Araştırma Makalesi
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President's Spouses in International Public Relations Activities: The Case of Mihriban Aliyeva

Yıl 2022, Cilt: 6 Sayı: 1, 1825 - 1842, 31.01.2022
https://doi.org/10.29023/alanyaakademik.984921

Öz

The state is one of the objects of studies located at the intersection of organization studies and international public relations. The spouses of the heads of state and their presence in politics also have a wide range of literature. However, it is observed that studies on the roles of the spouses of the presidents in the international public relations activities of the states still constitute an area open to contribution. In this study, it is aimed to understand the scope of the roles played by the spouses of the heads of state, in the public relations activities of their states in the international arena. In this regard, a qualitative case study analysis that examines Mihriban Aliyeva, the wife of Azerbaijan President Ilham Aliyev, was designed. Mihriban Aliyeva's activities, which were obtained from secondary sources and could be evaluated within the scope of international public relations, were scrutinized using content analysis within the framework of public relations practices that are widely discussed in the literature and visualized them. Findings revealed Aliyeva’s various activities that can be evaluated within the scope of different public relations practices.

Kaynakça

  • Adler, P., Du Gay, P., Morgan, G. ve Reed, M. (2014). Introduction: Sociology, social theory and organization studies, continuing entanglements. P. Adler, P. Du Gay, G. Morgan, & M. Reed (Eds.), The Oxford handbook of sociology, social theory and organization studies: Contemporary currents (s. 1-8). UK: Oxford University Press.
  • Augier, M., March, J. G. ve Sullivan, B. N. (2005). Notes on the evolution of a research community: Organization studies in anglophone North America, 1945–2000. Organization Science, 16(1), 85-95. doi:10.1287/orsc.1040.0108
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  • Barron, D. N. ve Rolfe, M. (2012). It ain’t what you do, it’s who you do it with: Distinguishing reputation and status The Oxford handbook of corporate reputation (s. 160-178). UK: Oxford University Press.
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  • Burrell, G. ve Morgan, G. (1979). Sociological paradigms and organisational analysis. London: Heinemann.
  • Colignon, R. A. (2007). The sociology of organization. C. D. Bryant & D. L. Peck (Eds.), 21st Century Sociology: A Reference Handbook (s. 179-187). Thousand Oaks, CA: Sage.
  • Cooren, F., Kuhn, T., Cornelissen, J. P. ve Clark, T. (2011). Communication, organizing and organization: An overview and introduction to the special issue. Organization Studies, 32(9), 1149-1170. doi:10.1177/0170840611410836
  • Corrigan, M. (2000). The transformation of going public: President Clinton, the first lady, and health care reform. Political Communication, 17(2), 149-168. doi:10.1080/105846000198459
  • Davis, G. F. (2015a). Celebrating organization theory: The after-party. Journal of Management Studies, 52(2), 309-319. doi:https://doi.org/10.1111/joms.12094
  • Davis, G. F. (2015b). Editorial essay: What is organizational research for? Administrative Science Quarterly, 60(2), 179-188. doi:10.1177/0001839215585725
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  • Əliyeva, M. (2007b). A Protocol of Cooperation was signed between the Heydar Aliyev Foundation and ISESCO. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/activities/node/845170
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  • Əliyeva, M. (2012b). Mehriban Aliyeva was awarded the “Stars of the Commonwealth” Interstate Prize. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840630
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Uluslararası Halkla İlişkiler Faaliyetlerinde Devlet Başkanı Eşleri: Mihriban Aliyeva Örneği

Yıl 2022, Cilt: 6 Sayı: 1, 1825 - 1842, 31.01.2022
https://doi.org/10.29023/alanyaakademik.984921

Öz

Devlet, organizasyon çalışmalarının ve uluslararası halkla ilişkiler alanının kesişim kümesinde yer alan inceleme nesnelerinden biridir. Devlet başkanlarının eşleri ve politikadaki varlıkları da geniş sayılabilecek bir yazına sahiptir. Ancak başkan eşlerinin devletlerin uluslararası halkla ilişkiler faaliyetlerindeki rollerini konu edinen çalışmaların halen katkıya açık bir alanı oluşturduğu gözlemlenmektedir. Bu çalışmada, devlet başkanı eşlerinin uluslararası arenada devletlerinin halkla ilişkiler faaliyetlerinde oynadıkları rollerin kapsamının anlaşılabilmesi amaçlanmaktadır. Bu bağlamda, Azerbaycan Cumhurbaşkanı İlham Aliyev’in eşi Mihriban Aliyeva’yı inceleme konusu eden bir nitel durum/vaka (örnek olay) analizi tasarlanmış ve Mihriban Aliyeva’nın, ikincil kaynaklardan elde edilen ve uluslararası halkla ilişkiler konusu kapsamında değerlendirilebilecek, faaliyetleri yazında yaygın olarak üzerinde durulan halkla ilişkiler uygulamaları çerçevesinde içerik analizi ile incelenerek değerlendirilmiştir. Ulaşılan bulgular, Aliyeva’nın farklı halkla ilişkiler uygulamaları kapsamında değerlendirilebilecek çeşitli faaliyetlerini göstermektedir.

Kaynakça

  • Adler, P., Du Gay, P., Morgan, G. ve Reed, M. (2014). Introduction: Sociology, social theory and organization studies, continuing entanglements. P. Adler, P. Du Gay, G. Morgan, & M. Reed (Eds.), The Oxford handbook of sociology, social theory and organization studies: Contemporary currents (s. 1-8). UK: Oxford University Press.
  • Augier, M., March, J. G. ve Sullivan, B. N. (2005). Notes on the evolution of a research community: Organization studies in anglophone North America, 1945–2000. Organization Science, 16(1), 85-95. doi:10.1287/orsc.1040.0108
  • Barley, S. R. (2016). 60th anniversary essay: Ruminations on how we became a mystery house and how we might get out. Administrative Science Quarterly, 61(1), 1-8. doi:10.1177/0001839215624886
  • Barron, D. N. ve Rolfe, M. (2012). It ain’t what you do, it’s who you do it with: Distinguishing reputation and status The Oxford handbook of corporate reputation (s. 160-178). UK: Oxford University Press.
  • Berger, P. ve Luckmann, T. (1966). The social construction of knowledge: A treatise in the sociology of knowledge. NY: Doubleday.
  • Brijs, K., Bloemer, J. ve Kasper, H. (2011). Country-image discourse model: Unraveling meaning, structure, and function of country images. Journal of Business Research, 64(12), 1259-1269. doi:https://doi.org/10.1016/j.jbusres.2011.01.017
  • Burrell, G. ve Morgan, G. (1979). Sociological paradigms and organisational analysis. London: Heinemann.
  • Colignon, R. A. (2007). The sociology of organization. C. D. Bryant & D. L. Peck (Eds.), 21st Century Sociology: A Reference Handbook (s. 179-187). Thousand Oaks, CA: Sage.
  • Cooren, F., Kuhn, T., Cornelissen, J. P. ve Clark, T. (2011). Communication, organizing and organization: An overview and introduction to the special issue. Organization Studies, 32(9), 1149-1170. doi:10.1177/0170840611410836
  • Corrigan, M. (2000). The transformation of going public: President Clinton, the first lady, and health care reform. Political Communication, 17(2), 149-168. doi:10.1080/105846000198459
  • Davis, G. F. (2015a). Celebrating organization theory: The after-party. Journal of Management Studies, 52(2), 309-319. doi:https://doi.org/10.1111/joms.12094
  • Davis, G. F. (2015b). Editorial essay: What is organizational research for? Administrative Science Quarterly, 60(2), 179-188. doi:10.1177/0001839215585725
  • Echtner, C. M. ve Ritchie, J. R. B. (2003). The meaning and measurement of destination image [Reprint of original article published in v.2, no.2, 1991: 2-12.]. Journal of Tourism Studies., 14(1), 37-48.
  • Eksterowicz, A. J. ve Watson, R. P. (2013). Treatment of first ladies in american government and presidency textbooks: Overlooked, yet influential, voices. PS: Political Science&Politics, 33(3), 589-595. doi:10.2307/420863
  • Əliyev, Q. (2007). Xoşməramlı səfir: IV Kitab (İyi niyet elçisi: Kitap IV). Bakü: Şəms.
  • Əliyeva, M. (2004). A ceremony was held in Paris in connection with awarding Mehriban Aliyeva the title of UNESCO Goodwill Ambassador. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840552
  • Əliyeva, M. (2005). Mehriban Aliyeva was awarded with Order of Ruby Cross. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840564
  • Əliyeva, M. (2006). Mehriban Aliyeva is awarded the golden medal of World Intellectual Property Organization. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840582
  • Əliyeva, M. (2007a). Mehriban Aliyeva awarded the World Health Organization’s High Prize. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840591
  • Əliyeva, M. (2007b). A Protocol of Cooperation was signed between the Heydar Aliyev Foundation and ISESCO. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/activities/node/845170
  • Əliyeva, M. (2012a). First Lady Mehriban Aliyeva was presented the “Honorary Professor of the I.M.Sechenov First Moscow State Medical University” Diploma. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840624
  • Əliyeva, M. (2012b). Mehriban Aliyeva was awarded the “Stars of the Commonwealth” Interstate Prize. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/840630
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  • Əliyeva, M. (2016). Mehriban Aliyeva is presented diplomas of honorary citizen and honorary doctor in the city of Veliko Tyrnovo. Mehriban Əliyeva: Azərbaycanın Birinci Xanımı. Erişim tarihi: 03.07.2021. https://mehriban-aliyeva.az/en/news/node/846369
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  • Henderson, S. ve Segal, E. H. (2013). Visualizing Qualitative Data in Evaluation Research. New Directions for Evaluation, 2013(139), 53-71. doi:https://doi.org/10.1002/ev.20067
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  • Hüseynova, İ. (2005). Xoşməramlı səfir: I Kitab (İyi niyet elçisi: Kitap I). Bakü: Şəms.
  • Ki, E.-J., Pasadeos, Y. ve Ertem-Eray, T. (2021). The structure and evolution of global public relations: A citation and Co-citation analysis 1983–2019. Public Relations Review, 47(1). doi:https://doi.org/10.1016/j.pubrev.2021.102012
  • Knight, G. A., Spreng, R. A. ve Yaprak, A. (2003). Cross-national development and validation of an international business measurement scale: the COISCALE. International Business Review, 12(5), 581-599. doi:https://doi.org/10.1016/S0969-5931(03)00077-5
  • Labarca, C. ve Ampuero Ruiz, P. (2020). Cultural and global perspectives to relationship management in international public relations: The Sino-Chilean case study. International Communication Gazette. doi:10.1177/1748048520929817
  • Laroche, M., Papadopoulos, N., Heslop, L. A. ve Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22(1), 96-115. doi:10.1108/02651330510581190
  • Lee, D. ve Ganesh, G. (1999). Effects of partitioned country image in the context of brand image and familiarity. International Marketing Review, 16(1), 18-39. doi:10.1108/02651339910257610
  • Lopez, C., Gotsi, M. ve Andriopoulos, C. (2011). Conceptualising the influence of corporate image on country image. European Journal of Marketing, 45(11/12), 1601-1641. doi:10.1108/03090561111167315
  • Mammadov, S. (2019). Azerbaijan’s first lady Mehriban Aliyeva. Diplomatic World. Erişim tarihi: 03.07.2021. http://diplomatic-world.com/?p=3204
  • Martin, I. M. ve Eroglu, S. (1993). Measuring a multi-dimensional construct: Country image. Journal of Business Research, 28(3), 191-210. doi:https://doi.org/10.1016/0148-2963(93)90047-S
  • Mayring, P. (2000). Qualitative content analysis. Forum: Qualitative Social Research, 1(2). doi:https://doi.org/10.17169/fqs-1.2.1089
  • Naxçıvanlı, A. (2006a). Xoşməramlı səfir: II Kitab (İyi niyet elçisi: Kitap II). Bakü: Şəms.
  • Naxçıvanlı, A. (2006b). Xoşməramlı səfir: III Kitab (İyi niyet elçisi: Kitap III). Bakü: Şəms.
  • Naxçıvanlı, A. (2007). Xoşməramlı səfir: V Kitab (İyi niyet elçisi: Kitap V). Bakü: Şəms.
  • Naxçıvanlı, A. (2014a). Mehriban Əliyeva: tərəqqi və yüksəliş yolları ilə: I cild (Mihriban Aliyeva: İlerleme ve yükseliş yoluyla-Cilt I). Bakü.
  • Naxçıvanlı, A. (2014b). Mehriban Əliyeva: tərəqqi və yüksəliş yolları ilə: II cild (Mihriban Aliyeva: İlerleme ve yükseliş yoluyla-Cilt II). Bakü.
  • Özdemirci, A. ve Önder, H. B. (2018). Uluslararası halkla ilişkiler yoluyla ülke algısı ve imajı oluşturmak: Almanya’da Türkiye algısı ve imajı üzerine ampirik bir araştırma (2010-2013). Ankara Avrupa Çalışmaları Dergisi, 17(1), 61-98. doi:https://doi.org/10.32450/aacd.457830
  • Papadopoulos, N. ve Heslop, L. A. (2000). A cross-national and longitudinal study of product-country images with a focus on the US and Japan. Massachusetts: Marketing Science Institute.
  • Papadopoulos, N., Heslop, L. A. ve Bamossy, G. (1990). A comparative image analysis of domestic versus imported products. International Journal of Research in Marketing, 7(4), 283-294. doi:https://doi.org/10.1016/0167-8116(90)90005-8
  • Papadopoulos, N., Heslop, L. A. ve Beracs, J. (1990). National stereotypes and product evaluations in a socialist country. International Marketing Review, 7(1), 32-47. doi:10.1108/02651339010141365
  • Parameswaran, R. ve Pisharodi, R. M. (1994). Facets of country of origin image: An empirical assessment. Journal of Advertising, 23(1), 43-56. doi:10.1080/00913367.1994.10673430
  • Ponzi, L. J., Fombrun, C. J. ve Gardberg, N. A. (2011). RepTrak™ pulse: Conceptualizing and validating a short-form measure of corporate reputation. Corporate Reputation Review, 14(1), 15-35. doi:10.1057/crr.2011.5
  • Sargut, A. S. ve Özen, Ş. (2007). Örgüt kuramlarına genel bakış: Karşılaştırmalı bir çözümleme. A. S. Sargut & Ş. Özen (Eds.), Örgüt kuramları (s. 11-34). Ankara: İmge Kitabevi Yayınları.
  • Schreier, M. (2013). Qualitative content analysis. U. Flick (Ed.), The SAGE handbook of qualitative data analysis (s. 170-183). CA: Sage.
  • Scott, W. R. (2004). Reflections on a half-century of organizational sociology. Annual review of Sociology, 30(1), 1-21. doi:10.1146/annurev.soc.30.012703.110644
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  • Szondi, G. (2010). From image management to relationship building: A public relations approach to nation branding. Place Branding and Public Diplomacy, 6(4), 333-343. doi:10.1057/pb.2010.32
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  • Turhan, M. S. ve Danışman, A. (2021). Eyleyenlerin ideoloji üretimleri üzerine ilişkisel bir okuma: İş adamları örgütleri ve üyeleri üzerine bir araştırma. Akdeniz İİBF Dergisi, 21(1), 68-85. doi:10.25294/auiibfd.865725
  • Varol, M. (1993). Halkla ilişkiler açısından örgüt sosyolojisine giriş. Ankara: Ankara Üniversitesi İletişim Fakültesi Yayınları.
  • Verčič, D. ve Grunig, J. E. (2002). The origins of public relations theory in economics and strategic management. D. Moss, D. Verčič, & G. Warnaby (Eds.), Perspectives on public relations research (s. 9-58). London: Routledge.
  • Verlegh, P. W. J. (2001). Country-of-origin effects on consumer product evaluations. (Unpublished Dissertation). Wageningen University. Netherlands.
  • Wakefield, R. I. (1996). Interdisciplinary theoretical foundations for international public relations. H. M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (s. 17-30). London: Routledge.
  • Wakefield, R. I. (2001). Effective public relations in the multinational organization. R. L. Heath (Ed.), Handbook of public relations (s. 639-647). CA: Sage.
  • Wakefield, R. I. (2010). Why culture is still essential in discussions about public relations? R. L. Heath (Ed.), Handbook of public relations (s. 659-670). CA: Sage.
  • Watson, R. P. (1997). The first lady reconsidered: Presidential partner and political institution. Presidential Studies Quarterly, 27(4), 805-818.
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  • Yaprak, A. ve Parameswaran, R. (1986). Strategy formulation in multinational marketing: A deductive, paradigm-integrating approach. Advances in International Marketing., 1, 21-45.
  • Yıldırım, A. ve Şimşek, H. (2018). Sosyal bilimlerde nitel araştırma yöntemleri. Ankara: Seçkin Yayınları.
Toplam 81 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Yöneylem
Bölüm Makaleler
Yazarlar

Musa Mammadov 0000-0002-5560-961X

Miraç Savaş Turhan 0000-0002-9479-1215

Yayımlanma Tarihi 31 Ocak 2022
Kabul Tarihi 1 Eylül 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 6 Sayı: 1

Kaynak Göster

APA Mammadov, M., & Turhan, M. S. (2022). Uluslararası Halkla İlişkiler Faaliyetlerinde Devlet Başkanı Eşleri: Mihriban Aliyeva Örneği. Alanya Akademik Bakış, 6(1), 1825-1842. https://doi.org/10.29023/alanyaakademik.984921