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B2B İŞLETMELER NE KADAR SORUMLU? B2B İŞLETMELERİN SATIN ALMA SÜRECİNDEKİ TOPLUMSAL DUYARLILIKLARININ ÖLÇÜMÜ

Yıl 2016, Sayı: 24, 1173 - 1201, 29.12.2016

Öz

Bu çalışmada araştırmacılar B2B işletmelerin tedarikçi seçiminde Kurumsal Sosyal Sorumluluk (KSS) açısından duyarlılık gösterip göstermediği sorusuna cevap aramaktadır. Çalışmanın amacı; tedarikçi seçiminde KSS faaliyetlerinin etkisini araştırmak, karar alma sürecine etki eden önemli KSS boyutlarını ortaya koymak ve son olarak, bir kontrol değişkeni olarak müşteri işletmenin KSS faaliyet düzeyini belirlemektir. Yürütülen nitel çalışma ile B2C ve karma pazar türlerinde gerçekleştirilen geçmiş çalışmaların aksine Türkiye’deki orta ölçekli B2B işletmelerin açıkça KSS kavramını anlamadıkları ve bunun yerine bağışlar ve hayırseverlik faaliyetleri yürüttükleri görülmüştür. Bu faaliyetler ise kültürel prensipler çerçevesinde gerçekleştirilmekte ve KSS’nin potansiyel faydaları göz ardı edilmektedir. Dolayısıyla, B2B firmaların KSS anlayışını ve tutumunu keşfetmek için yeni bir ölçek geliştirilmesine ilişkin ihtiyaç ortaya konmuştur.

Kaynakça

  • Alakavuklar, O. N., Kilicaslan, S., Ozturk, E. B. (2009). Transition from philantrophy to corporate social responsibility in Turkey: an institutional change story. Journal of Management Research, 9 (2), 103-143.
  • Ararat, M. (2005). Turkey - social responsibility in a state-dependent business system. Corporate social responsibility across Europe. (Ed: Habisch, A., Wegner, M., Schmidpeter, R., Jonker, J.) International Edition: Springer. 247-259.
  • Atakan, M. G. S. & Iscioglu, T. E. (2009). Corporate social responsibility from the Turkish consumers’ point of view. Journal of Marmara University Institute of Social Sciences, 8 (32), 125-133.
  • Capaldi, N. (2005). Corporate social responsibility and the bottom line. International Journal of Social Economics, 32 (5), 408-423. doi:10.1108/03068290510591263
  • Carlisle, Y. M. & Faulkner, D. O. (2005). The strategy of reputation. Strategic Change, 14, 413-422. doi: 10.1002/jsc.741
  • Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4 (4), 497-505.
  • Carroll, A.B. (1991). The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders. Business Horizons, 34 (4), 39-48.
  • Claessens, S., Djankov, S. & Lang, L. H. P., (2000). The seperation of ownership and control in East Asian corporations. Journal of Financial Economics, 52; 81-112.
  • Cretu, A. E., Brodie, R. J., (2007). The influence of brnad image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Management, 36, 230-240.
  • Davis, D. F., Golicic, S. L., Marquardt, A. J. (2008). Branding a B2B service: does a brand differentiate a logistics service provider? Industrial Marketing Management, 37; 218-227.
  • Doğan Yucel, S. & Varinli, I. (2010). Social responsiblity concept and institutional image relation in managements: a research intended for bank clients. Journal of Economic and Social Research, 6 (2), 1-26.
  • Eren, S. S. & Eker, S. (2012). The effects of corporate social responsibility activities on brand image, perceived value, customer satisfaction and brand loyalty: brand x. Suleyman Demirel University The Journal of Faculty of Economics and Administrative Sciences, 17 (2), 451-472.
  • Ertuna, B. & Tukel, A. (2009). CSR practices in Turkey: in between traditional and global. Journal of Management Research, 9 (2), 145-172.
  • Fombrun, C. J. (2005). Building corporate reputation through CSR initiatives: evolving standarts. Corporate Reputation Review, 8 (1), 7-11.
  • Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine.
  • Gocenoglu, C. & Onan, I. (2010). Turkey corporate social responsibility baseline report. Corporate Social Responsibility Association of Turkey.
  • Hart, O. (1995). Corporate governance: some theory and implications. The Economic Journal, 105 (430), 678-689.
  • Hietbrink, J. J. C., Berens, G. & Rekom, van J. (2010). Corporate social responsibility in a business purchasing context: the role of CSR type and supplier product share size. Corporate Reputation Review, 13 (4), 284-300. doi:10.1057/crr.2010.24
  • Hopkins, M. (2007). Corporate social responsibility and international development. Is business the solution? London: Earthscan.
  • Hsu, K. T. (2012). The advertising effects of corporate social responsibility on corporate reputation and brand equity: evidence from the life insurance industry in Taiwan. Journal of Business Ethics, 109, 189-201. doi:10.1007/s10551-011-1118-0
  • Jones, M. T. (1999). The institutional determinants of social responsibility. Journal of Business Ethics, 20 (2), 136-179.
  • Kakabadse, N. K., Rozuel, C., Lee-Davies, L. (2005). Corporate social responsibility and stakeholder approach: a conceptual review. International Journal of Business Governance and Ethics, 1 (4), 277-302.
  • Klein, J. & Dawar, N. (2004). Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing,21 (3), 203-217. doi:10.1016/j.ijresmar.2003.12.003
  • Kubenka, M. & Myskova, R. (2009). The B2B market: corporate social responsibility or corporate social responsiveness? WSEAS Transactions on Business and Economics, 7, (6), 320-330.
  • Lai, C. S., Chiu, C. J., Yang, C. F., Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95, 457-469. doi:10.1007/s1055101004331
  • Lanoizelee, F. Q. (2011). Are competition and corporate social responsibility compatible? The myth of sustainable competitive advantage. Society and Business Review, 6 (1), 77-98. doi:10.1108/17465681111105850
  • Lantos,, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18 (7), 595, 649. doi:10.1108/7363760110410281
  • Matten, D. & Moon, J. (2008). “Implicit” and “explicit” CSR: a conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33 (2), 404-424.
  • Mert, G. (2012). The impacts of social marketing applications on consumer’s behaviour and performance of the firm: theory and application. Journal of Organization and Management Sciences, 4 (1), 117-129.
  • Michell, P., King, J., Reast, J. (2001). Brand values related to industrial products. Industrial Marketing Managament, 30, 415-425.
  • Minor, D. & Morgan, J. (2011). CSR as reputation insurance: primum non nocere. California Management Review, 53 (3), 40-59.
  • Mutch, N. & Aitken, R. (2009). Being fair and being seen to be fair: corporate reputatition and CSR partnerships. Australasian Marketing Journal, 17 (2), 92-98.
  • Porter, M. E. & Kramer, M. R. (2006). Strategy & society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 84 (12), 78-92.
  • Rindova, V. P., Williamson, I. O., Petkova, A. P., Sever, J. M. (2005). Being good or being known: an empirical examination of the dimensions, antecedents, and consequences of organizational reputation. Academy of Management Journal, 48 (6), 1033-1049.
  • Robertson, D. C: (2009). Corporate social responsibility and different stages of economic development: Singapore, Turkey, and Ethiopia. Journal of Business Ethics, 88, 617-633. doi:10.1007/s10551-009-0311-x
  • Stephenson, A. K. (2009). The pursuit of CSR and business ethics policies: is it a source of competitive advantage for organizations? The Journal of American Academy of Business, 14 (2), 251-262.
  • Senay, Y. (2010). The effects of corporate social responsibility on corporate image and purchase decision. Selcuk Communication, 6 (3), 100-110.
  • Taleghani, M., Delafrouz, N., Tonekaboni, S. M. S. (2012). Investigation of corporate social responsibility’s effect on industrial brand performance in industrial markets. Journal of Basic and Applied Scientific Research, 2 (10), 10598-10606.
  • Turker, D. (2009). Measuring corporate social esponsibility: a scale development study, 85, 411-427. doi:10.1007/s10551-008-9780-6
  • Uslu, A., Basci, A., Gambarov, V. (2008). Attitudes towards corporate social responsibility campaigns and socially responsible corporates in Turkey. Paper presented in Nuhan Soysal Business Management Conference, Cyprus: Middle East Technical University.
  • Vilanova, M., Lozano, J. M., Arenas, D. (2009). Exploring the nature of relationship between CSR and competitiveness. Journal of Business Ethics, 87, 57-69. doi: 10.1007/s10551-008-9812-2
  • Whitley, R. (1994). Dominant forms of economic organization in market economies. Organization Studies, 15; 153-182.
Yıl 2016, Sayı: 24, 1173 - 1201, 29.12.2016

Öz

Kaynakça

  • Alakavuklar, O. N., Kilicaslan, S., Ozturk, E. B. (2009). Transition from philantrophy to corporate social responsibility in Turkey: an institutional change story. Journal of Management Research, 9 (2), 103-143.
  • Ararat, M. (2005). Turkey - social responsibility in a state-dependent business system. Corporate social responsibility across Europe. (Ed: Habisch, A., Wegner, M., Schmidpeter, R., Jonker, J.) International Edition: Springer. 247-259.
  • Atakan, M. G. S. & Iscioglu, T. E. (2009). Corporate social responsibility from the Turkish consumers’ point of view. Journal of Marmara University Institute of Social Sciences, 8 (32), 125-133.
  • Capaldi, N. (2005). Corporate social responsibility and the bottom line. International Journal of Social Economics, 32 (5), 408-423. doi:10.1108/03068290510591263
  • Carlisle, Y. M. & Faulkner, D. O. (2005). The strategy of reputation. Strategic Change, 14, 413-422. doi: 10.1002/jsc.741
  • Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4 (4), 497-505.
  • Carroll, A.B. (1991). The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders. Business Horizons, 34 (4), 39-48.
  • Claessens, S., Djankov, S. & Lang, L. H. P., (2000). The seperation of ownership and control in East Asian corporations. Journal of Financial Economics, 52; 81-112.
  • Cretu, A. E., Brodie, R. J., (2007). The influence of brnad image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Management, 36, 230-240.
  • Davis, D. F., Golicic, S. L., Marquardt, A. J. (2008). Branding a B2B service: does a brand differentiate a logistics service provider? Industrial Marketing Management, 37; 218-227.
  • Doğan Yucel, S. & Varinli, I. (2010). Social responsiblity concept and institutional image relation in managements: a research intended for bank clients. Journal of Economic and Social Research, 6 (2), 1-26.
  • Eren, S. S. & Eker, S. (2012). The effects of corporate social responsibility activities on brand image, perceived value, customer satisfaction and brand loyalty: brand x. Suleyman Demirel University The Journal of Faculty of Economics and Administrative Sciences, 17 (2), 451-472.
  • Ertuna, B. & Tukel, A. (2009). CSR practices in Turkey: in between traditional and global. Journal of Management Research, 9 (2), 145-172.
  • Fombrun, C. J. (2005). Building corporate reputation through CSR initiatives: evolving standarts. Corporate Reputation Review, 8 (1), 7-11.
  • Friedman, M. (1970). The social responsibility of business is to increase its profits. New York Times Magazine.
  • Gocenoglu, C. & Onan, I. (2010). Turkey corporate social responsibility baseline report. Corporate Social Responsibility Association of Turkey.
  • Hart, O. (1995). Corporate governance: some theory and implications. The Economic Journal, 105 (430), 678-689.
  • Hietbrink, J. J. C., Berens, G. & Rekom, van J. (2010). Corporate social responsibility in a business purchasing context: the role of CSR type and supplier product share size. Corporate Reputation Review, 13 (4), 284-300. doi:10.1057/crr.2010.24
  • Hopkins, M. (2007). Corporate social responsibility and international development. Is business the solution? London: Earthscan.
  • Hsu, K. T. (2012). The advertising effects of corporate social responsibility on corporate reputation and brand equity: evidence from the life insurance industry in Taiwan. Journal of Business Ethics, 109, 189-201. doi:10.1007/s10551-011-1118-0
  • Jones, M. T. (1999). The institutional determinants of social responsibility. Journal of Business Ethics, 20 (2), 136-179.
  • Kakabadse, N. K., Rozuel, C., Lee-Davies, L. (2005). Corporate social responsibility and stakeholder approach: a conceptual review. International Journal of Business Governance and Ethics, 1 (4), 277-302.
  • Klein, J. & Dawar, N. (2004). Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing,21 (3), 203-217. doi:10.1016/j.ijresmar.2003.12.003
  • Kubenka, M. & Myskova, R. (2009). The B2B market: corporate social responsibility or corporate social responsiveness? WSEAS Transactions on Business and Economics, 7, (6), 320-330.
  • Lai, C. S., Chiu, C. J., Yang, C. F., Pai, D. C. (2010). The effects of corporate social responsibility on brand performance: the mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95, 457-469. doi:10.1007/s1055101004331
  • Lanoizelee, F. Q. (2011). Are competition and corporate social responsibility compatible? The myth of sustainable competitive advantage. Society and Business Review, 6 (1), 77-98. doi:10.1108/17465681111105850
  • Lantos,, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18 (7), 595, 649. doi:10.1108/7363760110410281
  • Matten, D. & Moon, J. (2008). “Implicit” and “explicit” CSR: a conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33 (2), 404-424.
  • Mert, G. (2012). The impacts of social marketing applications on consumer’s behaviour and performance of the firm: theory and application. Journal of Organization and Management Sciences, 4 (1), 117-129.
  • Michell, P., King, J., Reast, J. (2001). Brand values related to industrial products. Industrial Marketing Managament, 30, 415-425.
  • Minor, D. & Morgan, J. (2011). CSR as reputation insurance: primum non nocere. California Management Review, 53 (3), 40-59.
  • Mutch, N. & Aitken, R. (2009). Being fair and being seen to be fair: corporate reputatition and CSR partnerships. Australasian Marketing Journal, 17 (2), 92-98.
  • Porter, M. E. & Kramer, M. R. (2006). Strategy & society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 84 (12), 78-92.
  • Rindova, V. P., Williamson, I. O., Petkova, A. P., Sever, J. M. (2005). Being good or being known: an empirical examination of the dimensions, antecedents, and consequences of organizational reputation. Academy of Management Journal, 48 (6), 1033-1049.
  • Robertson, D. C: (2009). Corporate social responsibility and different stages of economic development: Singapore, Turkey, and Ethiopia. Journal of Business Ethics, 88, 617-633. doi:10.1007/s10551-009-0311-x
  • Stephenson, A. K. (2009). The pursuit of CSR and business ethics policies: is it a source of competitive advantage for organizations? The Journal of American Academy of Business, 14 (2), 251-262.
  • Senay, Y. (2010). The effects of corporate social responsibility on corporate image and purchase decision. Selcuk Communication, 6 (3), 100-110.
  • Taleghani, M., Delafrouz, N., Tonekaboni, S. M. S. (2012). Investigation of corporate social responsibility’s effect on industrial brand performance in industrial markets. Journal of Basic and Applied Scientific Research, 2 (10), 10598-10606.
  • Turker, D. (2009). Measuring corporate social esponsibility: a scale development study, 85, 411-427. doi:10.1007/s10551-008-9780-6
  • Uslu, A., Basci, A., Gambarov, V. (2008). Attitudes towards corporate social responsibility campaigns and socially responsible corporates in Turkey. Paper presented in Nuhan Soysal Business Management Conference, Cyprus: Middle East Technical University.
  • Vilanova, M., Lozano, J. M., Arenas, D. (2009). Exploring the nature of relationship between CSR and competitiveness. Journal of Business Ethics, 87, 57-69. doi: 10.1007/s10551-008-9812-2
  • Whitley, R. (1994). Dominant forms of economic organization in market economies. Organization Studies, 15; 153-182.
Toplam 42 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Tahsin Perçin Batum Bu kişi benim

Nezihe Figen Ersoy

Yayımlanma Tarihi 29 Aralık 2016
Yayımlandığı Sayı Yıl 2016 Sayı: 24

Kaynak Göster

APA Batum, T. P., & Ersoy, N. F. (2016). B2B İŞLETMELER NE KADAR SORUMLU? B2B İŞLETMELERİN SATIN ALMA SÜRECİNDEKİ TOPLUMSAL DUYARLILIKLARININ ÖLÇÜMÜ. Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(24), 1173-1201.