Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim

Canan Armağan; Kudret Armağan

doi:10.32709/akusosbil.1312743

TR EN

Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim

Öz

İşletmeler açısından günümüz koşullarında benzersiz bir müşteri deneyimi yaratabilmek, hem çevrimiçi hem de çevrimdışı satış noktalarında hayati bir öneme sahiptir. Tek kanaldan alışveriş yapmayı kabul etmeyen günümüz müşterisi için fijital teknolojiler, fiziksel ve dijital deneyim alanlarını bütünleştiren ancak farklı özelliklere sahip yeni bir deneyim alanı oluşturmuştur. Teknolojiyle geliştirilmiş bu üçüncü deneyim alanı, müşterinin satın alma yolculuğuna değer katan ve kurumsal rekabet avantajını şekillendiren benzersiz bir ekosistem yaratmıştır. Fijital deneyimin amacı, insan-teknoloji etkileşimi yolu ile çok kanallı alışverişi mümkün kılmak, fijital teknolojiler aracılığıyla kişiselleştirilmiş bir deneyim oluşturmaktır. Bu çalışma, fijital deneyim ile ilgili güncel teknolojileri ve istatistikleri derleyerek kapsamlı bir kavramsal çerçeve oluşturarak, fijital pazarlama stratejileri geliştirmek isteyen uygulayıcılara yardımcı olmayı amaçlamaktadır.

Anahtar Kelimeler

Müşteri Deneyimi, Fijital, Fijital Pazarlama, Fijital Deneyim, Fijital Teknolojiler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Pazarlama (Diğer)

Bölüm

Derleme

Yazarlar

Canan Armağan ^*
0000-0001-5306-3409
Türkiye

Kudret Armağan
0000-0001-9871-157X
Türkiye

Yayımlanma Tarihi

18 Haziran 2025

Gönderilme Tarihi

21 Haziran 2023

Kabul Tarihi

2 Kasım 2024

Yayımlandığı Sayı

Yıl 2025 Cilt: 27 Sayı: 2

DOI

https://doi.org/10.32709/akusosbil.1312743

IZ

https://izlik.org/JA95WZ86UG

APA

Armağan, C., & Armağan, K. (2025). Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 27(2), 575-598. https://doi.org/10.32709/akusosbil.1312743

AMA

1.Armağan C, Armağan K. Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim. AKÜSBD. 2025;27(2):575-598. doi:10.32709/akusosbil.1312743

Chicago

Armağan, Canan, ve Kudret Armağan. 2025. “Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 27 (2): 575-98. https://doi.org/10.32709/akusosbil.1312743.

EndNote

Armağan C, Armağan K (01 Haziran 2025) Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 27 2 575–598.

IEEE

[1]C. Armağan ve K. Armağan, “Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim”, AKÜSBD, c. 27, sy 2, ss. 575–598, Haz. 2025, doi: 10.32709/akusosbil.1312743.

ISNAD

Armağan, Canan - Armağan, Kudret. “Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 27/2 (01 Haziran 2025): 575-598. https://doi.org/10.32709/akusosbil.1312743.

JAMA

1.Armağan C, Armağan K. Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim. AKÜSBD. 2025;27:575–598.

MLA

Armağan, Canan, ve Kudret Armağan. “Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, c. 27, sy 2, Haziran 2025, ss. 575-98, doi:10.32709/akusosbil.1312743.

Vancouver

1.Canan Armağan, Kudret Armağan. Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim. AKÜSBD. 01 Haziran 2025;27(2):575-98. doi:10.32709/akusosbil.1312743

This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International

Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim

Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim

Öz

Anahtar Kelimeler

The Third Space in Customer Experience: Phigital Experience

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

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