ENTREPRENEURSS DECISION PROCESSES ON A NEW BUSINESS INVESTMENT: FEASIBILITY STUDY IN LONDON FLOWER INDUSTRY

Yıl 2020, Cilt: 3 Sayı: 1, 139 - 160, 15.06.2020

Yusuf Gezer , Said Kıngır

Öz

Bir iş planı veya yeni bir iş fikri hazırlarken, dikkate alınması gereken ilk şey fizibilite üzerine inşa edilecek fikrin uygulanabilirliğidir. Fizibilite çalışmaları girişimcilerin doğru kararları vermeleri için önemlidir. Fizibilite, girişimcinin tüm olasılıkları değerlendirmesine katkıda bulunduğu için iyi hazırlanmalıdır. Makaledeki fizibilite kriterlerine göre, yatırım fizibilitesi bir iş planı geliştirmenin en ucuz ve en uygun yolu olarak tercih edilmektedir. Altı ortakla yapılan gözlem ve araştırmalara dayanarak, Londra'da potansiyeli olan Çiçekçilik sektörü tercih edilmiştir. Yatırım yapmak için çok daha az maliyet ve ılımlı iş bilgisine sahip daha az insan gücü gerektiren bu iş planı, ortakların temel iş fikrini oluşturdu. Bu tür işletmeler Küçük alan gerektirir ve gelecekte büyük bir umutla daha hızlı büyüyor. Gözlemlere göre, Londra'da çiçek arzı ve kaliteli hizmette büyük bir eksiklik var. Bu eksiklik, müşterilere taze ve kaliteli çiçekler sunmak için bir Çiçekçilik işine başlama fikrine ilham verdi. Londra'da çiçek talebi, artan nüfus sayısı, özel günler, geleneksel festivaller vb. talep gibi farklı nedenlerle sürekli artmaktadır. Bu çiçekçi dükkanı fizibilite çalışması, altı ortağın hem başkentte hem de işin farklı bölümlerinde çalışabileceği bir ortaklık temelinde gerçekleştirilecektir. Ortaklar, başlangıçta çok az döşeme gerektirdiğinden, sermaye oluşumuna eşit bir finansal katkı sağlayacaktır. Finansal hesaplamalar, operasyonun ilk yılının ortasında, işin başabaş noktasını geçmiş olabileceğini göstermektedir. Bir fizibilite çalışması, teknolojik, finansal insan kaynaklarının ve yatırım projelerinin başabaş analizinin en önemli parçasıdır. Bu makalenin amacı, sistematik bir proje analiz süreci sunmak ve bu süreci kullanarak Çiçekçilik endüstrisinde gerçek bir yatırım projesi hakkında bir fizibilite raporu hazırlamaktır.

Anahtar Kelimeler

Fizibilite etüdü, Girişimcilik, Karar Süreçleri, Çiçek Endüstrisi, Londra

ENTREPRENEURSS DECISION PROCESSES ON A NEW BUSINESS INVESTMENT: FEASIBILITY STUDY IN LONDON FLOWER INDUSTRY

Öz

When preparing a business plan or any new business idea, the first thing to consider is the viability of the idea to be built on feasibility. Feasibility studies are important for entrepreneurs to make the right decisions. The feasibility needs to be well prepared as it contributes to the entrepreneur's assessment of all possibilities. According to the feasibility criteria in the article, investment feasibility is preferred as the cheapest and most suitable way to develop a business plan. Based on observations and research with six partners, the floriculture sector with potential in London has been preferred. This business plan, which requires much less cost to invest and less manpower with moderate business knowledge, formed the core business idea of the partners. Such businesses require small space and are growing faster with great hope in the future. According to observations, there is a huge shortfall in flower supply and quality service in London. This shortcoming has inspired the idea of starting a floriculture business to deliver fresh and quality flowers to customers. The demand for flowers in London, the increasing number of populations, special occasions, traditional festivals etc. demand is constantly increasing for different reasons such as. This flower shop feasibility study will be carried out on the basis of a partnership in which six partners can work both in the capital and in different parts of the business. Partners will make an equal financial contribution to capital formation, as the business initially requires little laying. Financial calculations show that by the middle of the first year of operation, the business may have passed the breakeven point. A feasibility study is the most important part of technological, financial human resources and breakeven analysis of investment projects. The purpose of this article is to present a systematic project analysis process and to prepare a feasibility report on a real investment project in the floriculture industry using this process.

Anahtar Kelimeler

Feasibility study, Entrepreneurship, Decision Process, Flower Industry, London

Kaynakça

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