Araştırma Makalesi
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BATI VE KUZEY AFRİKA ÜLKELERİNDE PAZAR ARAYIŞLARI VE STRATEJİ GELİŞTİRME: BİR TÜRK AİLE İŞLETMESİ TECRÜBESİ

Yıl 2020, Cilt: 15 Sayı: 2, 823 - 864, 30.10.2020
https://doi.org/10.17550/akademikincelemeler.712832

Öz

Bu çalışmanın amacı, örnek bir işletmeyi temel alarak, Batı ve Kuzey Afrika ülkelerinde pazar arayışı içinde olan ve büyüme stratejilerini bu bölgede gerçekleştirmek isteyen küçük ölçekli aile işletmelerinin durumunu ortaya koymak ve büyüme sorunlarına çözüm önerisi geliştirmektir. Bu amaçla, seçilen örnek ABC İşletmesi’nin pazar geliştirme aşamaları eylem araştırması kapsamında değerlendirilmiştir. Eylem araştırması yapabilmek için araştırmacılardan biri sahada UPEP (Üniversiteden Pazar Elçiliğine Projesi) kapsamında firmada çalışırken, diğer araştırmacı sürece akademik olarak nezaret etmiştir. Eylem araştırmalarının doğasında, araştırmaya konu olan birimin sorununa çözüm bulmaya yönelik bir yaklaşım yer almaktadır. Araştırmacılar, araştırmaya konu edilen firmanın pazar arama ve geliştirme stratejilerini analiz ederek, büyüme sorunlarına çözüm aramıştır. Araştırma sonucunda, bu pazarlarda etkin olmak isteyen örnek ABC işletmesinin uluslararası pazarlara açılırken aşamalı modeli takip etmesinin, pazara nüfuz bakımından daha etkili olacağı sonucuna varılmıştır. Bu sonucun, benzer arayış içinde olan küçük ölçekli aile işletmeleri için de uygun olduğuna ilişkin literatür desteklenmiştir.

Kaynakça

  • Addae, I., & Addae, M. (2013). Multinational Enterprise Entry Modes İn Sub-Saharan Africa: An Electric Paradigm Perspective. Journal For The Advancement Of Developing Economies, 2(4): 1-18. Anderson, R. (2007). Thematic Content Analysis (TCA). Descriptive Presentation Of Qualitative Data. Retrieved On June 20, 2019, From Http://Rosemarieanderson.Com/Wp-Content/Uploads/2014/08/Thematiccontentanalysis.Pdf Archibugi, D., & Pietrobelli, C. (2003). The globalisation of technology and its implications for developing countries: Windows of opportunity or further burden?. Technological forecasting and social change, 70(9), 861-883. Auranen, S. (2013). The Importance of Positioning and Networking in the Globalization Process of a Small-Sized Brand-Case: SabrinaTach. Ayenagbo, K., Rongcheng, W., Wengjing, W., Nguhi, S., Kimatu, J., & Makse Patrick, J. (2012). The İmpact Of Globalization On African Country’s Economic Development. African Journal Of Business Management, 6(44): 11057-11076. Baum, F., Macdougall, C., & Smith, D. (2006). Participatory Action Research. Journal Of Epidemiology And Community Health, 60: 854-857. Bell, J., Mcnaughton, R., & Young, S. (2001). Born-Again Global’ Firms An Extension To The ‘Born Global’ Phenomenon Jim. Journal Of International Management, 7, 173– 189.
  • Bouyoucef, A., & Chung, S. (2015). The İnternationalization Of Chinese Multinationals İn The Middle East And Africa: The Case Of Haier. Review Of Business And Finance Studies, 6(2): 59-74. Bryman, A. & Bell, E. (2011) “Business Research Methods” 3rd Edition, Oxford University Press Burns, A. (2015, January). Action Research. Retrieved On June 20, 2019, From Https://Www.Researchgate.Net/Publication/282199978_Action_Research Casillas, J. C., Moreno, A. M., & Acedo, F. J. (2010). Internationalization of Family Businesses: A Theoretical Model Based on International Entrepreneurship Perspective. Global Management Journal, 2(2). Chakrabarty, S. (2009). The İnfluence Of National Culture And İnstitutional Voids On Family Ownership Of Large Firms: A Country Level Empirical Study. Journal Of International Management, 15(1), 32–45. Https://Doi.Org/10.1016/J.İntman.2008.06.002 Chrisman, J. J., Chua, J. H., & Litz, R. (2003). A Unified Systems Perspective Of Family Firm Performance: An Extension And İntegration. Journal Of Business Venturing, 18, 467–472. Https://Doi.Org/10.1016/S0883-9026(03)00055-7 Collis, J. & Hussey, R. (2003) “Business Research. A Practical Guide For Undergraduate And Graduate Students” 2nd Edition, Palgrave Macmillan Afdb. (2018). West Africa Economic Outlook West Africa Economic Outlook. Coviello, N. E., & Mcauley, A. (1999). Internationalization And The Smaller Firm: A Review Of Contemporary Empirical Research. Management International Review, 39(3), 223–256. Https://Doi.Org/10.2307/40835788. Crick, D., & Jones, M. V. (2000). Small high-technology firms and international high-technology markets. Journal of international marketing, 8(2), 63-85. D’Almeida, F. A., & Alleman, M. (2010). Profi L Culturel Des Pays Du Sud Membres De La Francophonie. Retrieved From Https://Www.Francophonie.Org/IMG/Pdf/Profil_OIF_UEMOA_Vlegere.Pdf Dunning, J. H. (1998). Location And The Multinational Enterprise: A Neglected Factor?, 1, 45–66. Ferrance, E. (2000). Action Research. Retrieved On June 20, 2019, From Https://Www.Brown.Edu/Academics/EducationAlliance/Sites/Brown.Edu.Academics.Education-Alliance/Files/Publications/Act_Research.Pdf Hamdi, F. M. (2013). The impact of globalization in the developing countries. Developing Country Studies, 3(11), 142-144. Huet, S. (2011). Hiver 2010/2011 En France : Plus Froid Que La Moyenne. Liberation. Retrieved From Http://Sciences.Blogs.Liberation.Fr/2011/03/07/Hiver-20102011-En-France-Plus-Froid-Que-La-Moyenne/ Ionescu, A., & Dumitru, N. R. (2015). The role of innovation in creating the company’s competitive advantage. Ecoforum Journal, 4(1), 14. Johanson, J., & Vahlne, J. (1977). The İnternationalization Process Of The Firm - A Model Of Knwoledge Development And İncreasing Foreign Market Commitments. Journal Of International Business Studies, 8(1): 23-32. Johanson, J., & Vahlne, J. (1990). The Mechanism Of Internationalization. International Marketing Review, 7(4), 02651339010137414. Https://Doi.Org/10.1108/02651339010137414 Johanson, J., & Vahlne, J. (2009). The Uppsala İnternationalization Process Model Revisited: From Liability Of Foreigners To Liability Of An Outsider Ship. Journal Of International Business Studies, 40: 1411-1431. Johanson, J., & Wiedersheim-Paul, F. (1975, October). The İnternationalization Of The Firm - Four Swedish Cases. The Journal Of Management Studies, 12(3): 305-323. Kemmis, S., & McTaggart, R. (2000). Participatory action research: Handbook of qualitative research. Thousand Oaks, CA, Sage publications, 567-605. Kontinen, T., & Ojala, A. (2010). The internationalization of family businesses: A review of extant research. Journal of Family Business Strategy, 1(2), 97-107. McDougall, P. P., & Oviatt, B. M. (2000). International entrepreneurship: the intersection of two research paths. Academy of management Journal, 43(5), 902-906. Mensching, H., Calabro, A., Eggers, F., & Kraus, S. (2016). Internationalization Of Family And Non-Family Firms: A Conjoint Experiment Among Ceos. European Journal Of International Management, 10(5): 581-604. Mitter, C., Duller, C., Feldbauer-Durstmuller, B., & Kraus, S. (2014, January). Internationalization Of Family Firms: The Effect Of Ownership And Governance. Review Of Managerial Science, 8. Mustakallio, M., Autio, E., & Zahra, S. A. (2002). Relational and contractual governance in family firms: Effects on strategic decision making. Family business review, 15(3), 205-222. Neuendorf, K. A. (2019). Content Analysis And Thematic Analysis. In P. Brough (Ed.), Research Methods For Applied Psychologists: Design, Analysis And Reporting (Pp. 211-223). New York: Routledge. Nouria, K., & Abdelkader, D. (2016, March). Internationalization And Multinational Enterprises New Entry: Contributions Of The Uppsala Model. Maghreb Review Of Economic And Management, 3(1): 103-111. Oviatt, B. M., & Mcdougall, P. P. (1997). Challenges For İnternationalization Process Theory: The Case Of New İnternational Ventures. Management International Review, 37(2), 85–99. Retrieved From Parker, L. (2003). Qualitative Research İn Accounting And Management: The Emerging Agenda. Journal Of Accounting And Finance, 2: 15-30. Pukall, T., & Calabro, A. (2014). The İnternationalization Of Family Firms: A Critical Review And Integrative Models. Family Business Review, 27(2): 103-125. Rastorgueva, K. (2014). Internationalization Process Of Family Firms: Reasons, Networks And Obstacles. University Of JYVASKYLA. Sharma, V. M., & Erramilli, M. K. (2004). Resource-Based Explanation Of Entry Mode Choice. Journal Of Marketing Theory And Practice, 12(1), 1–18. Https://Doi.Org/10.1080/10696679.2004.11658509 Simões, V. C., & Dominguinhos, P. (2001). Portuguese born globals: an exploratory study. In EIBA Conference at ESCP-EAP. Tripp, D. (2005). Action Research: A Methodological İntroduction. Educacção E Pesquisa, 31(3), 443–466. Https://Doi.Org/10.1590/S1517-97022005000300009 Tvedten, K., Hansen, M., & Jeppesen, S. (2014). Understanding The Rise Of African Business. Retrieved On April 6, 2019, From Https://Www.Cbs.Dk/Files/Cbs.Dk/Safic_Paper_2014.Pdf Vaismoradi, M., Turunen, H., & Bondas, T. (2013). Content Analysis And Thematic Analysis: Implications For Conducting A Qualitative Descriptive Study. Nursing And Health Sciences, 15: 398-405. Wu, D., & Zhao, F. (2007, March). Entry Modes For İnternational Markets: Case Study Of Huawei, A Chinese Technology Enterprise. International Review Of Business Research Papers, 3(1): 183-196. www.kompass.com www.europages.com www.lespagesmaghreb.com Zaniewska, K. (2013). Determinants Of Family Business İnternationalization. Review Of Existing Research. Economy Marche-Journal Of Applied …, XXXI(2), 52–60.

MARKET SEEKING & STRATEGY DEVELOPMENT IN WEST AND NORTH AFRICAN COUNTRIES: A TURKISH FAMILY BUSINESS EXPERIENCE

Yıl 2020, Cilt: 15 Sayı: 2, 823 - 864, 30.10.2020
https://doi.org/10.17550/akademikincelemeler.712832

Öz

This study aims to reveal the situation of small-scale family businesses that are looking for a market in Western and North African countries and want to realize their growth strategies in this region, and to develop solutions for their growth problems. For this purpose, the market development stages of the selected ABC Company were evaluated within the scope of action research. One of the researchers worked in the company within the scope of UPEP (Üniversiteden Pazar Elçiliğine Projesi -From University to the Market Ambassador Project) in the field to conduct action research, while the other researcher supervised the process academically. Inherent in action research is an approach to find a solution to the problem of the unit that is the subject of the research. The researchers analyzed the market search and development strategies of the company subject to the research and seek solutions for their growth problems. As a result of the research, it is concluded that the example ABC Company, which wants to be effective in these markets, will follow the stage model while opening up to international markets, and will be more effective in terms of penetration into the market. The literature that this result is suitable for small-scale family businesses that are in search of similar support has been supported.

Kaynakça

  • Addae, I., & Addae, M. (2013). Multinational Enterprise Entry Modes İn Sub-Saharan Africa: An Electric Paradigm Perspective. Journal For The Advancement Of Developing Economies, 2(4): 1-18. Anderson, R. (2007). Thematic Content Analysis (TCA). Descriptive Presentation Of Qualitative Data. Retrieved On June 20, 2019, From Http://Rosemarieanderson.Com/Wp-Content/Uploads/2014/08/Thematiccontentanalysis.Pdf Archibugi, D., & Pietrobelli, C. (2003). The globalisation of technology and its implications for developing countries: Windows of opportunity or further burden?. Technological forecasting and social change, 70(9), 861-883. Auranen, S. (2013). The Importance of Positioning and Networking in the Globalization Process of a Small-Sized Brand-Case: SabrinaTach. Ayenagbo, K., Rongcheng, W., Wengjing, W., Nguhi, S., Kimatu, J., & Makse Patrick, J. (2012). The İmpact Of Globalization On African Country’s Economic Development. African Journal Of Business Management, 6(44): 11057-11076. Baum, F., Macdougall, C., & Smith, D. (2006). Participatory Action Research. Journal Of Epidemiology And Community Health, 60: 854-857. Bell, J., Mcnaughton, R., & Young, S. (2001). Born-Again Global’ Firms An Extension To The ‘Born Global’ Phenomenon Jim. Journal Of International Management, 7, 173– 189.
  • Bouyoucef, A., & Chung, S. (2015). The İnternationalization Of Chinese Multinationals İn The Middle East And Africa: The Case Of Haier. Review Of Business And Finance Studies, 6(2): 59-74. Bryman, A. & Bell, E. (2011) “Business Research Methods” 3rd Edition, Oxford University Press Burns, A. (2015, January). Action Research. Retrieved On June 20, 2019, From Https://Www.Researchgate.Net/Publication/282199978_Action_Research Casillas, J. C., Moreno, A. M., & Acedo, F. J. (2010). Internationalization of Family Businesses: A Theoretical Model Based on International Entrepreneurship Perspective. Global Management Journal, 2(2). Chakrabarty, S. (2009). The İnfluence Of National Culture And İnstitutional Voids On Family Ownership Of Large Firms: A Country Level Empirical Study. Journal Of International Management, 15(1), 32–45. Https://Doi.Org/10.1016/J.İntman.2008.06.002 Chrisman, J. J., Chua, J. H., & Litz, R. (2003). A Unified Systems Perspective Of Family Firm Performance: An Extension And İntegration. Journal Of Business Venturing, 18, 467–472. Https://Doi.Org/10.1016/S0883-9026(03)00055-7 Collis, J. & Hussey, R. (2003) “Business Research. A Practical Guide For Undergraduate And Graduate Students” 2nd Edition, Palgrave Macmillan Afdb. (2018). West Africa Economic Outlook West Africa Economic Outlook. Coviello, N. E., & Mcauley, A. (1999). Internationalization And The Smaller Firm: A Review Of Contemporary Empirical Research. Management International Review, 39(3), 223–256. Https://Doi.Org/10.2307/40835788. Crick, D., & Jones, M. V. (2000). Small high-technology firms and international high-technology markets. Journal of international marketing, 8(2), 63-85. D’Almeida, F. A., & Alleman, M. (2010). Profi L Culturel Des Pays Du Sud Membres De La Francophonie. Retrieved From Https://Www.Francophonie.Org/IMG/Pdf/Profil_OIF_UEMOA_Vlegere.Pdf Dunning, J. H. (1998). Location And The Multinational Enterprise: A Neglected Factor?, 1, 45–66. Ferrance, E. (2000). Action Research. Retrieved On June 20, 2019, From Https://Www.Brown.Edu/Academics/EducationAlliance/Sites/Brown.Edu.Academics.Education-Alliance/Files/Publications/Act_Research.Pdf Hamdi, F. M. (2013). The impact of globalization in the developing countries. Developing Country Studies, 3(11), 142-144. Huet, S. (2011). Hiver 2010/2011 En France : Plus Froid Que La Moyenne. Liberation. Retrieved From Http://Sciences.Blogs.Liberation.Fr/2011/03/07/Hiver-20102011-En-France-Plus-Froid-Que-La-Moyenne/ Ionescu, A., & Dumitru, N. R. (2015). The role of innovation in creating the company’s competitive advantage. Ecoforum Journal, 4(1), 14. Johanson, J., & Vahlne, J. (1977). The İnternationalization Process Of The Firm - A Model Of Knwoledge Development And İncreasing Foreign Market Commitments. Journal Of International Business Studies, 8(1): 23-32. Johanson, J., & Vahlne, J. (1990). The Mechanism Of Internationalization. International Marketing Review, 7(4), 02651339010137414. Https://Doi.Org/10.1108/02651339010137414 Johanson, J., & Vahlne, J. (2009). The Uppsala İnternationalization Process Model Revisited: From Liability Of Foreigners To Liability Of An Outsider Ship. Journal Of International Business Studies, 40: 1411-1431. Johanson, J., & Wiedersheim-Paul, F. (1975, October). The İnternationalization Of The Firm - Four Swedish Cases. The Journal Of Management Studies, 12(3): 305-323. Kemmis, S., & McTaggart, R. (2000). Participatory action research: Handbook of qualitative research. Thousand Oaks, CA, Sage publications, 567-605. Kontinen, T., & Ojala, A. (2010). The internationalization of family businesses: A review of extant research. Journal of Family Business Strategy, 1(2), 97-107. McDougall, P. P., & Oviatt, B. M. (2000). International entrepreneurship: the intersection of two research paths. Academy of management Journal, 43(5), 902-906. Mensching, H., Calabro, A., Eggers, F., & Kraus, S. (2016). Internationalization Of Family And Non-Family Firms: A Conjoint Experiment Among Ceos. European Journal Of International Management, 10(5): 581-604. Mitter, C., Duller, C., Feldbauer-Durstmuller, B., & Kraus, S. (2014, January). Internationalization Of Family Firms: The Effect Of Ownership And Governance. Review Of Managerial Science, 8. Mustakallio, M., Autio, E., & Zahra, S. A. (2002). Relational and contractual governance in family firms: Effects on strategic decision making. Family business review, 15(3), 205-222. Neuendorf, K. A. (2019). Content Analysis And Thematic Analysis. In P. Brough (Ed.), Research Methods For Applied Psychologists: Design, Analysis And Reporting (Pp. 211-223). New York: Routledge. Nouria, K., & Abdelkader, D. (2016, March). Internationalization And Multinational Enterprises New Entry: Contributions Of The Uppsala Model. Maghreb Review Of Economic And Management, 3(1): 103-111. Oviatt, B. M., & Mcdougall, P. P. (1997). Challenges For İnternationalization Process Theory: The Case Of New İnternational Ventures. Management International Review, 37(2), 85–99. Retrieved From Parker, L. (2003). Qualitative Research İn Accounting And Management: The Emerging Agenda. Journal Of Accounting And Finance, 2: 15-30. Pukall, T., & Calabro, A. (2014). The İnternationalization Of Family Firms: A Critical Review And Integrative Models. Family Business Review, 27(2): 103-125. Rastorgueva, K. (2014). Internationalization Process Of Family Firms: Reasons, Networks And Obstacles. University Of JYVASKYLA. Sharma, V. M., & Erramilli, M. K. (2004). Resource-Based Explanation Of Entry Mode Choice. Journal Of Marketing Theory And Practice, 12(1), 1–18. Https://Doi.Org/10.1080/10696679.2004.11658509 Simões, V. C., & Dominguinhos, P. (2001). Portuguese born globals: an exploratory study. In EIBA Conference at ESCP-EAP. Tripp, D. (2005). Action Research: A Methodological İntroduction. Educacção E Pesquisa, 31(3), 443–466. Https://Doi.Org/10.1590/S1517-97022005000300009 Tvedten, K., Hansen, M., & Jeppesen, S. (2014). Understanding The Rise Of African Business. Retrieved On April 6, 2019, From Https://Www.Cbs.Dk/Files/Cbs.Dk/Safic_Paper_2014.Pdf Vaismoradi, M., Turunen, H., & Bondas, T. (2013). Content Analysis And Thematic Analysis: Implications For Conducting A Qualitative Descriptive Study. Nursing And Health Sciences, 15: 398-405. Wu, D., & Zhao, F. (2007, March). Entry Modes For İnternational Markets: Case Study Of Huawei, A Chinese Technology Enterprise. International Review Of Business Research Papers, 3(1): 183-196. www.kompass.com www.europages.com www.lespagesmaghreb.com Zaniewska, K. (2013). Determinants Of Family Business İnternationalization. Review Of Existing Research. Economy Marche-Journal Of Applied …, XXXI(2), 52–60.
Toplam 2 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makaleleri
Yazarlar

Esra Dil

Souleymane Bindjo 0000-0002-3582-1779

Yayımlanma Tarihi 30 Ekim 2020
Gönderilme Tarihi 1 Nisan 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 15 Sayı: 2

Kaynak Göster

APA Dil, E., & Bindjo, S. (2020). MARKET SEEKING & STRATEGY DEVELOPMENT IN WEST AND NORTH AFRICAN COUNTRIES: A TURKISH FAMILY BUSINESS EXPERIENCE. Akademik İncelemeler Dergisi, 15(2), 823-864. https://doi.org/10.17550/akademikincelemeler.712832

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