İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü

Mert Gürlek; Ayşen Akbaş Tuna; Murat Yeşiltaş

doi:10.32709/akusosbil.648635

TR EN

İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü

Öz

Bu araştırma işveren markasının duygusal emek ve işe adanma üzerindeki etkilerini incelemeyi amaçlamaktadır. Geliştirilen teorik model yapısal eşitlik modellemesi kullanılarak test edilmiştir. Araştırmada kullanılan veriler Ankara ilinde faaliyet gösteren beş yıldızlı otel işletmelerinin işgörenlerinden elde edilmiştir. Bulgulara göre, işveren markası duygusal emeğin yüzeysel davranış boyutunu anlamlı olarak etkilemezken, derin ve doğal davranış boyutlarını olumlu ve anlamlı olarak etkilemektedir. Diğer yandan, derin ve doğal davranışlar işe adanma üzerinde olumlu ve anlamlı bir etkiye sahipken, yüzeysel davranış işe adanma üzerinde anlamlı bir etkiye sahip değildir. Aracılık etkisi açısından, derin ve doğal davranışlar işveren markasının işe adanma üzerindeki etkisine aracılık etmektedir. Sonuç olarak, bu araştırma işveren markasının örgütlere sunduğu yararlardan bir kesit sunarak alanyazına katkı sağlamaktadır.

Anahtar Kelimeler

İşveren markası,duygusal emek,işe adanma,otel işletmeleri

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Mert Gürlek ^*
0000-0002-0024-7746
Türkiye

Ayşen Akbaş Tuna
0000-0003-4615-4374
Türkiye

Murat Yeşiltaş
0000-0001-7865-0407
Türkiye

Yayımlanma Tarihi

29 Haziran 2020

Gönderilme Tarihi

19 Kasım 2019

Kabul Tarihi

1 Mayıs 2020

Yayımlandığı Sayı

Yıl 2020 Cilt: 22 Sayı: 2

DOI

https://doi.org/10.32709/akusosbil.648635

IZ

https://izlik.org/JA47FA96RT

APA

Gürlek, M., Akbaş Tuna, A., & Yeşiltaş, M. (2020). İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 22(2), 593-614. https://doi.org/10.32709/akusosbil.648635

AMA

1.Gürlek M, Akbaş Tuna A, Yeşiltaş M. İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü. AKÜSBD. 2020;22(2):593-614. doi:10.32709/akusosbil.648635

Chicago

Gürlek, Mert, Ayşen Akbaş Tuna, ve Murat Yeşiltaş. 2020. “İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 22 (2): 593-614. https://doi.org/10.32709/akusosbil.648635.

EndNote

Gürlek M, Akbaş Tuna A, Yeşiltaş M (01 Haziran 2020) İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 22 2 593–614.

IEEE

[1]M. Gürlek, A. Akbaş Tuna, ve M. Yeşiltaş, “İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü”, AKÜSBD, c. 22, sy 2, ss. 593–614, Haz. 2020, doi: 10.32709/akusosbil.648635.

ISNAD

Gürlek, Mert - Akbaş Tuna, Ayşen - Yeşiltaş, Murat. “İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 22/2 (01 Haziran 2020): 593-614. https://doi.org/10.32709/akusosbil.648635.

JAMA

1.Gürlek M, Akbaş Tuna A, Yeşiltaş M. İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü. AKÜSBD. 2020;22:593–614.

MLA

Gürlek, Mert, vd. “İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, c. 22, sy 2, Haziran 2020, ss. 593-14, doi:10.32709/akusosbil.648635.

Vancouver

1.Mert Gürlek, Ayşen Akbaş Tuna, Murat Yeşiltaş. İşveren Markası İşe Adanmayı Nasıl Etkiler? Duygusal Emeğin Aracılık Rolü. AKÜSBD. 01 Haziran 2020;22(2):593-614. doi:10.32709/akusosbil.648635