Overtourism and Quality of Life Deterioration as a Source of Anti-Tourist Attitudes

Öz

The aim of this study is to examine the mediating role of quality of life deterioration in the relationship between perceptions of overtourism and anti-tourism attitudes. The research population consists of individuals aged 18 and above residing in Alanya. Since reaching the entire population would be difficult in terms of time and resources, a sampling method was employed. Accordingly, convenience sampling was adopted in this study. Data were collected through face-to-face surveys with participants. The data collection process was carried out between August 12 and September 2, 2025. As a result of the survey, a total of 427 valid questionnaires were obtained. For data analysis, the structural equation modeling (SEM) technique was applied using the partial least squares (PLS) method via the SmartPLS software. The findings revealed that perceptions of overtourism had a positive and significant effect on both quality of life deterioration and anti-tourism attitudes. Furthermore, quality of life deterioration was found to significantly influence anti-tourism attitudes. In addition, quality of life deterioration plays a mediating role in the relationship between perceptions of overtourism and anti-tourism attitudes.

Anahtar Kelimeler

• Overtourism
• anti-tourism attitudes
• quality of life deterioration
• Alanya

Turist Karşıtı Tutumların Kaynağı Olarak Aşırı Turizm ve Yaşam Kalitesinde Bozulma

Öz

Bu araştırmanın amacı, aşırı turizm algısının turist karşıtı tutum üzerindeki etkisinde yaşam kalitesi bozulmasının aracılık rolünü incelemektir. Araştırmanın evrenini, Alanya’da ikamet eden 18 yaş ve üzerindeki bireyler oluşturmaktadır. Evrenin tamamına ulaşmak zaman ve kaynak açısından güç olduğundan, örnekleme yöntemine başvurulmuştur. Bu doğrultuda, çalışmada kolayda örnekleme yöntemi tercih edilmiştir. Veriler, katılımcılarla yüz yüze anket yöntemi kullanılarak toplanmıştır. Veri toplama süreci 12 Ağustos ile 2 Eylül 2025 tarihleri arasında gerçekleştirilmiştir. Uygulama sonucunda toplam 427 geçerli anket formu elde edilmiştir. Verilerin analizinde, SmartPLS programı kullanılarak yapısal eşitlik modellemesi (YEM) kapsamında kısmi en küçük kareler (PLS) yöntemi kullanılmıştır. Analiz sonucunda, Analiz sonucunda, aşırı turizm algısının hem yaşam kalitesinde bozulma hem de turist karşıtı tutum üzerinde pozitif ve anlamlı bir etkiye sahip olduğu belirlenmiştir. Yaşam kalitesindeki bozulmanın da turist karşıtı tutumu anlamlı biçimde etkilediği görülmüştür. Ayrıca, yaşam kalitesindeki bozulma, aşırı turizm algısı ile turist karşıtı tutum arasındaki ilişkide aracı bir değişken olarak rol almaktadır.

Anahtar Kelimeler

• Aşırı turizm
• turist karşıtı tutum
• yaşam kalitesi bozulması
• Alanya.

Destekleyen Kurum

YOK

Etik Beyan

Çalışma kapsamında Sivas Cumhuriyet Üniversitesi Sosyal Bilimler Bilimsel Araştırma Önerisi Etik Değerlendirme Komisyonu’ nun 08.08.2025 tarihli ve E-99711239-050.04-595830 sayılı toplantısında izin alınmıştır.

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