İki Stratejik Yönetim Aracının Rekabet Avantajı Bağlamında Analizi

Öz

Projeler ve süreçler güçlü stratejik yönetim araçlarıdır. Stratejilerin hayata geçirilmesinde ve bir kaldıraç olarak kullanıl arak rekabet avantajı elde edilmesinde kayda değer işlevler üstlenirler. Projeler ve süreçler, operasyonel açıdan birbirinin tamamlayıcısı olan iki güçlü iradeye (k uran ve işleten) ve bu iradelere yönelik stratejik düzeydeki kararlara dayanır. Projeler, bir çıktı olarak süreçlerin yaratılmasında kullanılır. Süreçler ise sürekli iyileştirme gayretlerinin neticesinde firmanın yaşamsal fonksiyonlarının temel göstergelerini destekler. Stratejik hedeflerin gerçekleştirilmesine yöne lik birbirlerini güçlendirici katkıları itibariyle iki ya klaşım birlikte incelenmektedir. Proje ve süreç yetkinliklerini geliştirmek rekabetçi kasları güçlendirir. Etkili projeler ve iyileştirilen süreçler işletmeyi hedeflerine yaklaştırır. Başarı, proje ve süreç çıktılarının temel performans göstergeleri üzerindeki pozitif etkileri sayesinde ortaya çıkar. Çalışmada, proje ve süreç alanları tanımlanmakta, benzer ve farklı yanları vurgulanmakta ve stratejik yönetim açısından üstlendikleri işlevler açıklanmaktadır. Ayrıca, alanlar arasındaki geçiş bölgesinin netleştirilmesi ve proje ve süreçlerden daha büyük kazanımlar elde etmek üzere doğru kararların alınmasına yönelik farkındalık geliştirilmesi hedeflenmektedir. Bu kapsamda firmalara, proje ve süreç önceliklerini belirlemeye yönelik karar kr iterleri sunulma ktadır. Böylece stratejilerle bu alanlar arasında bağlantı kurulacak, rekabet avantajının sürdürülebilirliği sağlanacak ve yaratılan sinerji ile firmanın stratejik hedeflerini gerçekleştirmesine katkıda bulunulmuş olacaktır.

Anahtar Kelimeler

• Project
• Process
• Management
• Strategy
• Competition

Project and Process Realms: Analysis of Two Strategic Management Means in the Context of Competitive Advantage

Öz

Projects and processes are powerful strategic management means. They play a significant role in the implementation of strategies and in gaining a competitive advantage by using them as a lever. Projects and processes are based on two operationally complementary strong wills (founding and operating will) and strategic-level decisions based on this will. Projects are used to create processes as an output. Processes, on the other hand, support the key indicators of the firm's vital functions. The two approaches are examined together in terms of their mutually supportive contributions to the realization of strategic goals. Developing project and process competencies strengthen competitive muscles. Effective projects and improved processes bring the business closer to its goals. Success emerges thanks to the positive effects of project and process outputs on key performance indicators. In the study, project and process realms are defined, their similarities and differences are emphasized and their functions in terms of strategic management are explained. In addition, it is aimed to clarify the transition zone between the realms and to raise awareness for making the right decisions to achieve greater gains. In this context, decision criteria for determining project and process priorities are presented to firms. Thus, a link will be established between the strategies and these realms, the sustainability of the competitive advantage will be ensured and the synergy created will contribute to the realization of the strategic goals of the firm.

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