Plastic-Free November Campaign: Examining Young Consumers' Attitudes and Behaviors Towards Single-Use Plastic Use

Yıl 2025, Cilt: 9 Sayı: 1, 63 - 79, 30.01.2025

Murat Burucuoğlu , Hilal Cengiz , Mehpare Karahan Gökmen , Gizem Ağaoğlu Paşaoğlu , Sümeyye Uzun , Furkan Serdar

https://doi.org/10.29023/alanyaakademik.1483295

Öz

The purpose of this research is to examine the relationships between young consumers' awareness of the Plastic-Free November (PFN) Campaign, the effectiveness of Plastic-Free November Campaign media tools, environmental concern, perceived cost, attitude towards using water flask, and intention to continue using flask, through survey type research conducted as a result of the Plastic-Free November Campaign. The research area is Ondokuz Mayıs University, Faculty of Economics and Administrative Sciences. A series of studies were carried out in the PFN campaign, aiming to reduce the use of single-use plastic and raise awareness about the effects of plastic use on human and the environment. Reducing single-use plastic bottles and other single-use plastics has been the focus of the research. It is aimed to encourage the use of refillable glass flask and drinking water stations as an alternative to single-use plastic usage behavior. A survey method was used to collect data. At the end of the data collection process, 346 participants were reached. As a result of the analysis of the research model, it was concluded that PFN campaign awareness, effectiveness of PFN campaign media tools, environmental concern and perceived cost variables have a positive and significant effect on the attitude towards using glass flask. At the same time, the attitude towards using a flask positively and significantly affects the intention to continue using a flask.

Anahtar Kelimeler

Atitude, Intention, Plastic-Free November Campaign, Awareness, Effectiveness Of Media Tools

Proje Numarası

PYO.IKT.1908.23.002

Plastiksiz Kasım Kampanyası: Genç Tüketicilerin Tek Kullanımlık Plastik Kullanımına Yönelik Tutum ve Davranışlarının İncelenmesi

Öz

Bu araştırmanın amacı, Plastiksiz Kasım (PK) Kampanyası sonucunda gerçekleştirilen tarama türündeki araştırmayla genç tüketicilerin Plastiksiz Kasım Kampanyası farkındalığı, kampanyada kullanılan medya araçlarının etkinliği, çevresel kaygı, algılanan maliyet, matara kullanmaya yönelik tutum, matara kullanmaya devam etme niyeti arasındaki ilişkileri incelemektir. Araştırma sahası, Ondokuz Mayıs Üniversitesi İktisadi ve İdari Bilimler Fakültesidir. PK kampanyasında tek kullanımlık plastik kullanımını azaltma ve plastik kullanımının insan ve çevre üzerindeki etkileri hakkında farkındalık oluşturmayı amaçlayan bir dizi çalışma gerçekleştirilmiştir. Tek kullanımlık plastik şişe ve diğer tek kullanımlık plastiklerin azaltılması, araştırmanın odak noktası olmuştur. Tek kullanımlık plastik kullanım davranışına alternatif olarak yeniden doldurulabilir cam matara ve içme suyu istasyonunun kullanımının teşvik edilmesi amaçlanmıştır. Verilerin toplanmasında anket metodu kullanılmıştır. Veri toplama süreci sonunda 346 katılımcıya ulaşılmıştır. Araştırma modelinin analizi sonucunda PK-kampanyası farkındalığı, PK- kampanyası medya araçlarının etkinliği, çevresel kaygı ve algılanan maliyet değişkenlerinin cam matara kullanmaya yönelik tutum üzerinde pozitif ve anlamlı etkisi olduğu sonucuna ulaşılmıştır. Aynı zamanda, cam matara kullanmaya yönelik tutum cam matara kullanmaya devam etme niyetini de pozitif ve anlamlı şekilde etkilemektedir.

Anahtar Kelimeler

Tutum, Niyet, Plastiksiz Kasım Kampanyası, Farkındalık, Medya Araçlarının Etkinliği

Etik Beyan

Yazarlar arasında çıkar çatışması bulunmamaktadır. Yazarlar çalışmaya eşit düzeyde katkı sunmuştur.

Destekleyen Kurum

Ondokuz Mayıs Üniversitesi Bilimsel Araştırma Projeleri Destekleme Birimi - OMÜ BAPKOB

Proje Numarası

PYO.IKT.1908.23.002

Kaynakça

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