Yıl 2021, Cilt 16 , Sayı 1, Sayfalar 47 - 72 2021-04-15

Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies
Tüketiciler Sosyal Medyadaki Kurumsal Sosyal Sorumluluk Mesajlarını Gerçekten Önemsiyor mu? Türk Telekomünikasyon Şirketleri Üzerine Bir Araştırma

Mustafa Abdül Metin DİNÇER [1] , Emre YILDIRIM [2] , Yusuf ARSLAN [3]


Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory rather than voluntary. The literature review suggests that these activities provide benefits such as increasing sales, developing the companies' positive image, reducing the costs, protecting the environment, and many other issues. However, it is questionable whether it is valid for all sectors and platforms. In this sense, this study investigates whether the consumers care about companies' CSR messages on social media. From this perspective, an investigation on Turkish telecommunication companies was conducted. The researchers made a qualitative content analysis, and in this regard, the documents of the study were analyzed with qualitative analysis software MAXQDA. According to the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities. Moreover, this insincerity leads to negative credibility in the field. Both of these negative dimensions in the consumers' minds prevent the correct message conveying about CSR activities of the cases.
Son yirmi yılda, kurumsal sosyal sorumluluk (KSS) gönüllü işletme faaliyetlerden ziyade zorunlu bir işletme faaliyeti olarak görülmeye başlanmıştır. Alan yazın taraması, bu faaliyetlerin satışları artırma, şirketlerin olumlu imajını geliştirme, maliyetleri düşürme noktasında, çevreyi koruma ve diğer birçok konuda faydalar sağladığını ortaya koymaktadır. Fakat bu durum gerçeği ne kadar yansıtmaktadır? Bu durum gerçekten de tüm sektörler ve platformlar için geçerli midir? Bu bağlamda, çalışmada tüketicilerin, şirketlerin sosyal medyadaki KSS mesajlarına önem verip vermedikleri araştırılmış ve bu çerçevede, Türk telekomünikasyon şirketleri hakkında bir araştırma yürütülmüştür. Araştırmacılar tarafından nitel içerik analizi yapılmıştır. Bu bağlamda, yapılan nitel içerik analizinde kullanılan araştırmanın belgeleri MAXQDA programı ile analiz edilmiştir. Elde edilen sonuçlara göre, araştırmanın vakalarını oluşturan tüketicilerin çoğu KSS faaliyetlerinin samimiyetine inanmamakta ve bu samimiyetsizlik de tüketiciler üzerinde güvensizliğe neden olmaktadır. Yine, tüketicilerin zihnindeki bu olumsuz boyutların her ikisi de vakaların KSS faaliyetleri hakkında doğru mesajları tüketiciye iletmelerine engel olmaktadır.
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Birincil Dil en
Konular Beşeri Bilimler, Ortak Disiplinler
Bölüm Araştırma Makaleleri
Yazarlar

Orcid: 0000-0002-1065-963X
Yazar: Mustafa Abdül Metin DİNÇER
Kurum: SAKARYA ÜNİVERSİTESİ
Ülke: Turkey


Orcid: 0000-0001-8703-7743
Yazar: Emre YILDIRIM
Kurum: SAKARYA ÜNİVERSİTESİ
Ülke: Turkey


Orcid: 0000-0002-1873-7567
Yazar: Yusuf ARSLAN (Sorumlu Yazar)
Kurum: SAKARYA ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 15 Nisan 2021

Bibtex @araştırma makalesi { akademikincelemeler840643, journal = {Akademik İncelemeler Dergisi}, issn = {1306-7885}, eissn = {2602-3016}, address = {}, publisher = {Sakarya Üniversitesi}, year = {2021}, volume = {16}, pages = {47 - 72}, doi = {10.17550/akademikincelemeler.840643}, title = {Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies}, key = {cite}, author = {Dinçer, Mustafa Abdül Metin and Yıldırım, Emre and Arslan, Yusuf} }
APA Dinçer, M , Yıldırım, E , Arslan, Y . (2021). Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies . Akademik İncelemeler Dergisi , 16 (1) , 47-72 . DOI: 10.17550/akademikincelemeler.840643
MLA Dinçer, M , Yıldırım, E , Arslan, Y . "Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies" . Akademik İncelemeler Dergisi 16 (2021 ): 47-72 <https://dergipark.org.tr/tr/pub/akademikincelemeler/issue/61282/840643>
Chicago Dinçer, M , Yıldırım, E , Arslan, Y . "Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies". Akademik İncelemeler Dergisi 16 (2021 ): 47-72
RIS TY - JOUR T1 - Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies AU - Mustafa Abdül Metin Dinçer , Emre Yıldırım , Yusuf Arslan Y1 - 2021 PY - 2021 N1 - doi: 10.17550/akademikincelemeler.840643 DO - 10.17550/akademikincelemeler.840643 T2 - Akademik İncelemeler Dergisi JF - Journal JO - JOR SP - 47 EP - 72 VL - 16 IS - 1 SN - 1306-7885-2602-3016 M3 - doi: 10.17550/akademikincelemeler.840643 UR - https://doi.org/10.17550/akademikincelemeler.840643 Y2 - 2021 ER -
EndNote %0 Akademik İncelemeler Dergisi Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies %A Mustafa Abdül Metin Dinçer , Emre Yıldırım , Yusuf Arslan %T Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies %D 2021 %J Akademik İncelemeler Dergisi %P 1306-7885-2602-3016 %V 16 %N 1 %R doi: 10.17550/akademikincelemeler.840643 %U 10.17550/akademikincelemeler.840643
ISNAD Dinçer, Mustafa Abdül Metin , Yıldırım, Emre , Arslan, Yusuf . "Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies". Akademik İncelemeler Dergisi 16 / 1 (Nisan 2021): 47-72 . https://doi.org/10.17550/akademikincelemeler.840643
AMA Dinçer M , Yıldırım E , Arslan Y . Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies. Akademik İncelemeler Dergisi. 2021; 16(1): 47-72.
Vancouver Dinçer M , Yıldırım E , Arslan Y . Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies. Akademik İncelemeler Dergisi. 2021; 16(1): 47-72.
IEEE M. Dinçer , E. Yıldırım ve Y. Arslan , "Do Consumers Really Care About Corporate Social Responsibility Messages on Social Media? An Investigation on Turkish Telecommunication Companies", Akademik İncelemeler Dergisi, c. 16, sayı. 1, ss. 47-72, Nis. 2021, doi:10.17550/akademikincelemeler.840643