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TEORİDE VE UYGULAMADA FİYAT FARKLILAŞTIRMASI STRATEJİLERİ

Yıl 2008, Cilt: 10 Sayı: 1, 219 - 242, 01.06.2008

Meltem Erdoğan

https://izlik.org/JA87HW25WT

Öz

Karını maksimize etmeye çalışan firma, tüketici artığından daha fazlasını almaya çalışır. Bu tür amacı olan firmalar için uygun fiyatlama stratejilerinden biride fiyat farklılaştırmasıdır. Fiyat farklılaştırması teoride daha çok birinci, ikinci ve üçüncü dereceden fiyat farklılaştırması olarak bilinirken, uygulamada çift yönlü tarife, bağlı satışlar, bölgesel ve zamanlar arası fiyat farklılaştırması olarak da uygulama da karşımıza çıkar. Bu çalışma teori ve uygulama da fiyat farklılaştırmasına ışık tutmayı hedeflemiştir.

Anahtar Kelimeler

-

Kaynakça

  • Adams, W.J. and Yellen, Janet L., ‘Commodity Bundling and the Burden of Monopoly’, The Quarterly Journal of Economics, Vol.90, No.3, (Aug 1976), s. 475.
  • Baye, Michael, Managerial Economics and Business Strategy, McGraw-Hill, International edition, 2003.
  • Bergstrom, Ted ve Mason MacKie, Jeffrey K., ‘Some Simple Analytics of Peak-Load Pricing’, Rand Journal of Economics, (Summer 1991) Vol.22, No.2, s.241.
  • Carlton, D.W. ve J.M. Perloff, Modern Industrial Organization, Addison Wesley Longman, 2005, 4th edition.
  • Capozza, Dennis R. ve Van Order, Robert, ‘A Generalized Model of Spatial Competition’, The American Economic Review, (Dec. 1978), Vol. 68, No. 5, s.897.
  • Colberg, M. R. and D.R. Forbush,, Business EconomicsPrincipals and Cases, Irwın Inc., Illinois, 1986, 7th edition, s. 313.
  • Dobbs, Ian, Managerial Economics: Firms, Markets, and Business Decisions, Oxford University Press, 2000.
  • Edgar, M Hoover Jr.,., ‘Spatial Price Discrimination’, The Review of Economics Studies, (June 1937), Vol. 4, No. 3, s. 183.
  • Ekelund R.B. ve R.F. Hebert, Secret Origins of Modern Microeconomics: Dupuit and the Engineers, The University of Scicago Press, 1999, s. 195.
  • Harikesh, Nair., ‘Intertemporal Price Discrimination with Forward Looking Consumers: Application to the US market Console Video Games’, http://faculty-gsb.stanford.edu/nair/PDFs/VGames_Dynamic_2006.pdf, 04.03.2008.
  • Hirschey, M. ve Pappas, J.L., Fundamentals of Managerial Economics, Dryden Press, U.S.A., 1998, s. 537. Koch, James V, Industrial Organization and Prices, Prentice – Hall Inc., 1974, s. 307
  • Lipsey, R., P. N. Cournat ve D. D. Purvis, Microeconomics, Harper Collins College Publishers, 1994, Eight Canadian Edition, s. 254- 255.
  • McCormick, R.E, W. F. Shughart II, and R.D. Tollison, ‘A Theory of Post-Producer Commodity Bundling: Prof. Hirshleifer Meets Prof. Becker’, s. 4. http://www.olemiss.edu/depts/economics/Theory%20of%20Commodity %20Bundling.pdf,, 07/02/2008.
  • Moyer, James R. and R. Charles McGuigan. Managerial Economics, West Publishing Company, 1993, 6th edition.
  • Nair. Harikesh, ‘Intertemporal Price Discrimination with Forward Looking Consumers: Application to the US market Console Video Games’, http://facultygsb.stanford.edu/nair/PDF-s/VGames_Dynamic_2006.pdf, 04.03.2008.
  • Norman, G., and Manfredi, La manna, The New Industrial Economics: Recent Development in Industrial Organization, Oligopoly and Game Theory, Edward Elgar Publishing, 1992, s. 110.
  • Parasız, Đ., ‘Mikroekonomi’, Ezgi Kitabevi, Bursa, 2002, 7. baskı. Philips, L., The Economics of Price Discrimination, Cambridge University Press, 1983, s. 16.
  • Pigou, A. C., The Economics of Welfare, MacMillan, London, 4th edition, 1962, s. 279
  • Robinson Joan,. Economics of Imperfect Competition, MacMillian and Co., London, 1961, 179-181.
  • Oi, W.Y., ‘A Disneyland Dilemma: Two-Part Tariffs for a Mickey Mouse Monopoly’, The Quarterly Journal of Economics, Vol.85, No.1, (Feb. 1971), s. 77
  • Scitovsky, T, Welfare and Competition, R. D. Irwin Inc. 1971, Revised edition, s. 445.
  • Scherer,. F.M ve Ross, David, Industrial Market Structure and Economic Performance, Houghton Mifflin Company, 1990, third edition, s. 502.
  • Seo, K.K. Managerial Economics: Text, Problems, and Short Cases, Richard D. Irwin Inc. Seventh edition, 1991.
  • Shepard, A., ‘Price Discrimination and Retail Configuration’, The Journal of Political Economy, Vol.99, No.1, (Feb. 1991), s. 30.
  • Shughart II, William F., William F. Chappell and Rex L. Cottle. Modern Managerial Economics: Economic Theory for Business Decision, South-Western Publishing Co., 1994.
  • Shy,. O, Industrial Organization,:Theory and Application, MIT Press, 1995, s. 342.
  • Stokey, Nacy L., ‘Intertemporal Price Discrimination’, The quartely Journal of Economics, (Au 1979), Vol. 93, No.3, s. 355-371.
  • Stokey, Nacy, L., ‘Ratioanl Expectations and Durable Goods Pricing’, The Bell Journal of Economics, (Spring 1981), Vol. 12, No.1, s. 112-128.
  • Tirole, J,, The Theory of Industrial Organization, MIT Press, Massachusetts, 1988, s. 136. Ünsal, E., ‘Mikroiktisat’, Đmaj Yayıncılık, Ankara, 2000, 3. baskı.
  • Varian H. R,, Handbook of Industrial Organization, Elsevier Science Publishers B.V., Edited by R. Schmalensee and R.D. Willig (Amsterdam) 1989, Vol. 1, s. 598.
  • Vijayamohanan, Pillai N., ‘A Contribution To Peak Load Pricing :Theory And Application’, http://www.cds.edu/download_files/346.pdf, 07/03/2008.
  • Yıldırım, K., R. Eşkinat. ve A. Kabasakal, ‘Endüstriyel Ekonomi’, Ekin Yayıncılık, 2005, 3. baskı.

TEORİDE VE UYGULAMADA FİYAT FARKLILAŞTIRMASI STRATEJİLERİ

Yıl 2008, Cilt: 10 Sayı: 1, 219 - 242, 01.06.2008

Meltem Erdoğan

https://izlik.org/JA87HW25WT

Öz

Karını maksimize etmeye çalışan firma, tüketici artığından daha fazlasını almaya çalışır. Bu tür amacı olan firmalar için uygun fiyatlama stratejilerinden biride fiyat farklılaştırmasıdır. Fiyat farklılaştırması teoride daha çok birinci, ikinci ve üçüncü dereceden fiyat farklılaştırması olarak bilinirken, uygulamada çift yönlü tarife, bağlı satışlar, bölgesel ve zamanlar arası fiyat farklılaştırması olarak da uygulama da karşımıza çıkar. Bu çalışma teori ve uygulama da fiyat farklılaştırmasına ışık tutmayı hedeflemiştir.

Anahtar Kelimeler

Fiyat farklılaştırması birinci ikinci üçüncü dereceden fiyat farklılaştırması

Kaynakça

  • Adams, W.J. and Yellen, Janet L., ‘Commodity Bundling and the Burden of Monopoly’, The Quarterly Journal of Economics, Vol.90, No.3, (Aug 1976), s. 475.
  • Baye, Michael, Managerial Economics and Business Strategy, McGraw-Hill, International edition, 2003.
  • Bergstrom, Ted ve Mason MacKie, Jeffrey K., ‘Some Simple Analytics of Peak-Load Pricing’, Rand Journal of Economics, (Summer 1991) Vol.22, No.2, s.241.
  • Carlton, D.W. ve J.M. Perloff, Modern Industrial Organization, Addison Wesley Longman, 2005, 4th edition.
  • Capozza, Dennis R. ve Van Order, Robert, ‘A Generalized Model of Spatial Competition’, The American Economic Review, (Dec. 1978), Vol. 68, No. 5, s.897.
  • Colberg, M. R. and D.R. Forbush,, Business EconomicsPrincipals and Cases, Irwın Inc., Illinois, 1986, 7th edition, s. 313.
  • Dobbs, Ian, Managerial Economics: Firms, Markets, and Business Decisions, Oxford University Press, 2000.
  • Edgar, M Hoover Jr.,., ‘Spatial Price Discrimination’, The Review of Economics Studies, (June 1937), Vol. 4, No. 3, s. 183.
  • Ekelund R.B. ve R.F. Hebert, Secret Origins of Modern Microeconomics: Dupuit and the Engineers, The University of Scicago Press, 1999, s. 195.
  • Harikesh, Nair., ‘Intertemporal Price Discrimination with Forward Looking Consumers: Application to the US market Console Video Games’, http://faculty-gsb.stanford.edu/nair/PDFs/VGames_Dynamic_2006.pdf, 04.03.2008.
  • Hirschey, M. ve Pappas, J.L., Fundamentals of Managerial Economics, Dryden Press, U.S.A., 1998, s. 537. Koch, James V, Industrial Organization and Prices, Prentice – Hall Inc., 1974, s. 307
  • Lipsey, R., P. N. Cournat ve D. D. Purvis, Microeconomics, Harper Collins College Publishers, 1994, Eight Canadian Edition, s. 254- 255.
  • McCormick, R.E, W. F. Shughart II, and R.D. Tollison, ‘A Theory of Post-Producer Commodity Bundling: Prof. Hirshleifer Meets Prof. Becker’, s. 4. http://www.olemiss.edu/depts/economics/Theory%20of%20Commodity %20Bundling.pdf,, 07/02/2008.
  • Moyer, James R. and R. Charles McGuigan. Managerial Economics, West Publishing Company, 1993, 6th edition.
  • Nair. Harikesh, ‘Intertemporal Price Discrimination with Forward Looking Consumers: Application to the US market Console Video Games’, http://facultygsb.stanford.edu/nair/PDF-s/VGames_Dynamic_2006.pdf, 04.03.2008.
  • Norman, G., and Manfredi, La manna, The New Industrial Economics: Recent Development in Industrial Organization, Oligopoly and Game Theory, Edward Elgar Publishing, 1992, s. 110.
  • Parasız, Đ., ‘Mikroekonomi’, Ezgi Kitabevi, Bursa, 2002, 7. baskı. Philips, L., The Economics of Price Discrimination, Cambridge University Press, 1983, s. 16.
  • Pigou, A. C., The Economics of Welfare, MacMillan, London, 4th edition, 1962, s. 279
  • Robinson Joan,. Economics of Imperfect Competition, MacMillian and Co., London, 1961, 179-181.
  • Oi, W.Y., ‘A Disneyland Dilemma: Two-Part Tariffs for a Mickey Mouse Monopoly’, The Quarterly Journal of Economics, Vol.85, No.1, (Feb. 1971), s. 77
  • Scitovsky, T, Welfare and Competition, R. D. Irwin Inc. 1971, Revised edition, s. 445.
  • Scherer,. F.M ve Ross, David, Industrial Market Structure and Economic Performance, Houghton Mifflin Company, 1990, third edition, s. 502.
  • Seo, K.K. Managerial Economics: Text, Problems, and Short Cases, Richard D. Irwin Inc. Seventh edition, 1991.
  • Shepard, A., ‘Price Discrimination and Retail Configuration’, The Journal of Political Economy, Vol.99, No.1, (Feb. 1991), s. 30.
  • Shughart II, William F., William F. Chappell and Rex L. Cottle. Modern Managerial Economics: Economic Theory for Business Decision, South-Western Publishing Co., 1994.
  • Shy,. O, Industrial Organization,:Theory and Application, MIT Press, 1995, s. 342.
  • Stokey, Nacy L., ‘Intertemporal Price Discrimination’, The quartely Journal of Economics, (Au 1979), Vol. 93, No.3, s. 355-371.
  • Stokey, Nacy, L., ‘Ratioanl Expectations and Durable Goods Pricing’, The Bell Journal of Economics, (Spring 1981), Vol. 12, No.1, s. 112-128.
  • Tirole, J,, The Theory of Industrial Organization, MIT Press, Massachusetts, 1988, s. 136. Ünsal, E., ‘Mikroiktisat’, Đmaj Yayıncılık, Ankara, 2000, 3. baskı.
  • Varian H. R,, Handbook of Industrial Organization, Elsevier Science Publishers B.V., Edited by R. Schmalensee and R.D. Willig (Amsterdam) 1989, Vol. 1, s. 598.
  • Vijayamohanan, Pillai N., ‘A Contribution To Peak Load Pricing :Theory And Application’, http://www.cds.edu/download_files/346.pdf, 07/03/2008.
  • Yıldırım, K., R. Eşkinat. ve A. Kabasakal, ‘Endüstriyel Ekonomi’, Ekin Yayıncılık, 2005, 3. baskı.
Toplam 32 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Yazarlar

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Gönderilme Tarihi 8 Eylül 2015
Yayımlanma Tarihi 1 Haziran 2008
IZ https://izlik.org/JA87HW25WT
Yayımlandığı Sayı Yıl 2008 Cilt: 10 Sayı: 1


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