ENVIRONMENTAL TENDENCY OF CONSUMERS TOWARD SUSTAINABLE LIFE

Öz

This study addresses the investigation of the environmental tendencies of consumers with regards to realization of sustainable life. Within this framework, based on the result of an existing public survey, the study tries to clarify to what extent the environmental tendencies consumers match with different aspects of sustainable life which are conceptualized as “consistency”, “efficiency” and “sufficiency”. As a result of the evaluation carried out, it can be said that environmental tendencies determined for the consumers and conceptualized as “environmental world view” and “environmental concern” match with the environmental suitability, efficiency and thriftiness aspects of sustainable life to a great extent. However, on the other hand, it can be concluded that as there is a widespread reluctance seen among consumers with regards to exhibiting reflexes such as participation, reaction, sacrifice, and taking responsibility, there is not enough determination on the side of consumers for realizing the requirements of “environmental commitment”

Anahtar Kelimeler

• Sustainable life
• environmental tendency
• consumer

ENVIRONMENTAL TENDENCY OF CONSUMERS TOWARD SUSTAINABLE LIFE

Öz

Bu çalışma, tüketicilerin çevreye ilişkin eğilimlerinin, sürdürülebilir yaşam anlayışına uygunluğunun irdelenmesini konu almaktadır. Bu çerçevede, mevcut bir kamuoyu araştırmasının sonuçlarından yola çıkılarak, tüketicilerin çevreye ilişkin eğilimlerinin, sürdürülebilir yaşamın “doğaya uygunluk”, “verimlilik” ve “tutumluluk” şeklinde kavramsallaştırılan her bir boyutuna ne ölçüde elverişli olduğuna açıklık getirmeye çalışılmıştır. Yapılan değerlendirmeler sonucunda, “çevresel dünya görüşü” ve “çevresel kaygı” şeklinde kavramlaştırılan tüketicilerin belirlenen çevresel eğilimlerinin, sürdürülebilir yaşamın doğaya uygunluk, verimlilik ve tutumluluk ilkeleriyle önemli ölçüde örtüştüğü söylenebilir. Ancak, katılım, tepki gösterme, özveride bulunma ve sorumluluk alma gibi reflekslerde yaygın bir çekincenin yaşanması nedeniyle, tüketicilerde “çevresel taahhüt”’ün gereklerinin yerine getirilmesine ilişkin henüz yeterli bir iradenin bulunmadığı sonucuna varılabilir

Anahtar Kelimeler

• Sürdürülebilir yaşam
• çevresel eğilim
• tüketici

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