Big Data’s Implimentation Sample in Banking Sector/Bankacılık Sektöründe Büyük Verinin Uygulama Örneği

Yıl 2018, Cilt: 2 Sayı: 1, 1 - 10, 01.07.2018

Fatih Şahin

Öz

Abstract

In this study as information given over Big Data, banking sector’s relation with big data is mentioned, big data

implemention areas in the sector is referred. Banking sector is a high volumed and involving diversified data, open

to big data implementation sector. Making use of high speed social media datas for marketing, analyzing of call

center conversation records for customer content and call center efficiency, detection of fraud, efficient data warehouse

structure for marketing predictions and operational efficiency, data storage solutions and audition, security

by video analytic and customer recognition are the fields and subjects that can make use of big data technologies.

In this study these subjects are exemplified by explaining and achievments that can be gained are mentioned.

Anahtar Kelimeler

Banking, Big Data, Social Media, Unstructural Data, Data Warehouse, Fraud, Audition

Kaynakça

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