Yıl 2019, Cilt 7 , Sayı , Sayfalar 87 - 94 2019-11-05

Facebook Kullanıcılarının Kişilik, İlgi Alanı ve Yaşam Memnuniyeti Analizi
The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users

Vesile EVRİM [1] , Yahya NİSSOUL [2]


Günümüzde, e-ticaret sistemleri tarafından toplanan veriler, müşterilerin geleneksel istatistiksel ve demografik bilgilerinin ötesindedir. Sağlanan yorumlar, beğeniler, etiketler, fotoğraflar vb. sayesinde bir uygulamanın kullanıcıları hakkında daha fazla bilgi sahibi olmak mümkün olmaktadir. Kullanıcı davranışlarını ve özelliklerini analiz etmek amacıyla, bu çalışmada, myPersonality veri setinin kişilik,  Zeka Katsayısı,Yaşam Memnuniyeti Ölçeği puanlarına sahip kullanıcıları içeren 3 altkümesi, kullanıcıların beğendiği  kayıtlar ile birleştirilerek, on iki ilgi kategorisine ayrılımış ve Apriori algoritması kullanarak test edilmiştir. Sonuç olarak, türetilmiş ilişkilendirme kuralları sayesinde, Facebook kullanıcılarının kişisel özellikleri ile ilgi kategorileri arasındaki ilişkiler elde edilmiştir.

Today, the data collected by e-commerce systems are beyond the traditional statistical and demographic information of customers. The data provided by comments, likes, tags, photos and more in social media, enable marketing researchers to better evaluate the behavior of the users. Therefore to analyze user behavior and characteristics, in this paper, 3 balanced subset of myPersonality Facebook dataset is tested by Apriori algorithm. As a result the relationship among personality traits, intelligence quotient , satisfaction with life scale and the assigned 12 interest categories of users are analyzed. 

  • Agrawal, R., Imielinski, T., Swami, A. (1993, May). Mi-ng associations between sets of items in massive databases. In Proc. 1993 ACM-SIGMOD Int. Conf (pp. 207-216).
  • Alam, F., Stepanov, Evgeny A.; Rıccardı, Giusepp. (2013, June). Personality traits recog-tion on social network-facebook. In Seventh International AAAI Conference on Weblogs and Social Media.
  • Bachrach, Y., Kosinski, M., Graepel, T., Kohli, P., & Stillwell, D. (2012, June). Personality and patterns of Facebook usage. In Proceedings of the 4th annual ACM web science conference (pp. 24-32). ACM.
  • Brin, S., Motwa-, R., Ullman, J. D., & Tsur, S.S. (1997a). Dynamic itemset counting and implication rules for market basket data. Acm Sigmod Record, 26(2), 255-264.
  • Brin, S., Motwa-, R., Ullman, J. D., & Tsur, S.( 1997b) Dynamic itemset counting and implication rules for market basket data. In SIGMOD 1997, Proceedings ACM SIGMOD International Conference on Management of Data, pages 255-264, Tucson, Arizona, USA,
  • Brusilovski, P., Alfred K., and Wolfgang N. (2007). The adaptive web: methods and strategies of web personalization (Vol. 4321). Springer Science & Business Media.
  • Cantador, I. Fernández-Tobías, I., Bellogín, A. (2013). Relating personality types with user preferences in multiple entertainment domains. In CEUR workshop proceedings.
  • Celli, F., Pianesi, F., Stillwell, D., & Kosinski, M. (2013, June). Workshop on computational personality recog-tion: Shared task. In Seventh International AAAI Conference on Weblogs and Social Media.
  • Chawla, N. V., Bowyer, K. W., Hall, L. O., & Kegelmeyer, W. P. (2002). SMOTE: synthetic minority over-sampling tech-que. Journal of artificial intelligence research, 16, 321-357.
  • Costa, P.T., McCrae, Robert. R. (2008). The revised neo personality inventory (neo-pi-r)." The SAGE handbook of personality theory and assessment 2, 2(2), 179-198.
  • Digman, J.M. (1989). Five robust trait dimensions: Development, stability, and utility. Journal of personality, 57(2), 195-214.
  • Farnadi, G., Zoghbi, S., Moens, M. F., & De Cock, M. (2013, June). Recog-sing personality traits using Facebook status updates. In Seventh International AAAI Conference on Weblogs and Social Media.
  • Garner, S. R. (1995, April). Weka: The waikato environment for knowledge analysis. In Proceedings of the New Zealand computer science research students conference (pp. 57-64).
  • Golbeck, J., Robles, C. T. (2011, May). Predicting personality with social media. In CHI'11 extended abstracts on human factors in computing systems (pp. 253-262). ACM.
  • Goldberg, L.R., Johnson, J.A., Eber, H.W., Hogan, R., Ashton, M.C., Clo-nger, C.R., & Gough, H.G. (2006). The international personality item pool and the future of public-domain personality measures. Journal of Research in personality, 40(1), 84-96.
  • HU, R., PU, P. (2011, October). Enhancing collaborative filtering systems with personality information. In Proceedings of the fifth ACM conference on Recommender systems (pp. 197-204). ACM.
  • Kaufman, S.B., Quilty, L. C., Grazioplene, R.G., Hirsh, J. B., Gray, J. R., Peterson, J. B., & DeYoung, C. G. (2016). Openness to experience and intellect differentially predict creative achievement in the arts and sciences. Journal of personality, 84(2), 248-258.
  • Kosinski, M., & Stillwell, D. J. (2011). myPersonality research wiki. myPersonality project. Unpublished manuscript.
  • Markovikj, D., Gievska, S., Kosinski, M., & Stillwell, D. J. (2013, June). Mi-ng facebook data for predictive personality modeling. In Seventh International AAAI Conference on Weblogs and Social Media.
  • Pennebaker, J. W., Francıs, M. E., Booth, R. J. (2001). Linguistic inquiry and word count: LIWC 2001. Mahway: Lawrence Erlbaum Associates, 71(2001)
  • Pennebaker, J.W.; King, L. A. (1999). Linguistic styles: Language use as an individual difference. Journal of personality and social psychology, 77(6), 1296.
  • Piatetsky-Shapiro, G. (1991). Discovery, analysis, and presentation of strong rules. Knowledge discovery in databases, 229-238.
  • Roshchina, A. (2012). TWIN: Personality-based Recommender System. Institute of Technology Tallaght, Dublin.
  • Schacter, D. L., Gilbert, D. T., & Wegner, D. M. (2010). Implicit memory and explicit memory. Psychology, 238.
  • Schimmack, U., Radhakrishnan, P., Oishi, S., Dzokoto, V., & Ahadi, S. (2002). Culture, personality, and subjective well-being: Integrating process models of life satisfaction. Journal of personality and social psychology, 82(4), 582.
  • Schwartz, H. A., Eichstaedt, J. C., Kern, M. L., Dziurzynski, L., Ramones, S. M., Agrawal, M., & Ungar, L. H. (2013). Personality, gender, and age in the language of social media: The open-vocabulary approach. PloS one, 8(9), e73791.
  • Sternberg, R.J., Kaufman, Scott B. (2011). The Cambridge handbook of intelligence. Cambridge U-versity Press.
  • Witten I.H., Frank E.( 2000). Data Mi-ng: Practical Machine Lear-ng Tool and Tech-que with Java Implementation. Morgan Kaufmann; 2000.
  • Yarko-, T. (2010). Personality in 100,000 words: A large-scale analysis of personality and word use among bloggers. Journal of research in personality, 44(3), 363-373.
  • Zhan L., Sun Y., Wang, N., & Zhang, X. (2016). Understanding the influence of social media on people’s life satisfaction through two competing explanatory mecha-sms. Aslib Journal of Information Management, 68(3), 347-361.
Birincil Dil en
Konular Sosyal
Bölüm Araştırma Makalesi
Yazarlar

Orcid: 0000-0001-7733-5229
Yazar: Vesile EVRİM (Sorumlu Yazar)
Kurum: European University of Lefke
Ülke: Turkey


Orcid: 0000-0001-7017-5162
Yazar: Yahya NİSSOUL
Kurum: EUROPEAN UNIVERSITY OF LEFKE
Ülke: KKTC


Tarihler

Yayımlanma Tarihi : 5 Kasım 2019

Bibtex @araştırma makalesi { anemon615115, journal = {Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi}, issn = {}, eissn = {2149-4622}, address = {}, publisher = {Muş Alparslan Üniversitesi}, year = {2019}, volume = {7}, pages = {87 - 94}, doi = {10.18506/anemon.615115}, title = {The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users}, key = {cite}, author = {EVRİM, Vesile and NİSSOUL, Yahya} }
APA EVRİM, V , NİSSOUL, Y . (2019). The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi , 7 () , 87-94 . DOI: 10.18506/anemon.615115
MLA EVRİM, V , NİSSOUL, Y . "The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users". Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi 7 (2019 ): 87-94 <https://dergipark.org.tr/tr/pub/anemon/issue/50051/615115>
Chicago EVRİM, V , NİSSOUL, Y . "The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users". Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi 7 (2019 ): 87-94
RIS TY - JOUR T1 - The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users AU - Vesile EVRİM , Yahya NİSSOUL Y1 - 2019 PY - 2019 N1 - doi: 10.18506/anemon.615115 DO - 10.18506/anemon.615115 T2 - Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 87 EP - 94 VL - 7 IS - SN - -2149-4622 M3 - doi: 10.18506/anemon.615115 UR - https://doi.org/10.18506/anemon.615115 Y2 - 2019 ER -
EndNote %0 Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users %A Vesile EVRİM , Yahya NİSSOUL %T The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users %D 2019 %J Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi %P -2149-4622 %V 7 %N %R doi: 10.18506/anemon.615115 %U 10.18506/anemon.615115
ISNAD EVRİM, Vesile , NİSSOUL, Yahya . "The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users". Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi 7 / (Kasım 2019): 87-94 . https://doi.org/10.18506/anemon.615115
AMA EVRİM V , NİSSOUL Y . The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi. 2019; 7: 87-94.
Vancouver EVRİM V , NİSSOUL Y . The Relationship among Personality, Interest, and Life Satisfaction of Facebook Users. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi. 2019; 7: 94-87.