Turist Kişiliği, Seyahat Türü ve Destinasyon Memnuniyeti İlişkileri: Mardin Örneği

Yıl 2019, Cilt: 2 Sayı: 1, 25 - 40, 31.05.2019

Aslı Özge Özgen Çiğdemli Sedat Çelik

Öz

Bu
çalışmanın amacı yerli turistlerin kişilik özelliklerinin destinasyon
memnuniyeti üzerindeki etkisini belirlemek ve turistlerin kişilik yapılarının
ve destinasyon memnuniyetlerinin seyahat türlerine göre farklılığını ortaya
koymaktır. Bu amaç kapsamında Mardin’e gelen yerli turistlerden anket yöntemi
ile veri elde edilmiştir. Elde edilen veriler SPSS paket programı aracılığı ile
faktör analizi, t-testi ve regresyon analizine tabi tutulmuştur. Araştırma
sonucunda turistlerin kişilik özelliklerinin destinasyon memnuniyetini
etkilemediği belirlenmiştir. Ayrıca turistlerin kişilik yapısının ve
algıladıkları destinasyon memnuniyetinin seyahat türüne göre farklılık
gösterdiği tespit edilmiştir. Araştırma sonuçlarına dayanılarak araştırmacı ve
sektör yetkililerine önerilerde bulunulmuştur.

Anahtar Kelimeler

Kişilik, Seyahat Türü, Destinasyon Memnuniyeti, Mardin, Turizm

Kaynakça

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