TR
EN
Creating Value for the Digital Reader in the Context of Sustainable Journalism
Öz
Because of digitalisation, social media platforms usage for news follow-up, the changing news consumption habits of young readers, and the COVID-19 pandemic, traditional journalism has been in a crisis for a while. Social media has become a significant competitor for news organisations in terms of both news consumption and advertising. Using the findings of the news consumption habits survey conducted with 200 participants in the United Kingdom (in London and Cardiff), this study discusses readers' expectations and consumption habits in the context of sustainable journalism. The survey constitutes a part of large-scale research carried out with the financial support of TÜBİTAK. It is revealed that readers heavily prefer digital platforms, including social media, for news follow-up, and this interest increased during the Pandemic. The main expectations of the consumer/reader are reliability, easy access/use, easy-to-follow, personalised/reader-specific content, and less advertising. Among the findings is that young readers prefer social media platforms that are not "news organisations" to follow the news. Reader-based revenues are regarded as the most crucial income for sustainable journalism. Media needs to understand the reader's expectations and produce news content that will create value for them to generate sustainable reader income.
Anahtar Kelimeler
Destekleyen Kurum
TUBİTAK
Proje Numarası
1059B192000856 (TÜBİTAK 2219)
Etik Beyan
Ethical approval was received on 9th February 2022 with the numbered decision 21/22JOMEC006 from the Cardiff University School of Journalism Media and Culture (JOMEC) Research Committee.
Teşekkür
Thanks to TUBİTAK for their financial support of this research.
Kaynakça
- Barclay, S., Barnett, S., Moore, M., & Townend, J. (2022). Local News Deserts In The UK. JRSST Charitable Trust. https://publicbenefitnews.files.wordpress.com/2022/06/local-news-deserts-in-the-uk.pdf.
- Berglez, P., Olausson, U. & Ots, M. (2017). Berglez, U. Olausson, & M. Ots (eds.), in What is Sustainable Journalism? Integrating the environmental, social, and economic challenges of journalism (pp. xi-xxvi) New York: Peter Lang https://doi.org/10.3726/b11462
- Brenier, J. (2019). Why most publisher paywalls are destined to fail, is accessed on 10.07.2023 from the link https://jamesbreiner.com/why-most-publisher-paywalls-are-destined-to-fail/
- Bozlağan, R. (2005). Sürdürülebilir Gelişme Düşüncesinin Tarihsel Arka Planı. Journal of Social Policy Conferences, 0(50), 1011-1028. Retrieved from https://dergipark.org.tr/tr/pub/iusskd/issue/891/9943
- Güneş, S. (2011). Değer Yaratma Bağlamında Güncel Dört Yenilik Modeli. Sanat ve Tasarım Dergisi, 1(7), 71-89.
- Golzar, J., Noor, S., Tajik, O., (2022). Convenience Sampling. International Journal of Education and Language Studies, 1(2), 72-77. DOI: 10.22034/ijels.2022.162981
- Kima, J., Wang, X & Malthouse, E. (2021). Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site, Digital Journalism. Taylor & Francis Group, https://doi.org/10.1080/21670811.2021.198497
- Kothari, A., Lackner, J. (2006). A Value Based Approach to Management. Journal of Business & Industrial Marketing, 21(4), 243– 249. DOI: 10.1108/08858620610672614
Ayrıntılar
Birincil Dil
İngilizce
Konular
Gazetecilik
Bölüm
Araştırma Makalesi
Yazarlar
Erken Görünüm Tarihi
21 Nisan 2024
Yayımlanma Tarihi
28 Nisan 2024
Gönderilme Tarihi
2 Eylül 2023
Kabul Tarihi
16 Şubat 2024
Yayımlandığı Sayı
Yıl 2024 Sayı: 44
APA
Baştürk, E. Ş. (2024). Creating Value for the Digital Reader in the Context of Sustainable Journalism. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 44, 31-44. https://doi.org/10.31123/akil.1349657
AMA
1.Baştürk EŞ. Creating Value for the Digital Reader in the Context of Sustainable Journalism. Akdeniz İletişim. 2024;(44):31-44. doi:10.31123/akil.1349657
Chicago
Baştürk, Emel Şerife. 2024. “Creating Value for the Digital Reader in the Context of Sustainable Journalism”. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, sy 44: 31-44. https://doi.org/10.31123/akil.1349657.
EndNote
Baştürk EŞ (01 Nisan 2024) Creating Value for the Digital Reader in the Context of Sustainable Journalism. Akdeniz Üniversitesi İletişim Fakültesi Dergisi 44 31–44.
IEEE
[1]E. Ş. Baştürk, “Creating Value for the Digital Reader in the Context of Sustainable Journalism”, Akdeniz İletişim, sy 44, ss. 31–44, Nis. 2024, doi: 10.31123/akil.1349657.
ISNAD
Baştürk, Emel Şerife. “Creating Value for the Digital Reader in the Context of Sustainable Journalism”. Akdeniz Üniversitesi İletişim Fakültesi Dergisi. 44 (01 Nisan 2024): 31-44. https://doi.org/10.31123/akil.1349657.
JAMA
1.Baştürk EŞ. Creating Value for the Digital Reader in the Context of Sustainable Journalism. Akdeniz İletişim. 2024;:31–44.
MLA
Baştürk, Emel Şerife. “Creating Value for the Digital Reader in the Context of Sustainable Journalism”. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, sy 44, Nisan 2024, ss. 31-44, doi:10.31123/akil.1349657.
Vancouver
1.Emel Şerife Baştürk. Creating Value for the Digital Reader in the Context of Sustainable Journalism. Akdeniz İletişim. 01 Nisan 2024;(44):31-44. doi:10.31123/akil.1349657