E-Ticaret Tüketicilerinin Covid-19 Pandemisi Sırasında E-Ticarete Yönelik Görüşleri

Öz

Teknoloji gelişimi devam ederken e-ticaretin büyümesi de doğru orantılı olarak her geçen yıl artmaya devam etmektedir. Covid-19 salgını Dünya’yı etkilemiş, ve kontaminasyondan kaçınmak için bireyleri yaşam tarzlarını değiştirmeye zorlamıştır. DSÖ tarafından önerilen covid-19 önleme protokolleri Dünya çapında uygulamaya konulmuş ve tüketiciler ürün ve hizmet satın almak için e-ticaret gibi temassız yöntemlere ihtiyaç duymuşlardır. Bu çalışmada tüketicilerin Covid-19 pandemisi döneminde e-ticarete yönelik görüşleri araştırılmaktadır. Araştırma kapsamında bir anket oluşturulmuş ve katılımcılara çevrimiçi olarak dağıtılmıştır. Çalışma örneklemi 419 katılımcıdan oluşurken, toplanan verileri analiz etmek için tanımlayıcı istatistikler kullanılmıştır. Sonuçlar, katılımcıların Covid-19 salgını sırasında e-ticareti faydalı ve tatmin edici bulduğunu ve e-ticareti kullanmaya devam etme niyetlerinin yüksek olduğunu göstermiştir. Sonuçlar ayrıca, hassas bilgi gizliliğini koruma konusunda e-ticaret sitelerine duyulan güvenin düşük bir düzeyde olduğunu göstermiştir.

Anahtar Kelimeler

• E-ticaret
• covid-19
• pandemi
• tüketici davranışı
• algılanan güvenlik.

Customers’ View of E-commerce During the Covid-19 Pandemic

Öz

As technology continues to advance, e-commerce’s growth continues to increase with each passing year. The Covid-19 pandemic has affected the world and has compelled many individuals to adjust their lifestyles accordingly as to avoid contamination. Because of the covid-19 prevention protocols implemented globally and advised by WHO, consumers have found themselves in need of contactless methods of purchasing goods and services like e-commerce. Customers’ views of e-commerce during the Covid-19 pandemic are investigated in this study. A survey was created for this study and a questionnaire was distributed online to participants of all nationalities. The study included 419 respondents and used descriptive statistics to analyse collected data. Results showed that participants found e-commerce to be useful and satisfactory during the Covid-19 pandemic and have a high intention to continue using e-commerce. Results also showed a low sense of security in participants when it comes to providing sensitive information and trusting e-commerce sites to protect their privacy.

Anahtar Kelimeler

• E-commerce
• covid-19
• pandemic
• consumers’ behaviour
• perceived security.

Kaynakça

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