Küçülen dünyada büyümek

Öz

Küreselleme olgusu rakibinin hemen yan banda faaliyet göstermesine izin vermitir. Bu durum geleneksel iş ve ticaret anlayışını değişikliğe zorlamaktadr. Ayrca iş dünyasında kullanılan terimlere ortak anlam yüklenmesi de gerekmektedir. Bu kapsamda Pazarlamadan, müşteriye, rekabetten yenilikciliğe kadar tüm terminolojide yeni tanımlar yapılması ve bu bu tanmların ortak dil olarak kullanılması gerekmektedir

Anahtar Kelimeler

• Rekabet, mü teri, pazarlama, yenilikçilik

Küçülen dünyada büyümek

Öz

The concept of globalization have let the competitor run its own firm near yours. This situation forces traditional understanding of business & commerce to change. Within this context, common meaning must be given to the words in the sector. For this reason; from marketing to customer, and from competation to innovation, all word have been re defined for common understanding.

Anahtar Kelimeler

• Competation, customer – consumer, marketin, innovation

Kaynakça

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2. Bloom, Harold Joseph. Heller’s Catch-22. New York: Infobase Pub, 2009.
3. Heller, Joseph. Catch-22. New York: Simon &Schuster, 1989 Secondary Sources
4. Adams, Laurie Schneider. A History of Western Art. 3rd Ed. New York: The Mc Graw-Hill Companies, 2001.
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7. Elliott, Anthony. Social Theory. USA and Canada: Routledge, 2010.
8. Gray, Richard. A History of American Literature. The USA: Blackwell Pub, 2004.

9. Lynton, Norbert. Modern Sanat n Öyküsü. Trans. Cevat Çapan, Sadi Özi . 2. Bas m. Ankara: Remzi Kitabevi, 1991.
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12. Puster, Rainer. Literature at War. Germany: Auflage Press, 2007.
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14. Rubinstein, Charlotte Streifer. American Women Artists: from Early Indian Times to the Present. New York: G.K Hall and CO. Pub, 1982.
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