Yıl 2019, Cilt 21 , Sayı 3, Sayfalar 686 - 702 2019-09-30

Determinants of Users’ Intention to Use Social Media Apps
Sosyal Medya Uygulamalarını Kullanmaya Yönelik Niyetin Belirleyicileri

Fatih Şahin [1] , Alkan Alkaya [2] , Ercan Taşkın [3]


This study examines to understand the smartphone users' attitudes and intention towards social media apps with the perspective of three widely used models; uses and gratification (U&G) theory's psychological motivations factors (entertainment, sociality, and information), innovation diffusion theory (IDT) and the technology acceptance model (TAM). Thus, in the framework of this research, the proposed research model consists of three respective models. The random sampling technique used to collect research samples from Usak province in Turkey.  The data used in testing the research model collected by the questionnaires. The numbers of the valid survey collected were 527. The structural equation modeling conducted to analyze the research assumptions and model. The outcomes indicate that the users' perceived ease of use (PEOU) influenced by complexity, relative advantage, observability, trialability. Perceived usefulness (PU) affected by compatibility, relative advantage, observability, trialability, and PEOU, while with attitude together influencing intention to use social media app. Another outcome showed that attitude determined by sociality, entertainment, PEOU, and PU. Empirical results also provided support for the integrative approach. The results show that TAM in the extension of an innovation diffusion theory and psychological motivations can help decision-makers in the social media app.

Bu çalışmanın amacı, akıllı telefon kullanıcılarının sosyal medya uygulamalarına yönelik tutumlarını ve niyetlerini, yaygın olarak kullanılan üç model; kullanımlar ve doyumlar teorisinin psikolojik faktörleri (eğlence, sosyalleşme ve bilgi), yeniliğin yayılımı kuramı ve teknoloji kabul modeli bakış açısıyla incelemektir. Bu araştırma hedefi çerçevesinde, bu üç model bir araştırma modeli altında birleştirilmiştir. Araştırma örnekleri Uşak İl’inden rasgele örneklem tekniği ile elde edilmiştir. Araştırma modelinin test edilmesinde kullanılan veriler anket yolu ile toplanmıştır. Toplanan geçerli anket sayısı 527 dir. Araştırma modeli ile araştırma hipotezleri yapısal eşitlik modellemesi ile test edilmiştir. Sonuçlar göstermektedir ki, kullanıcıların algılanan kullanım kolaylığı; karmaşıklık, bağıl avantaj, gözlemlenebilirlik ve denenebilirlik tarafından etkilenmektedir. Algılanan fayda ise; uygunluk, bağıl avantaj, gözlemlenebilirlik, denenebilirlik ve algılanan kullanım kolaylığı tarafından etkilenirken, algılanan fayda ile tutum sosyal medya uygulaması kullanım niyeti üzerinde etkilidir. Diğer taraftan sosyalleşme, eğlence, algılanan kullanım kolaylığı ve algılanan fayda tutumun belirleyicisidir. Nicel sonuçlar bütünleşik yaklaşımın desteklendiğini göstermiştir. Yeniliğin yayılımı kuramı ve psikolojik motivasyonlar bağlamında teknoloji kabul modelinin sosyal medya uygulamaları karar vericilerine yardımcı olabileceğini göstermektedir.

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Birincil Dil en
Konular Sosyal
Bölüm Antropoloji – Felsefe – Psikoloji - Sosyoloji
Yazarlar

Orcid: 0000-0002-4760-4413
Yazar: Fatih Şahin (Sorumlu Yazar)
Kurum: USAK UNIVERSITY, RECTORATE
Ülke: Turkey


Orcid: 0000-0002-9917-200X
Yazar: Alkan Alkaya
Kurum: USAK UNIVERSITY, HEALTH ACADEMY
Ülke: Turkey


Orcid: 0000-0001-8499-1013
Yazar: Ercan Taşkın
Kurum: DUMLUPINAR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET VE FİNANSMAN BÖLÜMÜ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 30 Eylül 2019

Bibtex @araştırma makalesi { akusosbil478170, journal = {Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi}, issn = {1302-1265}, eissn = {2149-4894}, address = {}, publisher = {Afyon Kocatepe Üniversitesi}, year = {2019}, volume = {21}, pages = {686 - 702}, doi = {10.32709/akusosbil.478170}, title = {Determinants of Users’ Intention to Use Social Media Apps}, key = {cite}, author = {Şahin, Fatih and Alkaya, Alkan and Taşkın, Ercan} }
APA Şahin, F , Alkaya, A , Taşkın, E . (2019). Determinants of Users’ Intention to Use Social Media Apps. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi , 21 (3) , 686-702 . DOI: 10.32709/akusosbil.478170
MLA Şahin, F , Alkaya, A , Taşkın, E . "Determinants of Users’ Intention to Use Social Media Apps". Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 21 (2019 ): 686-702 <https://dergipark.org.tr/tr/pub/akusosbil/issue/48890/478170>
Chicago Şahin, F , Alkaya, A , Taşkın, E . "Determinants of Users’ Intention to Use Social Media Apps". Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 21 (2019 ): 686-702
RIS TY - JOUR T1 - Determinants of Users’ Intention to Use Social Media Apps AU - Fatih Şahin , Alkan Alkaya , Ercan Taşkın Y1 - 2019 PY - 2019 N1 - doi: 10.32709/akusosbil.478170 DO - 10.32709/akusosbil.478170 T2 - Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 686 EP - 702 VL - 21 IS - 3 SN - 1302-1265-2149-4894 M3 - doi: 10.32709/akusosbil.478170 UR - https://doi.org/10.32709/akusosbil.478170 Y2 - 2019 ER -
EndNote %0 Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi Determinants of Users’ Intention to Use Social Media Apps %A Fatih Şahin , Alkan Alkaya , Ercan Taşkın %T Determinants of Users’ Intention to Use Social Media Apps %D 2019 %J Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi %P 1302-1265-2149-4894 %V 21 %N 3 %R doi: 10.32709/akusosbil.478170 %U 10.32709/akusosbil.478170
ISNAD Şahin, Fatih , Alkaya, Alkan , Taşkın, Ercan . "Determinants of Users’ Intention to Use Social Media Apps". Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 21 / 3 (Eylül 2019): 686-702 . https://doi.org/10.32709/akusosbil.478170
AMA Şahin F , Alkaya A , Taşkın E . Determinants of Users’ Intention to Use Social Media Apps. AKUSBD. 2019; 21(3): 686-702.
Vancouver Şahin F , Alkaya A , Taşkın E . Determinants of Users’ Intention to Use Social Media Apps. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi. 2019; 21(3): 702-686.