-319.
  • Pfau, M. Haigh, M. Sims, J. ve Wigley, S. (2008). The Influence of Corporate Social Responsibility Campaigns on Public Opinion. Corporate Reputation Review, 11(2), 54-145.
  • Post, J.E., Frederick, W.C., Lawrence, A.T. ve Weber, J. (1996). Business and Society: Corporate Strategy, Public Policy, Ethics (8 ed). New York: McGraw-Hill.
  • Quazi, A. ve Brien, D. O. (2000). An Empirical Test of a Cross-national Model of Corporate Social Responsibility. Journal of Business Ethics, 25(1), 33–51.
  • Roberts, P. W. ve Dowling, G. (2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12), 1077-1093.
  • Sarı Aytekin, S., Sis Atabay, E., Okan, T. ve Aytekin, E.S. (2019). Türk Şirketlerinin Kurumsal Sosyal Sorumluluk Söylemlerinin Kurumsal İtibarları Üzerindeki Etkisi: Brand Finance-100 Şirketleri Örneği. Uluslararası Ekonomi ve Yenilik Dergisi, 5 (2), 197-211.
  • Saxton, M. K. (1998). Where Do Corporate Reputations Come From?. Corporate Reputation Review, 1(4), 393-399.
  • Schnietz, K. ve Epstein, M. (2005). Exploring the Financial Value of a Reputation for Corporate Social Responsibility during a Crisis. Corporate Reputation Review, 7(4), 327- 45.
  • Siltaoja, M.E. (2006). Value priorities as combining core factors between CSR and reputation – a qualitative study”. Journal of Business Ethics, 68(1), 91-111.
  • Stuart, H. (2002). Employee Identification with The Corporate Identity. International Studies of Management and Organization, 32(3), 28-44.
  • Suaini, O., Faizah, D. ve Roshayani, A. (2011). The Influence of Coercive Isomorphism on Corporate Social Responsibility Reporting and Reputation. Social Responsibility Journal, 7(1), 119-135.
  • Tansala, T. B. (2005). Yükselen Değer: Kurumsal İtibar. Marketing Türkiye, Yıl:3 Sayı: 71, 30.
  • URL-1, https://www.unido.org/our-focus/advancing-economic-competitiveness /competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr, 21.11.2019
  • Ülgen, H. ve Mirze, K. (2007). İşletmelerde Stratejik Yönetim. İstanbul: Arıkan Basım Yayım.

TÜRKİYE’DE, İŞLETMELERİN ÇALIŞANLARINA YÖNELİK KURUMSAL SOSYAL SORUMLULUK FAALİYETLERİNİN KURUMSAL İTİBARA ETKİSİ / Corporate Reputation The Effect Of Corporate Social Responsibility For Operations Employees Of Enterprises In Turkey

Yıl 2020, Cilt: 4 Sayı: 2, 393 - 408, 30.10.2020

Yalçin Yalman Kemalettin Çonkar

https://doi.org/10.29216/ueip.783212
Cited By: 1

Öz

Kurumsal sosyal sorumluluk (KSS) kısaca, bir işletmenin toplum için yerine getirmesi gerektiğini düşündüğü yükümlülükleridir. Kurumsal itibar ise paydaşlarının işletme hakkındaki duygu ve düşüncelerini yansıtan, rakipleri ile de karşılaştırmak suretiyle zaman içerisinde zihinlerinde oluşturdukları, organizasyonun genel durumunu açıklayan algılarının toplamıdır. Araştırmanın temel konusu, kurucu ve yöneticiler açısından Türkiye’deki işletmelerin çalışanlarına yönelik kurumsal sosyal sorumluluk faaliyetlerinin kurumsal itibara etkisidir. Çalışmada kurumsal sosyal sorumluluk faaliyetlerinin kurumsal itibara etkisinin ölçülebilmesi amacıyla, Türkiye’de rekabet gücü yüksek veya sınırda olan ve ihracat tutarı bakımından ilk on sektör içinde yer alan, altı farklı alanda faaliyetlerini yürüten firmalar üzerine bir uygulama yapılmıştır. Türkiye genelinde, çalışan sayısı on ve üzerinde olan işletmelerin kurucu ve yöneticilerine yöneltilen anket soruları SPSS 23 paket programında değerlendirilmiş, korelasyon ve regresyon analizleri yapılmıştır. Çalışmanın sonucunda, işletme kurucusu ve yöneticilerinin tahminlerine göre işletmelerin çalışanlarına dönük kurumsal sosyal sorumluluk faaliyetleri ile işletmelerin kurumsal itibarları arasında pozitif yönlü ve anlamlı bir ilişki olduğu belirlenmiştir.

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk Kurumsal İtibar İşletme Paydaşları Çalışanlar Kurucu ve Yöneticiler

Kaynakça

  • Abratt, R. ve Kleyn, N. (2012). Corporate Identity, Corporate Branding And Corporate Reputations: Reconciliation And İntegration. European Journal of Marketing, 46(7-8), 1048-1063.
  • Aktan, C.C. (Ed.). (2007). Kurumsal Sosyal Sorumluluk, İşletmeler ve Sosyal Sorumluluk. İstanbul: İgiad Yayınları.
  • Ali, I., Khan, S., Rehman, I. (2013). How Corporate Social Responsibility and Corporate Reputation Influence Employee Engagement? Transformations in Business & Economics, 12(1A,28A), 354-364.
  • Argüden, Y. (2002). Kurumsal Sosyal Sorumluluk. İstanbul: İstanbul: Rota Yayın Yapım.
  • Ashforth, B. ve Mael, F. (1996). Organizational Identity and Strategy as a Context for the Individual. Advances in Strategic Management, 13, 17-62.
  • Backhaus, K. Stone, B. ve Heiner, K. (2002). Exploring The Relationship Between Corporate Social Performance And Employer Attractiveness. Business & Society, 41(3), 292-318
  • Battal, F. ve Karabey, C.N. (2020). Kurumsal Sosyal Sorumluluk, Kurumsal İtibar, Profesyonel Etik Standartlar ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişkiler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 34(2), 603-629.
  • Bowd, R. ve Bowd, L. (2002). Assessing a Financial Value for a Corporate Entity’s Reputation; A Propoesd Formula. Manchester Metropolitan University Business School Working Paper Series.
  • Brady, A.K. (2002). Prolifing Corparate Imagery: A Sustainability Perspective. University of Cambridge- Judge Business School; Mott MacDonald Group, April.
  • Brady, A.K. (2005). The Seven Elements of Reputation Manegement. Corporate Responsibility Management, 1(5), 13.
  • Brammer, S. Millington, A. ve Rayton, B. (2007). The Contribution of Corporate Social Responsibility to Organisational Commitment. International Journal of Human Resource Management, 18(10), 1701-19.
  • Brammer, S.J. Pavelin, S. (2006), Corporate Reputation And Social Performance: The İmportance Of Fit. Journal of Management Studies, 43(3), 435-455.
  • Budd, J. F. (1994). How to Manage Corporate Reputations. Public Relations Quarterly, 39(4), 11–15.
  • Carlisle, Y. ve Faulkner, D. (2005). The Strategy Of Reputation. Strategic Change, 14(8), 413-422.
  • Carroll, A.B. (1979). A Three Dimensional Conceptual Model Of Corporate Social Performance. Academy of Management Review, 4, 497-505.
  • Carroll, A.B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, July-August 1991, 39-48.
  • Caruana, A., Ramasashan, B. ve Krentler, K. A. (2004). Corporate Reputation, Customer Satisfaction, and Customer Loyalty: What Is The Relationship? İn. H. E. Spotts (Eds.). Proceeding Developments in Marketing Science, 27, 301-321.
  • Clarkson, M.B.E. (1995). A Stakeholder Framework For Analyzing And Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92-117.
  • Cravens, K. Oliver, E. ve Ramamoorti, S. (2003). The Reputation Index: Measuring and Managing Corporate Reputation. European Management Journal, 21(2), 201-12
  • Curran, M. (2005). Assessing the Rate of Return of the Adoption of Corporate Social Responsibility Initiatives. University of Edinburgh.
  • Danubianu, M. ve Teodorescu, C. (2017). Impact of corporate social responsibility on sustainable enterprise development. Journal of Contemporary Issues in Economics and Business, 11(1), 129–139. doi: 10.1515/pesd-2017-0012
  • Dowling, G.R. (2004). Corporate Reputations: Should You Compete On Yours?”. California Management Review, 46(3), 19-36.
  • Dutton, J.E., Dukerich, J.M. ve Harquail, C.V. (1994). Organization Images And Member Identification. Administrative Science Quarterly, 39(2), 239-263.
  • Fombrun, C.J. (1996). Reputation: Realizing Value from the Corporate Image. Boston: Massachusett: Harvard Business School Pres.
  • Fombrun, C.J. ve Riel, C.B.M. Van (2004). Fame and Fortune: How Successful Companies Build Winning Reputations. Pearson Education, Upper Saddle River, NJ.
  • Fombrun, C.J., Gardberg, N.A. ve Sever, J.M. (2000). The Reputation Quotient: a Multi-Stakeholder Measure of Corporate Reputation. Journal of Brand Management, 7(4), 241-255.
  • Foreman, J. ve Argenti, P. A. (2005). How Corporate Communication İnfluences Strategy İmplementation, Reputation And The Corporate Brand: An Exploratory Qualitative Study. Corporate Reputation Review, 8(3), 245-264.
  • Friedman, M. (1962). Capitalism and Freedom. Chicago: The University of Chicago Press.
  • Gallego-Álvarez, I., Prado-Lorenzo, J., Rodríguez-Domínguez, L. ve García-Sánchez, I. (2010). Are Social And Environmental Practices A Marketing Tool? Empirical Evidence For The Biggest European Companies. Management Decision, 48(10), 1440-1455.
  • Garriga, E. ve Melé, D. (2004). Corporate Social Responsibility Theories: Mapping The Territory. Journal of Business Ethics, 53(1-2): 51-71.
  • Gatewood, R. Gowan, M. ve Lautenschlager, G. (1993). Corporate Image, Recruitment Image and Initial Job Choice Decisions. Academy of Management Journal, 36(2), 414-27.
  • Gotsi, M. ve Wilson, A. M. (2001). Corporate Reputation: Seeking a Definition”, Journal of Corpor ate Reputations, 6(1), 24-30.
  • Hartmann M. (2011). Corporate Social Responsibility In The Food Sector. European Review of Agricultural Economics, 38 (3): 297-324.
  • Jones, P., Comfort, D., Hillier, D. ve Eastwood, I. (2005). Corporate Social Responsibility: A case study of the UK’s leading food retailers. British Food Journal, 107(6), 423-435.
  • Kadıbeşegil, S. (2006). İtibar Yönetimi 2.Baskı. İstanbul: Media Cat Yayınları.
  • Kılınç, İ. (2018). Kurumsal İtibar Açısından Sosyal Sorumluluk Uygulamaları: Türkiye’deki Çevreci Sivil Toplum Örgütleri Üzerine Bir Araştırma. İletişim Kuram ve Araştırma Dergisi, 47,229-261.
  • Kudlak, R., Szöcs, I., Krumay, B. ve Martinuzzi, A. (2018). The future of CSR-Selected findings from a Europe-wide Delphi study. Journal of Cleaner Production, 183, 282–291. doi: 10.1016/j.jclepro.2018.02.119.
  • Lancaster, I. (2004). Flavour of the Month is Here to Stay as CSR Takes Firm Hold In PR. Media Asia, 1-3
  • Lewis, S. (2001). Measuring Corporate Reputation. Corporate Communications, 6(1), 31-5.
  • Li, J., Sun, X. ve Li, G. (2018). Relationships Among Green Brand, Brand Equity And Firm Performance: Empirical Evidence From China. Transformations in Business and Economics, 17(3), 221–236.
  • Lorena, A. (2018). The Relation Between Corporate Social Responsibility and Bank Reputation: A Review and Roadmap. European Journal of Economics and Business Studies, 4(2), 7-21.
  • Lu, J., Ren, L., Lin, W., He, Y. ve Streimikis, J. (2019). Policies To Promote Corporate Social Responsibility (CSR) and Assessment Of CSR İmpacts. E+M. Ekonomie a Management, 22(1), 82–98. doi: 10.15240/tul/001/2019-1-006
  • Maldonado-Guzman, G., Pinzón-Castro, S.Y. ve Leana-Morales, C. (2017). Corporate Social Responsibility, Brand Image and Firm Reputation In Mexican Small Business. Journal of Management and Sustainability, 7(3), 38-47.
  • McWilliams, A. ve Siegel, D. (2001). Corporate Social Responsibility: A Theory of The Firm Perspective. Academy of Management Review, 26 (1): 117-127.
  • Mishalisin, M.D. ve Smith, R.D. (1997). Startegic Planing Source. International Journal of Organizational Analisis, 5(4), 111.
  • Moir, L. (2001). What Do We Mean by Corporate Social Responsibility?. Corporate Governance, 1(2), 16-22.
  • Moore G. (2003). Hives and Horseshoes, Mintzberg or MacIntyre: What Future for Corporate Social Responsibility? BusinessEthics: A European Review, 12 (1), 41-53.
  • Neville, B.A., Bell, S.J. ve Mengüç, B. (2005). Corporate Reputation, Stakeholders and The Social Performance-Financial Performance Relationship. European Journal of Marketing, 39(9-10), 1184-1198.
  • ORAN (Orta Anadolu Kalkınma Ajansı), (2015). TR72 Bölgesinde Öne Çıkan Sektörler, Kayseri.
  • Peterson, D. (2004). The Relationship between Perceptions of Corporate Citizenship and Organisational Commitment. Business & Society, 43(3), 296-319.
  • Pfau, M. Haigh, M. Sims, J. ve Wigley, S. (2008). The Influence of Corporate Social Responsibility Campaigns on Public Opinion. Corporate Reputation Review, 11(2), 54-145.
  • Post, J.E., Frederick, W.C., Lawrence, A.T. ve Weber, J. (1996). Business and Society: Corporate Strategy, Public Policy, Ethics (8 ed). New York: McGraw-Hill.
  • Quazi, A. ve Brien, D. O. (2000). An Empirical Test of a Cross-national Model of Corporate Social Responsibility. Journal of Business Ethics, 25(1), 33–51.
  • Roberts, P. W. ve Dowling, G. (2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12), 1077-1093.
  • Sarı Aytekin, S., Sis Atabay, E., Okan, T. ve Aytekin, E.S. (2019). Türk Şirketlerinin Kurumsal Sosyal Sorumluluk Söylemlerinin Kurumsal İtibarları Üzerindeki Etkisi: Brand Finance-100 Şirketleri Örneği. Uluslararası Ekonomi ve Yenilik Dergisi, 5 (2), 197-211.
  • Saxton, M. K. (1998). Where Do Corporate Reputations Come From?. Corporate Reputation Review, 1(4), 393-399.
  • Schnietz, K. ve Epstein, M. (2005). Exploring the Financial Value of a Reputation for Corporate Social Responsibility during a Crisis. Corporate Reputation Review, 7(4), 327- 45.
  • Siltaoja, M.E. (2006). Value priorities as combining core factors between CSR and reputation – a qualitative study”. Journal of Business Ethics, 68(1), 91-111.
  • Stuart, H. (2002). Employee Identification with The Corporate Identity. International Studies of Management and Organization, 32(3), 28-44.
  • Suaini, O., Faizah, D. ve Roshayani, A. (2011). The Influence of Coercive Isomorphism on Corporate Social Responsibility Reporting and Reputation. Social Responsibility Journal, 7(1), 119-135.
  • Tansala, T. B. (2005). Yükselen Değer: Kurumsal İtibar. Marketing Türkiye, Yıl:3 Sayı: 71, 30.
  • URL-1, https://www.unido.org/our-focus/advancing-economic-competitiveness /competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr, 21.11.2019
  • Ülgen, H. ve Mirze, K. (2007). İşletmelerde Stratejik Yönetim. İstanbul: Arıkan Basım Yayım.
Toplam 63 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm ARAŞTIRMA MAKALELERİ
Yazarlar

Yalçin Yalman 0000-0002-4340-7068

Kemalettin Çonkar

Yayımlanma Tarihi 30 Ekim 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 4 Sayı: 2

Kaynak Göster

APA Yalman, Y., & Çonkar, K. (2020). TÜRKİYE’DE, İŞLETMELERİN ÇALIŞANLARINA YÖNELİK KURUMSAL SOSYAL SORUMLULUK FAALİYETLERİNİN KURUMSAL İTİBARA ETKİSİ / Corporate Reputation The Effect Of Corporate Social Responsibility For Operations Employees Of Enterprises In Turkey. Uluslararası Ekonomi İşletme Ve Politika Dergisi, 4(2), 393-408. https://doi.org/10.29216/ueip.783212

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https://doi.org/10.15869/itobiad.955419
 Kapak Resmi İndir

Uluslararası Ekonomi, İşletme ve Politika Dergisi

Recep Tayyip Erdoğan Üniversitesi
İktisadi ve İdari Bilimler Fakültesi
İktisat Bölümü
RİZE