Gen Z as Halal Consumers: Omani Scope

Öz

This study aimed to describe knowledge, attitudes, perception and behavior of Gen Z (born in between 1997-2012)
group towards Halal concept in Oman. The study has been designed as survey to collect quantitative data from
primary sources via questionnaire. Non-probability sampling methods were employed due to COVID-19 restrictions at data collection stage. Findings of the study are supporting to earlier studies which have reported low knowledge, awareness, consciousness, attention about Halal product among Muslims especially in Islamic Law compliant countries. Halal concerns of Gen Z were averagely recorded and Halal consumer behaviors have not been significantly differentiated by gender, education level, marital status, income, habitat, source of personal income, knowledge level about Halal, shopping mode, and shopping frequency in Omani context.

Anahtar Kelimeler

• Halal
• Gen Z
• lifestyle
• consumer behavior
• Oman

Kaynakça

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