Öz
In the post-modern period caused by globalization, individuals are under constant image bombardment. In this period, which is defined as desire age or society of the spectacle, masses are directed to continuous consumption. Advanced capitalist culture always keeps this consumption spiral alive by using the innate sense of incompleteness of people and the desire to complete it in someone else's eyes to complete it. The phenomenon of the game, which has created culture since the beginning of human history, has been used in the system as a component that will support and strengthen this race by taking its place among the indicators. Many companies and service sectors use elements of play to entertain and make the products attractive. This is because the system forces people / audiences to be constantly on the move. In this period, where individuals are constantly being active, the representation processes and perception of art have also changed. The aim of the researcher is to examine the reasons of increase of the interactive works that uses the elements of play in the art environment, which is shaped and displayed within the cultural structure of the advanced capitalist society.