Facebook Kullanıcılarının Kişilik, İlgi Alanı ve Yaşam Memnuniyeti Analizi

Yıl 2019, Cilt: 7 Sayı: ICOAEF’ 19, 87 - 94, 05.11.2019

Vesile Evrim Yahya Nissoul

https://doi.org/10.18506/anemon.615115

Öz

Günümüzde,
e-ticaret sistemleri tarafından toplanan veriler, müşterilerin geleneksel
istatistiksel ve demografik bilgilerinin ötesindedir. Sağlanan yorumlar,
beğeniler, etiketler, fotoğraflar vb. sayesinde bir uygulamanın kullanıcıları
hakkında daha fazla bilgi sahibi olmak mümkün olmaktadir. Kullanıcı
davranışlarını ve özelliklerini analiz etmek amacıyla, bu çalışmada, myPersonality
veri setinin kişilik,  Zeka
Katsayısı,Yaşam Memnuniyeti Ölçeği puanlarına sahip kullanıcıları içeren 3
altkümesi, kullanıcıların beğendiği 
kayıtlar ile birleştirilerek, on iki ilgi kategorisine ayrılımış ve
Apriori algoritması kullanarak test edilmiştir. Sonuç olarak, türetilmiş
ilişkilendirme kuralları sayesinde, Facebook kullanıcılarının kişisel
özellikleri ile ilgi kategorileri arasındaki ilişkiler elde edilmiştir.

Anahtar Kelimeler

Facebook beğenileri, İlgi Alanı, , İlişkilendirme Kuralları, Yaşam Memnuniyeti, Kişilik Özellikleri

The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users

Öz

Today, the data collected by e-commerce systems are beyond the traditional
statistical and demographic information of customers. The data provided by
comments, likes, tags, photos and more in social media, enable marketing
researchers to better evaluate the behavior of the users. Therefore to analyze
user behavior and characteristics, in this paper, 3 balanced subset of
myPersonality Facebook dataset is tested by Apriori algorithm. As a result the
relationship among personality traits, intelligence quotient , satisfaction
with life scale and the assigned 12 interest categories of users are analyzed. 

Anahtar Kelimeler

Facebook likes, Interest, Association Rules, Life Satisfaction, Personality Traits

Kaynakça

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