Branding- how it influences customer behavior?

Yıl 2018, Cilt: 13 Sayı: 49, 77 - 92, 31.03.2018

Raghda Lutfı Tuğçe Altıntaş

Öz

The marketers can assess and examine the influences of branding on
customers so that they can develop convincing brand messages to target
the right customer using the right message. Branding is developing into
one of the most successful tactics of marketing teams in recent times;
so much that it has almost become a prioritized area of study for future
marketers. This was the main rationale behind conducting this research
to understand how branding influences the customer psyche and purchase
inclinations so that marketers exert more efforts towards branding as a
constant activity for increased brand equity and enhanced company image.
A survey was used in this research. The questionnaire which includes a
total of 19 questions was submitted by 200 customers. Data were analyzed
using SPSS.

Anahtar Kelimeler

branding, consumer behavior

Kaynakça

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