TEORİDE VE UYGULAMADA FİYAT FARKLILAŞTIRMASI STRATEJİLERİ

Öz

Karını maksimize etmeye çalışan firma, tüketici artığından daha fazlasını almaya çalışır. Bu tür amacı olan firmalar için uygun fiyatlama stratejilerinden biride fiyat farklılaştırmasıdır. Fiyat farklılaştırması teoride daha çok birinci, ikinci ve üçüncü dereceden fiyat farklılaştırması olarak bilinirken, uygulamada çift yönlü tarife, bağlı satışlar, bölgesel ve zamanlar arası fiyat farklılaştırması olarak da uygulama da karşımıza çıkar. Bu çalışma teori ve uygulama da fiyat farklılaştırmasına ışık tutmayı hedeflemiştir.

Anahtar Kelimeler

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Kaynakça

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