BİR ETİK TÜKETİM ARACI OLARAK ADİL TİCARET

Yıl 2017, Cilt: 19 Sayı: 2, 143 - 154, 29.12.2017

Fuat Erol

Öz

Küreselleşmeyle birlikte ivme kazanan teknolojik ve ekonomik gelişmeler, hayata dair pek çok alana olduğu gibi bireylerin yaşantılarına da sirayet etmekte ve yeni toplumsal yapıların oluşmasında etkin bir rol oynamaktadır. Toplumlara ilişkin bu yapısal dönüşümler, yine toplumun birer parçası olan tüketicileri de etkilemekte; bu durum ise yeni tüketici profillerinin ortaya çıkmasına sebep olmaktadır. Genel olarak bilinç düzeyi yüksek, etik değerlere bağlı, çevresel ve toplumsal meselelere duyarlı bir yapıya sahip olan günümüz tüketicisi bu özellikleriyle; sosyal sorumluluk, etik tüketim, etik ticaret, tüketici vatandaş ve adil ticaret gibi kavramların yaygınlık kazanmasına katkı sağlamakta, toplumun tüm kesimleri için daha adil ve sürdürülebilir bir yaşamın mümkün kılınmasına yardımcı olmaktadır. Nitekim bu çalışmayla da etik tüketim bağlamında adil ticaret uygulamalarının ele alınması ve adil ticaret hareketinin 2011-2015 yılları arasında dünya genelindeki faaliyetlerinin veriler aracılığıyla incelenerek mevcut durumun ortaya konulması amaçlanmaktadır. Çalışmadan ulaşılan sonuçlar, adil ticaret hareketinin satış hacmi, faaliyet gösterilen ülke sayısı, dağıtılan prim tutarı gibi noktalarda artış trendi izlediğini; buna karşın mevcut durumun sosyal adaletin temini hususunda henüz yeterli seviyeye ulaşamadığını, bu noktada bir takım yeni adımların atılması gerekliliğini ortaya koymaktadır. 

Anahtar Kelimeler

Sosyal Sorumluluk, Etik Tüketicilik, Etik Tüketim, Etik Ticaret, Adil Ticaret

FAIR TRADE AS AN ETHICAL CONSUMPTION TOOL

Öz

Technological and economic developments that have gained momentum with globalization have spread to individuals' lives as in many other areas of life and have played an active role in the formation of new social structures. These structural transformations of societies have also affected consumers who are the part of society and has led to the emergence of new consumer profiles. Today's consumer has a high level of consciousness and ethical values on the environmental and social issues. With these characteristics, consumers have contributed to the spread of concepts such as social responsibility, ethical consumption, ethical business, consumer-citizen and fair trade, and they have helped to make a fairer and more sustainable life possible for all segments of society. Thus, this study aimed to discuss the fair-trade practices in the context of ethical consumption and to examine the current state of the fair-trade movement through the data of the worldwide activities between 2011 and 2015. The results obtained have revealed that the fair-trade movement is following an upward trend in some points such as sales volume, the number of countries in operation and the amount of premium distributed. Nevertheless, the present situation has not yet reached the adequate level of social justice, and it is still necessary to take some new steps at this point. 

Anahtar Kelimeler

Social Responsibility, Ethical Consumerism, Ethical Consumption, Ethical Trade, Fair Trade

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