Araştırma Makalesi
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An Investigation of Personal Values, Hedonic and Utilitarian Consumption and Social Comparison in Wedding Shopping in Terms of Socio-demographic Variables

Yıl 2022, Cilt: 12 Sayı: 2, 441 - 464, 31.12.2022
https://doi.org/10.31679/adamakademi.1061726

Öz

This study aims to identify physical and virtual environment where the consumer search and gather information about the products (white goods, furniture, kitchenware, home textiles, dinnerware, etc.) they plan to buy before marriage. Also, it aims to reveal the values of the consumer, hedonic and utilitarian consumption trends, and the social comparison situation in premarital shopping, in terms of demographic characteristics. Within the scope of the study, the participants were reached by the online survey method and the data were analyzed with 463 participants. According to the results of the research, the participants collects information about the products (white goods, furniture, kitchenware, home textiles, dinnerware, etc.) mostly by visiting the stores and secondly by doing research on the internet (the related product's web page, forums, blogs, social media, etc.). However, the hedonic and utilitarian consumption tendencies of the participants vary according to gender; income level makes a difference in terms of hedonic consumption.

Kaynakça

  • Arnold, M. J. ve Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
  • Attiq, S. ve Rauf-i-Azam, R. I. A. (2012). How individual social values stimulate consumer purchase decision involvement and compulsive buying behavior: a path by path multigroups analysis. Актуальні проблеми економіки, (7), 300-308.
  • Babin, B. J., Darden, W. R. ve Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
  • Balakrishnan, B. K., Dahnil, M. I. ve Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.
  • Başdeğirmen, A., & Tunca, M. (2018). Mağaza Atmosferi Ve Müziğin Tüketicilerin Satin Alma Davranişlarina Etkilerine Yönelik Bir Literatür Araştirmasi. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 23(4), 1305-1326.
  • Batra, R. ve Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170.
  • Belk, R. W., Bahn, K. D. ve Mayer, R. N. (1982). Developmental recognition of consumption symbolism. Journal of Consumer Research, 9(1), 4-17.
  • Buunk, B. P. ve Gibbons, F. X. (2000). Toward an enlightenment in social comparison theory. J. Suls ve L. Wheeler (Ed.), In Handbook of Social Comparison (ss. 487-499) içinde. Springer, Boston, MA.
  • Campbell, J. Y. ve Mankiw, N. G. (1990). Permanent income, current income, and consumption. Journal of Business & Economic Statistics, 8(3), 265-279.
  • Chan, K. ve Prendergast, G. P. (2008). Social comparison, imitation of celebrity models and materialism among Chinese youth. International Journal of Advertising, 27(5), 799-826.
  • Chen, C. N., Lai, M. ve Tarn, D. D. (1999). Feminism orientation, product attributes and husband-wife decision dominance: A Taiwan-Japan cross-cultural study. Journal of Global Marketing, 12(3), 23-39.
  • Chi, H. H. (2011). Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
  • Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
  • Civek, F., & Ulusoy, G. (2020). X ve Y Kuşağı Tüketicilerin Nomofobik Eğilimlerinin Çevrimiçi Alışveriş Bağımlılığı ile Olan İlişkisinin Belirlenmesi. Turkish Studies-Social, 15(1), 141-156.
  • De Canio, F., ve Fuentes-Blasco, M. (2021). I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels. Journal of Retailing and Consumer Services, 61, 102569.
  • Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140.
  • Fornell, C. ve Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: SAGE Publications Sage CA: Los Angeles, CA.
  • Gibbons, F. X. ve Buunk, B. P. (1999). Individual differences in social comparison: development of a scale of social comparison orientation. Journal of personality and social psychology, 76(1), 129.
  • Gilhooly, L. (2020). The Need to be 'Liked'in the Selfie Generation: The Relationship Between Social Media Use and Social Comparison in Young Adult Women (Doctoral dissertation, Alliant International University).
  • Hair, J. F., Anderson, R. E., Babin, B. J. ve Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7): Upper Saddle River, NJ: Pearson.
  • Hanzaee, K. H. ve Khonsari, Y. (2011). A review of the role of hedonic and utilitarian values on customer’s satisfaction and behavioral intentions. Interdisciplinary Journal of Research in Business, 1(5), 34-45.
  • Hirschman, E. C. ve Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.
  • Holbrook, M. B. ve Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
  • Holt, D. B. (1995). How consumers consume: A typology of consumption practices. Journal of Consumer Research, 22(1), 1-16.
  • Jebarajakirthy, C. ve Das, M. (2020). How self-construal drives intention for status consumption: A moderated mediated mechanism. Journal of Retailing and Consumer Services, 55, 102065.
  • Jiang, S. ve Ngien, A. (2020). The effects of Instagram use, social comparison, and self-esteem on social anxiety: A survey study in Singapore. Social Media+ Society, 6(2), 1-10.
  • Jones, M. A., Reynolds, K. E. ve Arnold, M. J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974-981.
  • Kahle, L. R. (1983). Social values and social change: Adaptation to life in America. New York: Praeger.
  • Kahle, L.R. ve Kennedy, P. (1988). Using the list of values (LOV) to understand consumers. Journal of Services Marketing, 2(4), 49-56.
  • Kahneman, D., Peter P. W. ve Rakesh, S. (1997). Back to Bentham? Explorations of Experienced Utility, Quarterly Journal of Economics, 112 (2), 375–405.
  • Kluckhohn, C. (1951). Values and value orientations in the theory of action. In T. Parsons & E. A. Shils (Eds.), Toward a general theory of action (pp. 388-433). New York, NY: Harper.
  • Kwon, H. S. (2005). The types of clothing shopping value and the classification of consumer group by shopping values. Journal of Fashion Business, 9(6), 126-140.
  • Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100-110.
  • Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A. ve Okumus, F. (2018). Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21(6), 616-645.
  • Nanda, D., Hu, C. ve Bai, B. (2007). Exploring family roles in purchasing decisions during vacation planning: Review and discussions for future research. Journal of Travel & Tourism Marketing, 20(3-4), 107-125.
  • Labbe, D., Ferrage, A., Rytz, A., Pace, J. ve Martin, N. (2015). Pleasantness, emotions and perceptions induced by coffee beverage experience depend on the consumption motivation (hedonic or utilitarian). Food Quality and Preference, 44, 56-61.
  • Ladhari, R., Gonthier, J. ve Lajante, M. (2019). Generation Y and online fashion shopping: Orientations and profiles. Journal of retailing and Consumer Services, 48, 113-121.
  • Lee, J. ve Cho, M. (2019). New insights into socially responsible consumers: The role of personal values. International Journal of Consumer Studies, 43(2), 123-133.
  • Lee, C. K. ve Beatty, S. E. (2002). Family structure and influence in family decision making. Journal of consumer marketing. 19(1), 24-41.
  • Levy, D. S. ve Lee, C. K. C. (2000, January). Family Member Influence and Its Impacts on Housing Purchase Decisions. In Pasific Rim Real Estate Society (PRRES) Conference, Sydney, 23-27.
  • Liu, F., Lim, E. T., Li, H., Tan, C. W. ve Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57(3), 103199.
  • Liu, C. ve Forsythe, S. (2010). Sustaining online shopping: Moderating role of online shopping motives. Journal of Internet Commerce, 9(2), 83-103.
  • Maehle, N., Iversen, N., Hem, L., ve Otnes, C. (2015). Exploring consumer preferences for hedonic and utilitarian food attributes. British Food Journal, 117(12), 3039-3063.
  • Patton, M. Q. (2005). Qualitative research. Encyclopedia of statistics in behavioral science. Willey & Sons.
  • Peck, J. ve Shu, S. B. (2009). The Effect of Mere Touch on Perceived Ownership. Journal of Consumer Research, 36(3): 434-447.
  • Punj, G. (2011). Effect of consumer beliefs on online purchase behavior: The influence of demographic characteristics and consumption values. Journal of Interactive Marketing, 25(3), 134-144.
  • Semente, E. M. M. ve Whyte, G. (2019). The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials: An Application of Hofstede's Cultural Dimensions. International Journal of Applied Management Sciences and Engineering (IJAMSE), 6(1), 29-45.
  • Sivapalan, A., von der Heidt, T., Scherrer, P., & Sorwar, G. (2021). A consumer values-based approach to enhancing green consumption. Sustainable Production and Consumption, 28, 699-715.
  • Torabi, A., Hamidi, H., & Safaie, N. (2021). Effect of sensory experience on customer word-of-mouth intention, considering the roles of customer emotions, satisfaction, and loyalty. International Journal of Engineering, 34(3), 682-699.
  • Westbrook, R. A. ve Black, W. C. (1985). A motivation-based shopper typology. Journal of retailing. 61, 78-103. Xiao, D. ve Lan, T. (2017). Mapping ideological opinions in China using online survey. Annals of GIS, 23(2), 79-91.
  • Xu, X., Wu, J. H., Chang, Y. T. ve Li, Q. (2019). The investigation of hedonic consumption, impulsive consumption and social sharing in e-commerce live-streaming videos. PACIS 2019 Proceedings. 43, 1-13.
  • Yıldırım, N. (2004). Türkiye’de boşanma ve sebepleri. Bilig, (28), 59-81.
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
  • Zheng, X., Baskin, E. ve Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90, 196-205.
  • Zhu, X., Ren, W., Chen, Q., & Evans, R. (2020). How does internet usage affect the credit consumption among Chinese college students? A mediation model of social comparison and materialism. Internet Research. 31(3), 1083-1101.

Evlilik Öncesi Alışverişte Kişisel Değerler, Hedonik ve Faydacı Tüketim ve Sosyal Karşılaştırmanın Sosyo-Demografik Değişkenler Açısından İncelenmesi

Yıl 2022, Cilt: 12 Sayı: 2, 441 - 464, 31.12.2022
https://doi.org/10.31679/adamakademi.1061726

Öz

Bu çalışmada, tüketicinin evlilik öncesi satın almayı planladığı beyaz eşya, mobilya, mutfak eşyası, ev tekstili, yemek takımı vb. ürünlere yönelik bilgi topladığı fiziki ve sanal mecraların ortaya konulması amaçlanmıştır. Bununla birlikte tüketicinin sahip olduğu değerlerin, evlilik öncesi alışverişteki hedonik ve faydacı tüketim eğilimlerinin ve sosyal karşılaştırma durumunun da demografik özellikler açısından ortaya konulması çalışmanın amaçları arasındadır. Çalışma kapsamında katılımcılara çevrimiçi anket yöntemiyle ulaşılmış ve 463 katılımcı ile veriler analiz edilmiştir. Araştırma sonuçlarına göre, katılımcıların en fazla mağazaları ziyaret ederek ve ikinci sırada da internet üzerinden (ilgili ürünün web sayfası, forumlar, bloglar, sosyal medya vb.) araştırmada bulunarak beyaz eşya, mobilya, mutfak eşyası, ev tekstili, yemek takımı vb. ürünlere yönelik bilgi topladığı görülmektedir. Bununla birlikte, katılımcıların hedonik ve faydacı tüketim eğilimleri cinsiyete göre değişmekte; gelir düzeyi ise hedonik tüketim açısından farklılık yaratmaktadır.

Kaynakça

  • Arnold, M. J. ve Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
  • Attiq, S. ve Rauf-i-Azam, R. I. A. (2012). How individual social values stimulate consumer purchase decision involvement and compulsive buying behavior: a path by path multigroups analysis. Актуальні проблеми економіки, (7), 300-308.
  • Babin, B. J., Darden, W. R. ve Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
  • Balakrishnan, B. K., Dahnil, M. I. ve Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.
  • Başdeğirmen, A., & Tunca, M. (2018). Mağaza Atmosferi Ve Müziğin Tüketicilerin Satin Alma Davranişlarina Etkilerine Yönelik Bir Literatür Araştirmasi. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 23(4), 1305-1326.
  • Batra, R. ve Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170.
  • Belk, R. W., Bahn, K. D. ve Mayer, R. N. (1982). Developmental recognition of consumption symbolism. Journal of Consumer Research, 9(1), 4-17.
  • Buunk, B. P. ve Gibbons, F. X. (2000). Toward an enlightenment in social comparison theory. J. Suls ve L. Wheeler (Ed.), In Handbook of Social Comparison (ss. 487-499) içinde. Springer, Boston, MA.
  • Campbell, J. Y. ve Mankiw, N. G. (1990). Permanent income, current income, and consumption. Journal of Business & Economic Statistics, 8(3), 265-279.
  • Chan, K. ve Prendergast, G. P. (2008). Social comparison, imitation of celebrity models and materialism among Chinese youth. International Journal of Advertising, 27(5), 799-826.
  • Chen, C. N., Lai, M. ve Tarn, D. D. (1999). Feminism orientation, product attributes and husband-wife decision dominance: A Taiwan-Japan cross-cultural study. Journal of Global Marketing, 12(3), 23-39.
  • Chi, H. H. (2011). Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
  • Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
  • Civek, F., & Ulusoy, G. (2020). X ve Y Kuşağı Tüketicilerin Nomofobik Eğilimlerinin Çevrimiçi Alışveriş Bağımlılığı ile Olan İlişkisinin Belirlenmesi. Turkish Studies-Social, 15(1), 141-156.
  • De Canio, F., ve Fuentes-Blasco, M. (2021). I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels. Journal of Retailing and Consumer Services, 61, 102569.
  • Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140.
  • Fornell, C. ve Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: SAGE Publications Sage CA: Los Angeles, CA.
  • Gibbons, F. X. ve Buunk, B. P. (1999). Individual differences in social comparison: development of a scale of social comparison orientation. Journal of personality and social psychology, 76(1), 129.
  • Gilhooly, L. (2020). The Need to be 'Liked'in the Selfie Generation: The Relationship Between Social Media Use and Social Comparison in Young Adult Women (Doctoral dissertation, Alliant International University).
  • Hair, J. F., Anderson, R. E., Babin, B. J. ve Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7): Upper Saddle River, NJ: Pearson.
  • Hanzaee, K. H. ve Khonsari, Y. (2011). A review of the role of hedonic and utilitarian values on customer’s satisfaction and behavioral intentions. Interdisciplinary Journal of Research in Business, 1(5), 34-45.
  • Hirschman, E. C. ve Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.
  • Holbrook, M. B. ve Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
  • Holt, D. B. (1995). How consumers consume: A typology of consumption practices. Journal of Consumer Research, 22(1), 1-16.
  • Jebarajakirthy, C. ve Das, M. (2020). How self-construal drives intention for status consumption: A moderated mediated mechanism. Journal of Retailing and Consumer Services, 55, 102065.
  • Jiang, S. ve Ngien, A. (2020). The effects of Instagram use, social comparison, and self-esteem on social anxiety: A survey study in Singapore. Social Media+ Society, 6(2), 1-10.
  • Jones, M. A., Reynolds, K. E. ve Arnold, M. J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974-981.
  • Kahle, L. R. (1983). Social values and social change: Adaptation to life in America. New York: Praeger.
  • Kahle, L.R. ve Kennedy, P. (1988). Using the list of values (LOV) to understand consumers. Journal of Services Marketing, 2(4), 49-56.
  • Kahneman, D., Peter P. W. ve Rakesh, S. (1997). Back to Bentham? Explorations of Experienced Utility, Quarterly Journal of Economics, 112 (2), 375–405.
  • Kluckhohn, C. (1951). Values and value orientations in the theory of action. In T. Parsons & E. A. Shils (Eds.), Toward a general theory of action (pp. 388-433). New York, NY: Harper.
  • Kwon, H. S. (2005). The types of clothing shopping value and the classification of consumer group by shopping values. Journal of Fashion Business, 9(6), 126-140.
  • Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100-110.
  • Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A. ve Okumus, F. (2018). Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21(6), 616-645.
  • Nanda, D., Hu, C. ve Bai, B. (2007). Exploring family roles in purchasing decisions during vacation planning: Review and discussions for future research. Journal of Travel & Tourism Marketing, 20(3-4), 107-125.
  • Labbe, D., Ferrage, A., Rytz, A., Pace, J. ve Martin, N. (2015). Pleasantness, emotions and perceptions induced by coffee beverage experience depend on the consumption motivation (hedonic or utilitarian). Food Quality and Preference, 44, 56-61.
  • Ladhari, R., Gonthier, J. ve Lajante, M. (2019). Generation Y and online fashion shopping: Orientations and profiles. Journal of retailing and Consumer Services, 48, 113-121.
  • Lee, J. ve Cho, M. (2019). New insights into socially responsible consumers: The role of personal values. International Journal of Consumer Studies, 43(2), 123-133.
  • Lee, C. K. ve Beatty, S. E. (2002). Family structure and influence in family decision making. Journal of consumer marketing. 19(1), 24-41.
  • Levy, D. S. ve Lee, C. K. C. (2000, January). Family Member Influence and Its Impacts on Housing Purchase Decisions. In Pasific Rim Real Estate Society (PRRES) Conference, Sydney, 23-27.
  • Liu, F., Lim, E. T., Li, H., Tan, C. W. ve Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57(3), 103199.
  • Liu, C. ve Forsythe, S. (2010). Sustaining online shopping: Moderating role of online shopping motives. Journal of Internet Commerce, 9(2), 83-103.
  • Maehle, N., Iversen, N., Hem, L., ve Otnes, C. (2015). Exploring consumer preferences for hedonic and utilitarian food attributes. British Food Journal, 117(12), 3039-3063.
  • Patton, M. Q. (2005). Qualitative research. Encyclopedia of statistics in behavioral science. Willey & Sons.
  • Peck, J. ve Shu, S. B. (2009). The Effect of Mere Touch on Perceived Ownership. Journal of Consumer Research, 36(3): 434-447.
  • Punj, G. (2011). Effect of consumer beliefs on online purchase behavior: The influence of demographic characteristics and consumption values. Journal of Interactive Marketing, 25(3), 134-144.
  • Semente, E. M. M. ve Whyte, G. (2019). The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials: An Application of Hofstede's Cultural Dimensions. International Journal of Applied Management Sciences and Engineering (IJAMSE), 6(1), 29-45.
  • Sivapalan, A., von der Heidt, T., Scherrer, P., & Sorwar, G. (2021). A consumer values-based approach to enhancing green consumption. Sustainable Production and Consumption, 28, 699-715.
  • Torabi, A., Hamidi, H., & Safaie, N. (2021). Effect of sensory experience on customer word-of-mouth intention, considering the roles of customer emotions, satisfaction, and loyalty. International Journal of Engineering, 34(3), 682-699.
  • Westbrook, R. A. ve Black, W. C. (1985). A motivation-based shopper typology. Journal of retailing. 61, 78-103. Xiao, D. ve Lan, T. (2017). Mapping ideological opinions in China using online survey. Annals of GIS, 23(2), 79-91.
  • Xu, X., Wu, J. H., Chang, Y. T. ve Li, Q. (2019). The investigation of hedonic consumption, impulsive consumption and social sharing in e-commerce live-streaming videos. PACIS 2019 Proceedings. 43, 1-13.
  • Yıldırım, N. (2004). Türkiye’de boşanma ve sebepleri. Bilig, (28), 59-81.
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
  • Zheng, X., Baskin, E. ve Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90, 196-205.
  • Zhu, X., Ren, W., Chen, Q., & Evans, R. (2020). How does internet usage affect the credit consumption among Chinese college students? A mediation model of social comparison and materialism. Internet Research. 31(3), 1083-1101.
Toplam 56 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Melda Aslan 0000-0003-2591-8638

Ayfer Aydıner Boylu 0000-0003-4177-5972

Yayımlanma Tarihi 31 Aralık 2022
Gönderilme Tarihi 22 Ocak 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 12 Sayı: 2

Kaynak Göster

APA Aslan, M., & Aydıner Boylu, A. (2022). Evlilik Öncesi Alışverişte Kişisel Değerler, Hedonik ve Faydacı Tüketim ve Sosyal Karşılaştırmanın Sosyo-Demografik Değişkenler Açısından İncelenmesi. Adam Academy Journal of Social Sciences, 12(2), 441-464. https://doi.org/10.31679/adamakademi.1061726

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