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Hosting an EXPO Event as an Urban Strategy

Yıl 2023, Cilt: 25 Sayı: 3, 1091 - 1113, 26.09.2023
https://doi.org/10.32709/akusosbil.1005232

Öz

Cities are making strategies affecting the city brand value positively in competitive processes. One of them, a global-scale event, is EXPOs. That has significant contributions to cities beginning from the candidacy process to the post-EXPO period. The reflections of EXPOs, held in different cities each time, vary depending on the characteristics of the period. Developments, architectural approaches, and art movements are shared by host cities. The effects of events discussed in the paper, on cities and their strategies needed to be studied first to measure the impact on the host city and on a global scale and secondly to analyze their characteristic features and the differences created in their own period. For this reason, EXPOs were examined beginning from the first exhibition in 1851. Then, they were grouped systematically about their contributions to the cities. In the conclusion, opinions on how it can be handled as an urban strategy were developed. Each EXPO wants to benefit from the successes of its predecessors. The aim of the study is to reveal how taking advantage of hosting an EXPO is shaped by the internal dynamics of the event and its effects on the city. The analysis of these events shows their valuable contributions to the image, prestige, and promotion of the cities. In addition, EXPOs provide collaborations through humanity solutions, employment, and economical contributions like tourism and accelerate infrastructure and urban renewal.

Kaynakça

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Kentsel Bir Strateji Olarak EXPO Etkinliğine Ev Sahipliği Yapmak

Yıl 2023, Cilt: 25 Sayı: 3, 1091 - 1113, 26.09.2023
https://doi.org/10.32709/akusosbil.1005232

Öz

Kentler rekabetçi süreçler içerisinde marka değerini olumlu etkileyecek stratejiler üretmeye çalışmaktadır. Bunlardan biri küresel ölçekli bir etkinlik olan EXPO’dur. EXPO, adaylık sürecinden başlayarak sonrası süreç de dâhil olmak üzere kentlere katkı sağlamaktadır. Her dönem farklı kentte düzenlenen EXPO’lar, düzenlendikleri dönemin özelliklerine bağlı olarak çeşitlenmektedir. Gelişmeler, mimari yaklaşımlar, sanat akımları etkinliğe ev sahipliği yapan kentlerde dünya ile paylaşılmaktadır. Çalışmada incelenen, etkinliklerin kentlere etkileri ve ev sahipliği yapmasında stratejiler iki nedenle çalışılmaya gerek duyulmuştur. Birincisi bir mega etkinliğin kentte ve küresel ölçekte yarattığı etkilerini değerlendirmektir. İkincisi sergilerin kendi karakteristik özellikleri üzerine yoğunlaşarak, kendi dönemleri içerisinde yarattıkları farklılıkları irdelemektir. Bu amaçla ilk sergi olan 1851 sergisinden başlayarak EXPO’lar incelenmiştir. Ardından kente katkıları üzerinden sistematik bir gruplandırma yapılarak analiz edilmiştir. Sonuç kısmında kentsel bir strateji olarak EXPO’ların nasıl ele alınabileceği üzerine görüşler geliştirilmiştir. Çalışmanın amacı EXPO’ya ev sahipliği yapmanın sağladığı avantajlardan faydalanmanın etkinliğin kendi iç dinamikleri ve kente etkileri üzerinden nasıl şekillendiğinin ortaya konmasıdır. EXPO’lar, kentlerin rekabet avantajı elde etmek için ihtiyaç duyduğu imaj, saygınlık ve tanıtım değerlerini sağlamaktadır. İnsanoğlunun ortak sorunlarına çözüm arayarak küresel iş birlikleri yaratmaktadır. EXPO’lar, turizm başta olmak üzere birçok alanda istihdam yaratmakta ve ekonomik katkı sağlamakta; altyapı, kentsel yenileme gibi konularda kentlerin gelişmesini hızlandırmaktadır.

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  • Lienhard, J.H. (b.t.). No. 69: Steam Engınes in England. https://www.uh.edu/engines/epi69.htm (Erişim tarihi: 15.07.2021).
  • Lim, S.T. ve Lee, J.S. (2007). Host Population Perceptions of the Impact of Megaevents. Asia Pacific Journal of Tourism Research, 11(4), 407-421. doi: 10.1080/10941660600931259.
  • Maçka Kalfa, S. ve Durmuş, S. (2016). Dünya Fuarlarında Ülke Pavyonlarının Mekânsal ve Yapısal İrdelenmesi. https://yapidergisi.com/dunya-fuarlarinda-ulke-pavyonlarinin-mekânsal-ve-yapisal-irdelenmesi/ (Erişim tarihi: 15.07.2021).
  • Magno, F. ve Dossena, G. (2020). Pride of Being Part of a Host Community? Medium-term Effects of Megaevents on Citizen Quality of Life: The Case of the World Expo 2015 in Milan. Journal of Destination Marketing & Management 15(100410), 1-9. doi: 10.1016/j.jdmm.2020.100410.
  • Malfas, M., Theodoraki, E. ve Houlihan, B. (2004). Impacts of the Olympic Games as Mega-events. Proceedings of the Institution of Civil Engineers Municipal Engineer, 157 (ME3), 209–220. doi: 10.1680/muen.157.3.209.49461
  • Malkin, E. (2018). 50 Years After a Student Massacre, Mexico Reflects on Democracy. https://www.nytimes.com/2018/10/01/world/americas/mexico-tlatelolco-massacre.html (Erişim tarihi: 03.10.2022).
  • Marin-Aguilar, J.T. ve Vila-López, N. (2015). How Can Mega Events and Ecological Orientation Improve City Band Attitudes?. International Journal of Contemporary Hospitality Management, 26(4), 629-652. doi: 10.1108/IJCHM-03-2013-0117.
  • Mattern, S. (2016). Indexing the World of Tomorrow. https://placesjournal.org/article/indexing-the-world-of-tomorrow-1939-worlds-fair/?gclid=CjwKCAjwhuCKBhADEiwA1HegOfMnBXKQ0QAg2JQvP0WM0H1de03_gk5nVK_pj11Nwx-v4PkvweqaCBoCUAMQAvD_BwE&cn-reloaded=1 (Erişim tarihi: 15.07.2021).
  • McBride, J. ve Manno, M. (2021). The Economics of Hosting the Olympic Games. https://www.cfr.org/backgrounder/economics-hosting-olympic-games (Erişim tarihi: 03.10.2022).
  • Merrill, L. (2012). Exhibiting Race ‘Under the World's Huge Glass Case’: William and Ellen Craft and William Wells Brown at the Great Exhibition in Crystal Palace, London, 1851. Slavery & Abolition, 33(2), 321–336. doi:10.1080/0144039x.2012.669907.
  • Mewes, D. ve Heloir, A. (2009). The Uncanny Valley. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.233.3469&rep=rep1&type=pdf (Erişim tarihi: 15.07.2021).
  • Miesbcn. (b.t.). Pavilion. https://miesbcn.com/the-pavilion/ (Erişim tarihi: 15.07.2021).
  • Mimarizm. (2013). Habitat 67: Geleceğin Yerleşimleri. https://www.mimarizm.com/makale/habitat-67-gelecegin-yerlesimleri_115430 (Erişim tarihi: 15.07.2021).
  • Moreno, B. (2004). The Statue of Liberty. Chicago: Arcadia Publishing.
  • National Museum of American History. (b.t.). Alexander Graham Bell Experimental Telephone. https://americanhistory.si.edu/collections/search/object/nmah_689864 (Erişim tarihi: 15.07.2021).
  • NPR. (2008). Mexico's 1968 Massacre: What Really Happened? https://www.npr.org/templates/story/story.php?storyId=97546687 (Erişim tarihi: 03.10.2022).
  • Olds, K. (1988). Planning For The Housing Impacts of A Hallmark Event: A Case Study of EXPO 86. (Yayımlanmamış yüksek lisans tezi). The University of British Columbia, Vancouver.
  • Onbay, E. (2020). 21. Yüzyıl Dünya Fuarlarında (Expo) Türkiye’nin Mimari Temsili. AURUM Mühendislik Sistemleri ve Mimarlık Dergisi, 4(1), 135-152.
  • Paris Insiders Guide. (b.t.). Nine Highlights Of The Paris Universal Expositions – 1855 to 1937. https://www.parisinsidersguide.com/paris-universal-expositions.html (Erişim tarihi: 15.07.2021).
  • Payne, S. (b.t.). 10 Architectural Wonders of Expo 2010 Shanghai. https://www.thecoolist.com/shanghai-expo-pavilions-the-ten-architectural-wonders/ (Erişim tarihi: 15.07.2021).
  • Pinto, A.P.T., Brandão, B.A., Cayolla, C.I. ve Costa, D.J. (2020). Urban Transformations in The Aftermath of Lisbon’s Expo’98 The Polis Programme. Seminario Internacional de Investigaçao em Urbanismo, Sao Paulo.
  • Polat, B. ve Tezcan, S. (2020). Expo’nun Kentsel Fonksiyonları Belirlemedeki Rolü Üzerine Bir Sağlık Kampüsü Önerisi. Bilecik Şeyh Edebali Üniversitesi Sosyal Bilimler Dergisi, 5(2), 354-371. doi: 10.33905/bseusbed.779860.
  • Reynolds, E. (2015). A dark Olympic legacy for Greece. https://www.news.com.au/sport/sports-life/a-dark-olympic-legacy-for-greece/news-story/8dcf6d1e8df9fe2e0f93ff12e74b1b72 (Erişim tarihi: 03.10.2022).
  • Roche, M. (1994). Mega-Events and Urban Policy. Annab of Tourism Research, 21, 1-19. doi: 10.1016/0160-7383(94)90002-7.
  • Rosenfield, K. (2015). UK and Wolfgang Buttress Win "Best Pavilion" at Milan Expo 2015. https://www.archdaily.com/776336/uk-and-wolfgang-buttress-win-best-pavilion-at-milan-expo-2015 (Erişim tarihi: 15.07.2021).
  • Sandy, M. (2016). Olympic Host State Faces Financial Crisis As Games Approach. https://time.com/4172821/rio-olympics-financial-crisis/ (Erişim tarihi: 03.10.2022).
  • Schoenefeldt, H. (2016). Adapting Glasshouses for Human Use: Environmental Experimentation in Paxton’s Designs for the 1851 Great Exhibition Building and the Crystal Palace, Sydenham. Architectural History, 54, 233-273. doi: https://doi.org/10.1017/S0066622X00004068.
  • Silvestre, G. (2009). The Social Impacts of Mega-Events: Towards a Framework. Esportee Sociedade, 4(10), 1-26.
  • Smith, C. (2006). The Plan of Chicago. The University of Chicago Press.
  • Sovereign Hill Education. (2015). The Great Exhibition of 1851. https://sovereignhilledblog.com/2015/08/21/the-great-exhibition-of-1851/ (Erişim tarihi: 15.07.2021).
  • Space Needle. (b.t.). A Seattle Icon. https://www.spaceneedle.com/about (Erişim tarihi: 15.07.2021).
  • Sun, J. ve Ye, L. (2010). Mega-events, Local Economies, and Global Status: What Happened Before the 2008 Olympics in Beijing and the 2010 World Expo in Shanghai. Journal of Current Chinese Affairs, 39(2), 133-165.
  • Sustainable Development. (b.t.). Transforming Shanghai: World Expo 2010. https://sustainabledevelopment.un.org/index.php?page=view&type=99&nr=250&menu=1449 (Erişim tarihi: 15.07.2021).
  • Taylor, A. (2013). The 1939 New York World's Fair. https://www.theatlantic.com/photo/2013/11/the-1939-new-york-worlds-fair/100620/ (Erişim tarihi: 15.07.2021).
  • Teigland, J. (1999). Mega-events and Impacts on Tourism; The Predictions and Realities of the Lillehammer Olympics. Impact Assessment and Project Appraisal, 17(4), 305-317. doi: 10.3152/147154699781767738.
  • Terekli, M.S. ve Çobanoğlu, H.O. (2018). Mega Spor Organizasyonlarının Ekonomik Etkilerinin Türkiye Açısından Avantaj ve Dezavantajları. The Journal of Social Science, 2(3), 95-107. doi: 10.30520/tjsosci.429220.
  • Timur, M.N., Çevik, S. ve Kıyık Kıcır, G. (2016). Destinasyon Marka Stratejisi Olarak Mega Etkinlikler: Eskişehir 2013 Türk Dünyası Kültür Başkenti Örneği. Uluslararası Sosyal Araştırmalar Dergisi, 9(46), 1030-1044. doi: 10.17719/jisr.20164622665.
  • Wang, H., Xiaokaiti, M., Zhou, Y., Yang, Y., Liu, Y. ve Zhao, R. (2012). Mega-events and City Branding: A Case Study of Shanghai World Expo 2010. Journal of US-China Public Administration, 9(11), 1283-1293.
  • Witt, S.F. (1988). Conference Report Mega-events and Mega-attractions. Tourısm Management, 9(1), 76-77. doi: 10.1016/0261-5177(88)90063-5.
  • Wood Cordulack, S. (2005). A Franco-American Battle of Beams: Electricity and the Selling of Modernity. Journal of Design History, 18(2), 147-166. doi: 10.1093/jdh/epi021.
  • Woodman, C. (2020). Space Needle Reopens With High-Tech Coronavirus Protections. https://patch.com/washington/seattle/space-needle-reopens-coronavirus-protections (Erişim tarihi: 15.07.2021).
  • Xue, K., Chen, X. ve Yu, M. (2012). Can the World Expo Change a City's Image Through Foreign Media Reports?. Public Relations Review, 38(5), 746-754. doi: 10.1016/j.pubrev.2012.06.013.
  • Yijing, H. (2017). Shanghai 2010 World Expo Site to Become Massive Urban Park. http://chinaplus.cri.cn/news/china/9/20170423/3468.html (Erişim tarihi: 15.07.2021).
  • Young, P. (2008). From the Eiffel Tower to the Javanese Dancer: Envisioning Cultural Globalization at the 1889 Paris Exhibition. The History Teacher, 41(3), 339–362. doi:10.2307/30036916.
  • Yu, L., Wang, C. ve Seo, J. (2012). Mega Event and Destination Brand: 2010 Shanghai Expo. International Journal of Event and Festival Management, 3(1), 46-65. doi: 10.1108/17582951211210933.
Toplam 128 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Kentsel Tasarım
Bölüm Sanat – Tasarım
Yazarlar

Senem Tezcan 0000-0003-0532-8825

Bengi Polat 0000-0002-5901-0591

Yayımlanma Tarihi 26 Eylül 2023
Gönderilme Tarihi 5 Ekim 2021
Yayımlandığı Sayı Yıl 2023 Cilt: 25 Sayı: 3

Kaynak Göster

APA Tezcan, S., & Polat, B. (2023). Kentsel Bir Strateji Olarak EXPO Etkinliğine Ev Sahipliği Yapmak. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 25(3), 1091-1113. https://doi.org/10.32709/akusosbil.1005232