Belirsizlikler Çağında Konstelatif Kamuoyu: Arayüz Mantıkları, Duygusal İvme ve Meşruiyet Dizilimleri

Öz

Bu çalışma, dijital toplumda kamuoyunun nasıl şekillendiğini, teknik arayüzler, duygusal ivmeler ve meşruiyet dizilimleri arasındaki etkileşim üzerinden incelemektedir. Amaç, kamuoyunu süreklilik taşıyan bir irade değil, dijital ortamlarda geçici hizalanmalar üreten dinamik bir süreç olarak açıklamaktır. Üç aşamalı bir yöntem uygulanmıştır. İlk olarak, 1990–2025 dönemine ait Türkçe ve İngilizce kaynaklardan “kamuoyu, kamusal alan, algoritmik görünürlük, meşruiyet” anahtar sözcükleriyle kapsamlı bir literatür taraması yapılmıştır. İkinci aşamada, kavramsal çözümleme protokolüyle tanımın sınırları, ayırt edici nitelikler ve eksenler belirlenmiştir. Üçüncü aşamada, Türkiye bağlamında, koordineli hashtag kampanyaları, anket güvenilirliği tartışmaları ve lider merkezli iletişim olmak üzere üç gösterge olay arayüz temelli olarak incelenmiştir. Veriler, kamuya açık trend listeleri, ekran kayıtları, medya kapsaması ve platform doğrulama uygulamalarından derlenmiştir. Bulgular, kamuoyunun artık rasyonel müzakereyle değil, sıralama algoritmaları, duygusal yayılım hızları ve meşruiyet göstergelerinin etkileşimiyle şekillendiğini göstermektedir. Görünürlük ve duygusal yoğunluk, kamusal algının geçici olarak nasıl kristalleştiğini belirleyen ana faktörlerdir.

Anahtar Kelimeler

• Konstelatif kamuoyu
• arayüz mantıkları
• duygusal ivme
• meşruiyet dizilimleri
• örüntüsel görünürlük

Destekleyen Kurum

Bu çalışma, herhangi bir kamu veya özel kurumdan maddi destek almadan, araştırmacının kendi akademik faaliyetleri kapsamında gerçekleştirilmiştir.

Etik Beyan

Bu makalede bilimsel araştırma ve yayın etiğine uyulmuştur. Araştırmada kullanılan tüm veriler, kamuya açık veri setlerinden (örneğin Harvard Dataverse ve Twitter API arşivleri) elde edilmiştir. Kişisel veriler anonimleştirilmiş, bireysel gizliliği ihlal edebilecek hiçbir bilgi kullanılmamıştır. Bu çalışma, etik kurul onayı gerektirmemektedir çünkü insan katılımcılarla doğrudan temas içermemekte, yalnızca kamusal çevrim içi veriler üzerinden yürütülmüştür.

Teşekkür

Yazar, ViralLab Secim2023 Dataset (Najafi vd., 2024) veri kümesini kamuya açık şekilde paylaşan araştırma ekibine, ayrıca çalışmanın geliştirilme sürecinde katkı sağlayan meslektaşlarına ve geri bildirimde bulunan hakemlere teşekkür eder.

Constellative Public Opinion in the Age of Uncertainty: Interface Logics, Affective Momentum, and Legitimacy Configurations

Öz

This study examines how public opinion is shaped in the digital society through the interaction between technical interfaces, affective momentum, and legitimacy configurations. The aim is to explain public opinion not as a continuous will but as a dynamic process that produces temporary alignments within digital environments. A three-stage method was applied. First, a comprehensive review of Turkish and English sources from 1990 to 2025 was conducted by using the keywords “public opinion,” “public sphere,” “algorithmic visibility,” and “legitimacy.” Second, a conceptual analysis protocol was employed so that definitional boundaries, distinguishing features, and analytical axes could be identified. Third, in the Turkish context, three indicative cases were examined through interface-based analysis, including coordinated hashtag campaigns, survey reliability debates, and leader-centered communication. Data were collected from public trend lists, screen recordings, media coverage, and platform verification tools. The findings show that visibility and emotional intensity shape the temporary crystallization of public perception.

Anahtar Kelimeler

• Constellative publc opinion
• interface logics
• affective momentum
• legitimacy configurations
• patterned visibility

Destekleyen Kurum

This research did not receive any financial support from public, commercial, or non-profit organizations. It was conducted as part of the author’s independent academic research activities.

Etik Beyan

This study complies with the principles of academic research and publication ethics. All data used in this research were obtained from publicly available sources (such as the Harvard Dataverse and Twitter API archives). Personal data were anonymized, and no information that could violate individual privacy was used. The study does not require ethical committee approval, as it does not involve direct interaction with human participants and relies solely on public online data.

Teşekkür

The author would like to thank the ViralLab Secim2023 Dataset (Najafi et al., 2024) research team for making their dataset publicly available, as well as colleagues and reviewers who provided valuable feedback during the development of this study.

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