Bilim İletişimi Bağlamında Bilginin Tiktoklaşması

Öz

Bilim iletişimi, dijital mecraların etkisiyle geleneksel akademik sınırları aşarak yeniden şekillenmektedir. Bu süreçte ortaya çıkan bilginin tiktoklaşması, bilimsel bilginin toplumsal dolaşımı açısından iki perspektifli paradoksal bir durum yaratmaktadır. Demokratikleştirici perspektif olarak adlandırabileceğimiz birinci kutup, bu dönüşümü bilimin kapalı bir uzmanlık alanından çıkarak geniş kitlelere ulaşması ve bilim insanı ile kamuoyu arasında etkileşimli bir güven inşa edilmesi olarak değerlendirmektedir. Buna karşın duruma eleştirel bir bakış açısıyla yaklaşan ikinci kutup, bilimsel içeriğin hap bilgi ve eğlence birimi (infotainment) haline gelmesini, metodolojik derinliğin kaybolması ve akademik otoritenin aşınması olarak görmekte ve bu durumun bilimsel okuryazarlığın niteliği için bir tehdit oluşturduğunu savunmaktadır. Çalışma, bu iki kutup arasındaki gerilimin üniversiteler bünyesinde kurulacak “Bilim İletişim Ofisleri” ve “Bilim Editörlüğü” sistemiyle aşılabileceği kanaatindedir. Bilim insanının dijital bir rehber olarak konumlandığı bu modelde, kısa formlu içerikler birer keşif vitrini olarak kullanılmalı ancak eş zamanlı olarak vatandaşın metodolojik derinliğe ulaşmasını sağlayacak katmanlı bir bilgi mimarisi sunulmalıdır. Bilginin tiktoklaşması, akademik titizliğin dijital çağın hızıyla harmanlandığı yeni bir anlatı dili olarak yönetilmelidir.

Anahtar Kelimeler

• Bilim İletişimi
• Bilim Okuryazarlığı
• Mikro Öğrenme
• Bilişsel Yük
• TikTok
• Tiktoklaşma

Etik Beyan

Bu çalışma ile ilgili taraf olabilecek herhangi bir kişi ya da kurum ile finansal ilişkilerimin bulunmadığını dolayısıyla herhangi bir çıkar çatışmasının olmadığını beyan ederim.

The Tiktokization of Information in the Context of Science Communication

Öz

Science communication is being reshaped by the influence of digital platforms, transcending traditional academic boundaries. The "TikTok-ization" of information in this process creates a paradoxical situation with two perspectives regarding the social circulation of scientific knowledge. The first pole, which we can call the democratizing perspective, views this transformation as science moving beyond a closed field of expertise to reach a wider audience and building interactive trust between scientists and the public. Conversely, the second pole, approaching the situation critically, sees the transformation of scientific content into a unit of information and entertainment (infotainment), the loss of methodological depth, and the erosion of academic authority, arguing that this poses a threat to the quality of scientific literacy. This study believes that the tension between these two poles can be overcome through the establishment of "Science Communication Offices" and "Science Editorial" systems within universities. In this model, where the scientist is positioned as a digital guide, short-form content should be used as a showcase for discovery, but simultaneously, a layered information architecture should be presented to enable citizens to access methodological depth. The “Tiktokification of Information” must be managed as a new narrative language where academic rigor is blended with the speed of the digital age.

Anahtar Kelimeler

• Science Communication
• Science Literacy
• Cognitive Load
• Tiktok
• Tiktokification
• Microlearning

Etik Beyan

The author of this article declare that he has no financial relationship with any person or institution that may be a party to this study and therefore declare that there is no conflict of interest.

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