Sosyal Medya Yorgunluğu Üzerine Yapılan Çalışmaların VOSviewer ile Bibliyometrik Analizi

Öz

Sosyal medya kullanımının hızla artması, kişilerin dijital platformlarda maruz kaldıkları bilgi bombardımanı ve sürekli etkileşim zorunluluğu sosyal medya yorgunluğu kavramını gündeme getirmiştir. Bu çalışmanın temel amacı, Web of Science veritabanında bulunan sosyal medya yorgunluğu konulu akademik çalışmaları belirlemek ve bu konu hakkındaki literatürdeki gelişmeleri bibliyometrik analiz yöntemiyle incelemektir. Bu amaçla 2015-2026 yılları arasında Web of Science’ta yayınlanmış “sosyal medya yorgunluğu” ile ilgili yazılmış 169 makale belirlenmiştir. Elde edilen veriler VOSviewer ile görselleştirilmiştir. Analiz sonucunda; en fazla atıf yapılan makaleler, yazarlar ve dergiler ile yazarlar arası iş birliği ağları belirlenmiş ve anahtar kelime analizleri gerçekleştirilmiştir. Sosyal medya yorgunluğu alanında yapılan çalışmaların ve atıfların sayısında 2025 yılında ciddi bir artış meydana geldiği, bu artışın da son yıllarda ivme kazandığı görülmektedir.

Anahtar Kelimeler

• Sosyal medya yorgunluğu
• sosyal medya
• bibliyometrik analiz
• dijital pazarlama

Bibliometric Analysis of Research on Social Media Fatigue Using VOSviewer

Öz

The rapid increase in social media use, the information overload and constant need for interaction that individuals are exposed to on digital platforms have brought the concept of social media fatigue to the forefront. The main objective of this study is to identify academic studies on social media fatigue found in the Web of Science database and to examine the developments in the literature on this subject using bibliometric analysis. For this purpose, 169 articles published in Web of Science between 2015 and 2026 related to "social media fatigue" were selected. The obtained data were visualized using VOSviewer. As a result of the analysis, the most cited articles, authors, and journals, and inter-author collaboration networks were determined, and keyword analyses were performed. It is observed that there has been a significant increase in the number of studies and citations in the field of social media fatigue in 2025, and this increase has gained momentum in recent years.

Anahtar Kelimeler

• Social media fatigue
• social media exhaustion
• social media
• bibliometric analysis
• digital marketing

Kaynakça

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