Dijital Örgüt Kültürü Literatürünün Bibliyometrik ve İçerik Analizi Yoluyla Değerlendirilmesi

Öz

Bu çalışmanın temel amacı, dijital örgüt kültürü konulu makalelerin gelişimini, mevcut eğilimlerini kapsamlı bir biçimde bibliyometrik analiz ve içerik analizi ile ortaya koymaktır. Çalışmada, dijital örgüt kültürünün hangi teorilerle, hangi liderlik türleriyle ilişkilendirildiğini ve hangi metodolojik yaklaşımlarla incelendiği ve ele alınan örneklemler de incelenmektedir. Araştırma kapsamında, WoS veri tabanında arama yapılmıştır. Arama kriterleri “digital culture”,“digital organizational culture”, “digital organisational culture” şeklindedir. Yönetim, İşletmecilik alanlarını ve doküman tipi olarak makale, review makale ve erken erişimdeki makaleler seçilmiştir. 2026 Şubat ayı itibariyle erken görünümler dahil 108 makale nihai veri setini oluşturmaktadır. Analiz sonucuna göre, Martínez-Caro vd. (2020)’nin makalesi en etkili makaledir. En etkili dergi Technological Forecasting and Social Changedir. En üretken ülke Çin ve en fazla atıf alan ülkeyse İspanya’dır. Araştırmanın anahtar kelimeleriyle en sık ilişkilendirilen kelimeler ise dijitalleşme, KOBİ’ler, dijital liderlik, dijital strateji, Endüstri 4.0, teknoloji ve sosyal medyadır. Çalışmanın dijital örgüt kültürünün gelişimi ortaya koyarak ilgili alana katkı sunması hedeflenmektedir.

Anahtar Kelimeler

• Dijital Örgüt Kültürü
• Yönetim
• Bibliyometrik Analiz

Etik Beyan

Bu çalışmada bilimsel araştırma ve yayın etiği kurallarına tam uyum sağlandığını beyan ederim. Çalışma için etik kurul izni gerekmemektedir.

Evaluation of the Digital Organizational Culture Literature Through Bibliometric and Content Analysis

Öz

The main objective of this study is to comprehensively reveal the development and current trends of articles on digital organizational culture through bibliometric and content analysis. The study examines which theories and leadership types are associated with digital organizational culture, which methodological approaches are used to study it, and the samples considered. A search was conducted in the WoS database. The search criteria were “digital culture”, “digital organizational culture”, and “digital organisational culture”. The fields of Management and Business Administration were selected, and the document types were article, review article, and early access article. As of February 2026, 108 articles, including early views, constitute the final dataset. According to the analysis results, the article by Martínez-Caro et al. (2020) is the most influential article. The most influential journal is Technological Forecasting and Social Change. The most productive country is China, and the country with the most citations is Spain. The most frequently associated keywords with the research keywords are digitalization, SMEs, digital leadership, digital strategy, Industry 4.0, technology, and social media. The aim of this study is to contribute to the field by revealing the development of digital organizational culture.

Anahtar Kelimeler

• Digital Organizational Culture
• Management
• Bibliometric Analysis

Etik Beyan

I declare that this study fully complies with the rules of scientific research and publication ethics. Ethics committee approval is not required for this study.

Kaynakça

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