Öz

Özet

Bu çalışmada büyük veri üzerine bilgi verilerek, bankacılık sektörünün büyük veri ile ilişkisine değinilip, sektördeki

büyük veri uygulama alanlarından bahsedilmektedir. Bankacılık sektörü yüksek hacimli ve çeşitli veri içeren, büyük

veri uygulamasına açık bir sektördür. Pazarlama için yüksek hızdaki sosyal medya verilerinden faydalanılması,

müşteri memnuniyeti ve çağrı merkezi verimliliği için çağrı merkezi görüşme kayıtlarının analizi, dolandırıcılık

tespiti, pazarlama öngörüleri ve operasyonel verimlilik için etkin veri ambarı yapısı, veri saklama çözümleri

ve denetim, video analitiği ile güvenlik ve müşteri tanıma bankacılıkta büyük veri teknolojilerinden yararlanabilecek

alanlar ve konulardır, bu çalışmada bu konular açıklanarak örneklendirilmekte ve elde edilebilecek kazanımlara

değinilmektedir.

Anahtar Kelimeler

• Bankacılık,Büyük Veri,Sosyal Medya,Yapısal Olmayan Veri,Veri Ambarı,Dolandırıcılık,Denetim

Big Data’s Implimentation Sample in Banking Sector/Bankacılık Sektöründe Büyük Verinin Uygulama Örneği

Öz

Abstract

In this study as information given over Big Data, banking sector’s relation with big data is mentioned, big data

implemention areas in the sector is referred. Banking sector is a high volumed and involving diversified data, open

to big data implementation sector. Making use of high speed social media datas for marketing, analyzing of call

center conversation records for customer content and call center efficiency, detection of fraud, efficient data warehouse

structure for marketing predictions and operational efficiency, data storage solutions and audition, security

by video analytic and customer recognition are the fields and subjects that can make use of big data technologies.

In this study these subjects are exemplified by explaining and achievments that can be gained are mentioned.

Anahtar Kelimeler

• Banking,Big Data,Social Media,Unstructural Data,Data Warehouse,Fraud,Audition

Kaynakça

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