GÜNÜMÜZ İŞLETMELERİNDE LİDER VE GÜÇ KAVRAMININ PAZARLAMA DAĞITIM KANALI YÖNETİMİ AÇISINDAN ÖNEMİ

Yıl 1997, Cilt: 13 Sayı: 1, 81 - 88, 01.12.1997

Çağatay Ünüsan

Öz

-

Anahtar Kelimeler

Dağıtım kanalları (Pazarlama), Liderlik

Kaynakça

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