“Keep In E-Touch”: Personality and Facebook Use

Yıl 2012, Sayı: 18, 123 - 139, 01.12.2012

Ulaş Başar Gezgin

Öz

How are personality and Facebook related? This paper tries to find out the relationship between extraversion and the number of Facebook friends; extraversion and time spent on Facebook; personality and Facebook use; gender and Facebook use; and Facebook account age and the number of Facebook friends. A total of 103 participants aged 19 to 25 from SEGi University College (Malaysia) took part in the study. The Internet Motives Scale was used to measure Facebook use and the Ten-Item Personality Inventory to measure Big Five personality traits. A set of questions were asked in addition to the scales to obtain more information about specific uses of Facebook. To uncover the relationships at hand, descriptive statistics, frequency analyses, independent-samples t-tests, Pearson correlation analyses, one-way ANOVA, reliability analysis, and factor analysis were conducted. It was found that introverts have a smaller number of Facebook friends; extroverts use Facebook for relationship maintenance, passing time, virtual community, entertainment, and coolness; both extroverts and emotionally stable users spend more time on Facebook for relationship maintenance, while only extroverts spend more time for virtual community and companionship; and males use Facebook more for virtual community, entertainment, coolness, and companionship compared to females. The findings are discussed with regard to social enhancement and social compensation hypotheses as well as uses and gratifications theory

Anahtar Kelimeler

Psychology of Communication, Social Media, Personality, Uses and Gratifications Theory

“E-Bağlantıda Ol”: Kişilikve Facebook Kullanımı

Öz

Kişilik ile Facebook ilişkisi nasıldır? Bu çalışma, dışa dönüklük ve Facebook arkadaşı sayısı; dışadönüklük ve Facebook’ta harcanan zaman; kişilik ve Facebook kullanımı; cinsiyet ve Facebook kullanımı; ve Facebook hesap yaşı ve Facebook arkadaşı sayısı arasındaki ilişkileri bulmaya çalışmaktadır. Bu çalışmada, SEGi University College’dan (Malezya) yaşları 19 ile 25 yaş arasında değişmekte olan toplam 103 katılımcı yeralmaktadır. Facebook kullanımını ölçmek için İnternet Motifleri Ölçeği; büyük beş kişilik özelliklerini ölçmek için ise 10 maddeli kişilik envanteri kullanıldı. Ölçeklere ek olarak, Facebook’un özel kullanımları hakkında daha fazla bilgi alabilmek için test soruları soruldu. Söz konusu ilişkileri ortaya çıkarmak için betimsel istatistik, sıklık çözümlemesi, bağımsız örneklemli t testleri, Pearson korelasyon çözümlemesi, tek yönlü ANOVA, güvenirlik çözümlemesi ve etmen çözümlemesi gerçekleştirildi.Bu bağlamda, içe dönük kişiliklerin daha az sayıda Facebook arkadaşına sahip olduğu; dışa dönüklerin ise Facebook’u, ilişkilerini sürdürme, zaman geçirme, sanal topluluk, eğlenme ve havalılık amacıyla kullandığı; dışa dönüklerin ve duygusal olarak istikrarlı kullanıcıların Facebook’ta ilişkilerini sürdürme amacıyla daha fazla zaman geçirdiği; yalnızca içe dönüklerin daha çok sanal topluluk ve eşlik etme amacıyla zaman harcadığı; ve erkeklerin Facebook’u daha çok sanal topluluk, eğlence, havalılık ve eşlik etme amacıyla kullandığı ortaya konulmuştur. Bulgular, toplumsal güçlendirme ve toplumsal telafi denenceleri ve kullanımlar ve doyumlar kuramı ile ilişkili bir biçimde tartışılmaktadır

Anahtar Kelimeler

İletişim Psikolojisi, Sosyal Medya, Kişilik, Kullanımlar ve Doyumlar Kuramı

Kaynakça

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